how to write a blog post?

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HOW TO WRITE A NICHE BLOG?

Eveliina Toivonen

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• Lifestyle blog or niche blog?

• You write only about one category and with one-track mind

• People like to share niche blogs content

• ”Start a blog about ________”

• From idea to a blog post in 15 minutes or in 8 hours

NICHE BLOG

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By writing a niche blog, you can:

1) Profile yourself as an expert

2) Learn and become an expert

3) Grow a reliable audience

4) Collect your ideas in to the same place

5) Market your products and earn money

BENEFITS

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1) Who is your audience?

2) Start with a topic and working title

3) Do your research

4) Write an interesting intro

5) Organise your content

6) Write the content

7) Pick a catchy title

8) Publish it

8 STEPS FOR WRITING A BLOG

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1) First things first

2) Title and introduction: Tell what your text is about, but also raise interest

3) Lenght about 3000 symbols

4) Short paragrahps, sentences and expressions

5) Use subheadings

6) Try to provoke a discussion

7) Cut to the chase

8) One blog post – one theme

9) Check your facts

10) Visualise your post (remember copyrights!)

10 TIPS FOR WRITING A BLOG

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• www.blogger.com

• www.wordpress.com

• Decide a name for your blog

• Introduce yourself in somepage

• And start writing!

HOW TO ESTABLISH A BLOG?

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• SEO = Search Engine Optimising

• Algorithms rank every site on internet

• This has an impact how your blog shows up in searchresults

• Write about topics that people probably search

• Comment on other blogs

• Think about potential search words and use those in yourblog post

• Add content regularly

• Share those on social media

• Purchase Google or Facebook advertising

HOW TO GET YOUR BLOG POSTS READ?

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• Vblog

• Podcast

• Webinars

• Visualisation

• What’s the timetable on publishing texts?

• is content still the king in blogging business

• Content marketing2016: http://www.socialmediatoday.com/social-business/complete-guide-2016-content-marketing-trends-infographic?sthash.HWgLOkB8.mjjo

WHAT ELSE?

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• http://krugman.blogs.nytimes.com/ Paul Krugman –The Opinion Pages

• www.ducttapemarketing.com/

• http://steveblank.com/

• http://johnhcochrane.blogspot.fi/ - The GrumpyEconomist

• www.pizzaguy.fi (in Finnish), Company blog

LINKS

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CoordinatorEveliina Toivonenp. (03) 646 4361eveliina.toivonen@hamk.fi

https://fi.linkedin.com/in/eveliinatoivonen

www.hamk.fi