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How to… Develop a Community ProfileA guide for museums, libraries and archives

Updated - December 2006

Disclaimer

Although care has been taken in preparing the information contained in this document, we do not guarantee its accuracy and MLA East Midlands is not responsible for any errors or omissions or for any loss or damage suffered by users of any of the information published on these pages.

This document contains links to outside websites and although we look at all sites carefully to assess the quality and reliability of content, we are not responsible for them. We try to keep these links up to date but we cannot guarantee that they will work all the time and we have no control over the availability of linked pages. If you would prefer that we remove the link to your website from the next edition of this guide please contact us.

Copyright

This document is copyright to Museums, Libraries and Archives East Midlands.

Every effort has been made to comply with Copyright legislation in using extracts from third parties. However, please contact us if you have any queries or issues.

We are happy for you to print or download extracts of this material for your personal non-commercial use or to copy to individual third parties for their personal non-commercial use, provided that you acknowledge us as the source of the material and inform third parties that these conditions apply to them and they must comply.

Feedback

This guide has been written to help museums, libraries and archives to get to know more about their community and to develop a community profile which is useful to their organisation. We welcome your comments and feedback so that we can review and improve the support we provide.

If you have any comments or feedback on this guide, please contact

Isobel AshfordAccess and Audience Development OfficerMLA East Midlands 56 King StreetLeicesterLE1 6RLTel 0116 285 1361email isobel.ashford@mlaeastmidlands.org.uk

Contents Page

Section 1 Background information 4-9What is the purpose of this guide? 4What is a community profile? 4Why do you need a community profile? 5Links to MLA toolkits 6-7How do you define the catchment 8-9of your community profile?

Section 2 How to use this guide 10

Section 3 Outline content of a community profile 11

Section 4 How to develop your community profile 12-34

Step 1 Define your community(ies) 13

Step 2 Find out if you have relevant information 13

Steps 3 and 4 Has someone already collated the information 13you need?

Step 5 How to find the information yourself 14-34

Step 6 Write your community profile 34

Appendix 1 Sample community profile 35

Appendix 2 Has someone already collated the 36information you need? (in detail)

Appendix 3 Sources of data with an East Midlands or 37national focus

Appendix 4 Community profiles on the web 38

Evaluation form 39-42

Section 1Background information

What is the purpose of this guide?

This guide has been written to help museums, libraries and archives to find information about the community(ies) they serve and to help them write a community profile which can inform the development of their service.

What is a community profile?

A community profile provides a variety of information about people and/or organisations, usually based on their geographical location.This type of profile can include information such as age, gender and ethnicity, employment status and access to private/public transport (see page 11).

A ‘community of interest’ can be defined as a group of people sharing a common characteristic or experience other than their geographical location, for example, their age, ethnicity, work status, sexuality etc or a shared interest, for example, vintage cars or classical music.In order to profile communities of interest using this guide, you would need to produce a community profile for each geographical area in which your community of interest is based and then combine the information into one, larger profile.

See MLA East Midlands’ How to... Write an Audience Development Plan available from www.mlaeastmidlands.org.uk for more information on audience profiles.

Why do you need a community profile?

A community profile can help your organisation in many ways.

It will help you to define who you need to talk to or consult with if you are planning to develop your service. It will help you to ensure that your consultation is balanced in terms of who you talk to in your community. For example, if the population of your community is 50% male and 50% female the sample of people you consult should probably also be 50% male, 50% female.

It will provide you with a guide to help you in the development of services. For example, if your community profile shows that you have a large number of unemployed people or people over 65 years old in your community this will probably affect the type of services you offer.

It will also provide you with intelligence that you can use to inform your recruitment activities for staff, volunteers, ‘friends’ groups etc by enabling you to identify different characteristics of the population. For example, age, access to public transport and ethnicity.

It could include information about businesses and other potential sponsors or funders and can therefore help to inform sponsorship or partnership development work.

It can help in the development of particular areas of work, for example, research for a community history project.

It can provide information about potential partner organisations. This, in turn, could open up or improve communication channels to hard-to-reach audiences.

If undertaken periodically, it can provide information to reflect the changing nature of the communities your organisation serves.

It can also help your organisation to identify and address gaps in your collections or services by providing knowledge and information about communities who are currently under-represented.

Links to Inspiring Learning for All and Access for All

Inspiring Learning for All

The detailed knowledge of your community illustrated within a community profile is a key aspect of MLA’s learning framework, Inspiring Learning for All, and this guide supports all sections in the framework:

Section 1 People1.1 Do you engage and consult with a broad range of people to develop learning

opportunities?1.2 Do you provide opportunities for people to learn?1.3 Do you broaden a range of learning opportunities to engage with new and diverse

users?1.4 Do you stimulate discovery and research?1.5 Do you evaluate the outcomes of services, programmes and activities?

Section 2 Places2.1 Do you create environments that are conducive to learning?2.2 Do you develop staff to provide support for learners?2.3 Do you promote the museum, library or archive as a centre for learning, inspiration

and enjoyment?

Section 3 Partnerships3.1 Do you identify suitable partners and evaluate the benefits of working in partnership

to support learning?3.2 Do you work with partners to plan and develop learning opportunities?3.3 Do you invite contributions from outside the museum, archive or library to broaden

the range and appeal of learning opportunities?

Section 4 Policies, plans, performance4.1 Do you identify and seek to influence local, regional and national initiatives relating

to learning?4.2 Do you respond to local, regional and national initiatives in your plans and priorities?4.3 Do you demonstrate that your museum, archive or library is a learning organisation

through your staff development and evaluation processes?

For more information about Inspiring Learning for All go to www.inspiringlearningforall.org.uk or contact MLA East MidlandsTelephone 0116 285 1350 or email info@mlaeastmidlands.org.uk

Access for All

The familiarity with your community demonstrated within a community profile is a key aspect of MLA’s Access for All self-assessment toolkit and this guide supports all the goals outlined in the toolkit:

An accessible organisation will…

Goal 1 Ethos… have an ethos that demonstrates respect, understanding and sensitivity towards the diverse needs of all users and potential users.

Goal 2 Policy and Planning… have a policy and planning process which outlines aims, objectives and practices relating to equal access.

Goal 3 Collections… develop collections, stock and resources that take all users and potential users into account, seeking to engage their interest and celebrate diversity.

Goal 4 Users and Potential Users… actively consult a diverse range of users and potential users to ensure that services provided meet their needs.

Goal 5 Marketing and Publicity… have marketing and publicity processes that identify and promote its collections and services to all users and potential users.

Goal 6 Staffing and Training… ensure that its recruitment, retention and training supports service provision to all users and potential users.

Goal 7 Partnerships and Networking… be outward looking, proactive and responsive in networking and forming links with other domains, organisations and agencies.

For more information or to download a copy of the MLA Access for All Toolkit go to www.mla.gov.uk/website/policy/Inclusion/MLA_Activity_on_Social_Inclusion

Checklists

MLA has also produced two self-assessment checklists linked to Access for All that relate to working with specific audiences.

To download a copy of MLA’s Checklist 1: Disability Access for Museums, Libraries and Archives go to www.mla.gov.uk/website/policy/Diversity/People_With_Disabilities

To download a copy of MLA’s Checklist 2: Cultural Diversity for Museums, Libraries and Archives go to www.mla.gov.uk/website/policy/Diversity/Cultural_Diversity_Checklist

For more information about the Access for All toolkit or checklists contact MLA East Midlands. Telephone 0116 285 1350 or email info@mlaeastmidlands.org.uk

Defining the boundaries of the community

Are you an existing organisation?

You may find that a good way to start the process of defining the catchment for your community profile is to look at the information you have about your current users and where they live.

This analysis might also indicate that usage of your service is affected by factors such as road links or drive time, the location of leisure or shopping facilities, work patterns etc.

Are you a new organisation?

If your service/organisation is not yet open, information about current users is obviously not available. In these circumstances, an example, from the cinema industry, of how to approach defining the catchment of your profile can be found in Chapter 3 ‘Understanding Audiences’ of ‘At a Cinema near you’ (bfi, 2002) available at: www.bfi.org.uk/filmtvinfo/publications/practical/cinemanearyou.html

eg A community library

Information about users of the library indicates that there are high levels of usage from residents in neighbouring wards and that patterns of usage indicate that the library serves residents in three wards.

Staff at this library may decide that they need to profile the community in the ward where the library is situated as well as carrying out a profiling exercise for the other two wards (and a combination of all three). This would reflect actual usage patterns of the service.

It is also likely that the library service will want to combine all their site-based profiles into one service-wide community profile.

NBMost of the information about communities that you will find in the sources outlined in this guide is available in terms of ward or local authority boundaries. You will probably need to use these boundaries as a guide to establishing your own catchment area otherwise it may prove difficult to find sources of relevant information.

Profiling more than one community

You may want to develop various community profiles, including ones for:

your local community, in terms of paid staff(to find out if the make-up of your staff matches that of your local community),

your local or wider community for volunteers(to identify any potential for volunteer development activities),

a wider community, eg, regionally/large local cities in terms of physical visitors to the site (see examples in ‘Why do you need a community profile?’ on page 5),

communities of interest who are dispersed over a wide geographical area,

people using outreach elements of your service,

people using your service remotely (eg, gaining access via a website),

‘friends’ groups,

people depositing material with your service.

How you define your community is closely linked to your audiences (existing and/or non-users). See MLA East Midlands’ How to... Write an Audience Development Plan available from www.mlaeastmidlands.org.uk for more information on profiling your audiences.

Community profiling and audience development

A key aspect of audience development planning is developing services to address the needs and wants of your existing or potential audiences.

A community profile can help you to identify who your potential audiences or non-users are and will also give you an indication of the characteristics of your existing audiences.

See MLA East Midlands’ How to... Write an Audience Development Plan available from www.mlaeastmidlands.org.uk

Section 2How to use this guide

This guide:

provides an outline of what to include in a community profile,

can help you to write a complete community profile,

provides pointers to sources of information which will help you to fill the gaps in

your knowledge about your community,

provides information about which organisations to talk to about your community.

How detailed you make your community profile will depend on what you need to know and how you plan to use the information.

What if the information isn’t relevant?

Not all the sources of information in this guide will be appropriate to every organisation – but this guide is designed to act as a useful starting point for any organisation wishing to find out more about their local community.

You don’t need to include everything!

Permission to use/copy dataPlease note that in order to use much of the information from the census and other government sources you need to obtain a licence. You can do this online. Information about any requirements associated with licences can be found on the census and Office of National Statistics (ONS) web pages at www.statistics.gov.uk/copyright.asp .

Section 3Outline content of a community profile

General introductionContent: geographical location of the area including size, landscape, etcLength: maximum one A4 page

Information about your communityContent: a variety of information to gain a clear picture of your community (see below)Length: depends on your needs, the size of the community, the number of topics etc

Community profiles include information about a variety of topics. You don’t need to include everything, though be wary of ignoring areas you feel aren’t relevant without discussing this with colleagues or others first. Choose information which is useful and appropriate to the needs of your organisation.

1. People Resident population Gender Age Marital status Ethnic group Religion Place of birth Population density Population migration Health Disability Deprivation/Socio-economic classification Other sources of information including community or interest groups

2. Transport 3. Crime4. Housing5. Economic statistics6. Education and skills7. Rural issues8. Leisure

Observations/analysisContent: after collating the information above you’ll need to make some observationsLength: a few sentences/short paragraphs for each topic (see appendix 1)

Section 4How to develop your community profile

Step 1Discuss with colleagues in your organisation and agree the community(ies) you want to

find out about and the geographical area(s) you will be looking at

Step 2Do you have up-to-date information about your

community(ies) covering the topics listed on page 11?

NOStep 3Has your local authority collated this information? (see list in appendix 2)

SOMEFind out how you can fill the gaps

YESCheck that you can use this information and in what format it can be made available to you

NOStep 4Has someone else collated this information? (see list in appendix 2)

YESCheck that you can use this information and in what format it can be made available to you

NOStep 5See pages 14-34 for details on how to find the information yourself

Step 6With the up-to-date information you have about your community(ies) you can now write your community profile(s)

Step 1Define your community(ies)

Discuss with colleagues in your organisation and decide the community(ies) you want to find out about and the geographical area(s) you will be looking at.

Decide what it is you want to know then work out how you can find it out. See pages 8-9 for guidance on defining your community(ies).

Step 2Find out if you have relevant information

Find out if you have up-to-date information about your community(ies) which includes the topics listed on page 11. Use the list to identify any gaps in your knowledge.

Step 3 and Step 4Has someone already collated the information you need?

Before you start working through the sources indicated in step 5, check if someone else has already collated the information you will need to fill the gaps in your knowledge. This will not only save you time and resources but it should also help you to develop partnerships.

The list below includes types of organisations who might have collected this sort of information or who might want to work in partnership with you.

You’ll need to find out: what information they hold, if and how you can use this information, in what format they can provide it.

Organisations include: other museums, libraries and archives, your local authority (including their websites), local strategic partnerships/economic research partnerships, observatories, interest groups, including user groups, ‘friends’ groups etc, FE/HE institutions, local press/media, volunteer bureaux, NHS trusts.

For further information look at appendix 2.

Step 5How to find the information yourself

Which sources to chooseYou may find it necessary to use more than one source of data in order to ‘complete the picture’.

For example: Information about disabled people is available from several different sources in this

guide. You may also find it useful to talk to local disability groups or community groups.

You might find that some of the data is too detailed or is irrelevant to your needs so, ultimately, you may choose not to include it in your profile.

Don’t rely purely on statistics!

Most of the information available publicly about communities is based on what is available via the Internet, and a lot of this is taken from the 2001 census.

However, it’s important to recognise the limitations of relying on this data as your only source of information. For example, the definition of ethnicity used in the census does not help to identify specific ethnic origins or groups, eg, refugees and asylum seekers, migrant workers, people from specific countries, Gypsies, travellers or showpeople.

For the purposes of your service you may want to find out more than the information from the 2001 census and other government sources can provide.

For this reason other references are included in this guide to encourage you and your organisation to look further afield for the information you require about the community.

If the information is not available elsewhere, it may be necessary to consider how your organisation might find out about specific aspects of your community by, for example, commissioning some research, possibly in partnership with other organisations.

It’s important to recognise that while statistical information about communities can be very useful, the personal knowledge and familiarity with your community gained by ‘getting out there’ and meeting and talking to people cannot be underestimated.

Step 5 (continued)

Getting to know more about the local community

It’s not always possible to get to know the communities in a particular area by relying on statistics available from websites.

It’s a good idea to get to know more about the local community by:

talking and listening to local people,

taking a walk or drive around the neighbourhood/local area,

visiting the neighbourhood or community centre,

obtaining literature or contacts about local groups, eg, from the library or

community/neighbourhood centre or from directories such as Yellow Pages,

looking at maps,

looking at the local press,

talking to local interest or community groups.

Involving staff at all levels in your organisation in the process of developing your community profile may also be a good way of providing you with useful information about local communities.

By adopting this approach to getting to know your community you are more likely to find useful information regarding the topics below, than if you were to rely solely on statistical data available over the Internet. You might be able to find out about:

key organisations and individuals, including key partners,

local employers and patterns of employment,

local housing,

local transport facilities and usage,

lifelong learning opportunities,

relevant organisations or facilities, eg, residential homes, day centres, nurseries,

leisure opportunities, facilities and usage,

shopping facilities.

Information to include in your community profile

1. People (information based on the 2001 census)

Resident population (including Social Grades)

Source one

ONS Neighbourhood statisticshttp://neighbourhood.statistics.gov.uk

What level of information is provided?

You can get information at several levels including ward level, local authority level, education authority level, parish council level etc.

What information is provided by this source?

2001 Census Area Statistics including:- age - social grades- ethnic groups- religion- population density- dependent children

Health and Care including:- general health- limiting, long-term illness- heath and provision for unpaid care

Source two

ONS population pyramidswww.statistics.gov.uk/census2001/pyramids/pages/64.asp gives data for England

Choose East Midlands from the list on the right-hand of the screen. This links you to: www.statistics.gov.uk/census2001/pyramids/pages/e.asp

Choose your local authority district from the list on the right-hand of the screen.

This source may help you to find out, in a visual way, how your area compares to the regional and/or national picture for age and gender of the population.

It also gives a more detailed breakdown of age categories (nineteen categories) than source one (six categories).

Source three

ONS census 2001 profilewww.statistics.gov.uk/census2001/profiles/e.asp gives data for the East Midlands

Choose your local authority district from the list on the right-hand side of the screen.

- the change in population since the 1991 census- place of birth- population density- health (including people with limiting, long-term illness; people who provide

unpaid care etc)- composition of households (one person, married, co-habiting etc)

Migration

Source

ONS Census 2001 profilewww.statistics.gov.uk

This report gives you information at various levels.

In Browse by theme choose Population and Migration

Scroll down for information in Article results, Data results and Product results.

Deprivation

Source one

Indices of Deprivation and Classification includes- Key figures for Indices of Deprivation and Classification - Approximated Social Grade (2001) - Indices of deprivation - Local Authority Summaries (2004) - Indices of deprivation 2004: Homelessness Indicator (2004) - Indices of deprivation for districts (2000)

Work Deprivation includes- Key figures for Work Deprivation

Source two

The English Indices for Deprivation 2004www.communities.gov.uk/pub/446/Indicesofdeprivation2004revisedPDF2198Kb_id1128446.pdf

Summaries at local authority district level (from page 157 of the document, link above).

- employment scale (number of people who are employment deprived)- income scale (number of people who are income deprived)- extent (proportion of district’s population living in wards ranking within most

deprived 10% in the country)- local concentration (identifies ‘hot spots’ of deprivation – as % of district

population)

Poverty and Social exclusion

Source

NPI’s poverty and social exclusion datawww.poverty.org.uk/summary/table_regions.htm

Information is provided on a regional basis – East Midlands.

Statistics of around fifty indicators from income and work to health and education

Other sources

People - general

Community or interest groupsFind out from your local library or by getting out and about in your neighbourhood

Children in secure unitsDepartment for Education and Skills (DfES) – statistics for specific, named units so these are identifiable to your areawww.dfes.gov.uk/rsgateway/DB/SFR/s000409/sfr21-2003v4.pdf

Children with special educational needsLiteracy trust national statisticswww.literacytrust.org.uk/database/senstats.html

Homeless people- Contact local authority housing and/or social services departments- Shelter’s East Midlands’ webpage http://england.shelter.org.uk/home/01kk.cfm

Looked after children- Contact local authority social services department- The Network facts and figures www.seapn.org.uk/lookedafter.html - Outcome indicators for looked after children: (September 2005) England: www.dfes.gov.uk/rsgateway/DB/SFR/s000651/SFR16-2006textv1.pdf - Children looked after in England (including adoptions and care leavers): 2003-2004www.dfes.gov.uk/rsgateway/DB/SBU/b000552/index.shtml- Educational Achievement for children in care www.everychildmatters.gov.uk/socialcare/lookedafterchildren/educationalachievement/

Older people- Age Concern statistics on Older People 2004www.ageconcern.org.uk/AgeConcern/CD60F3EDC34A440392974184283723E8.asp- Which pensioners don’t spend their income, and why? Summary of report York University (2006) for Dept of Work and Pensionswww.dwp.gov.uk/asd/asd5/summ2005-2006/334summ.pdf

Prisons Various reports/statistics re UK prisons www.homeoffice.gov.uk/rds/prisons1.html

Local key organisations and individuals, including key partnersFind out from your local library or by getting out and about in your neighbourhood

Relevant organisations or facilities, eg, residential homes, day centres, nurseries, etcFind out from your local library or by getting out and about in your neighbourhood

People - ethnic groups

Guest/Migrant workers- Local authority housing and/or social services departments- The Dynamics of Migrant Labour in South Lincolnshire, report on South Holland District Council project and links to other reports www.migrantworker.co.uk/- also includes Warwick Institute for Employment Research report Regional Profiles of the Workforce by Ethnicity and Migrant Workers: East Midlands (2005)www.migrantworker.co.uk/docs/Ethnicity%20Profiles%20East%20Midlands%20final.pdf - Home Office report (national) Employers’ Use of Migrant Labour (2006) www.homeoffice.gov.uk/rds/pdfs06/rdsolr0306.pdf

Refugees/asylum seekers- Local authority housing and/or social services departments- Refugee Council www.refugeecouncil.org.uk/index.htm- Refugee Action www.refugee-action.org.uk/- ICAR www.icar.org.uk- Home Office (2003) www.homeoffice.gov.uk/rds/pdfs04/hosb1104.pdf

Travellers/Gypsies or showpeopleContact local authority traveller education service- Gypsies and Travellers: A strategy for the CRE, 2004-7 www.cre.gov.uk/policy/gypsies_and_travellers.html - Gypsies and travellers facts and statistics www.cre.gov.uk/gdpract/g_and_t_facts.html

People - disability

Registered blind and partially-sighted peopleDepartment of Health (statistics by local authority)www.dh.gov.uk/assetRoot/04/07/23/38/04072338.pdf

People registered as Deaf or hard of hearingDepartment of Health (statistics by local authority)www.dh.gov.uk/assetRoot/04/09/81/34/04098134.pdf

Ward level data about benefits Department of Work and Pensionswww.dwp.gov.uk/asd/asd1/neighbourhood/neighbourhood.asp

ONS Neighbourhood statistics – various sources of informationhttp://neighbourhood.statistics.gov.uk Click on Find detailed statistics by subject and choose Health and Care

User’s guide to disability estimates and definitions Department of Work and Pensions – www.dwp.gov.uk/asd/asd5/ih2003-2004/IH128userguide.pdf

2. Transport

Source

- households without car/van- households with one car or van- households with two or more cars/vans- travel to work by car- travel to work by public transport

Other sources

Local transport facilities and usageFind out from your local library, local transport providers or by getting out into your neighbourhood.

3. Crime

Source one

Crime and Safety includes- key figures for Crime and Safety

Source two

Home Office statisticswww.homeoffice.gov.uk/rds/crime1.html

Various – depends on report.

- crime prevention and community safety - patterns of crime - recorded crime - The British Crime Survey - sexual offending - youth crime, youth justice and the prevention of criminality - Offenders Index Database - review of crime statistics - crime statistics for England and Wales website

4. Housing

Source one

What information is provided by this source?- number of households with residents- number of people per hectare (density)- average household size- vacant household spaces- owner occupied- without central heating and/or without own bath/shower and toilet- overcrowding indicator

Source two

In Topics choose Housing for information on:- housing demand and supply- tenure and condition- overcrowding- homelessness

Source three

Upmystreet.comwww.upmystreet.com/

Commercial website which gives information about localities (by place name or postcode).

- a guide to local property prices

Other sources

Local housingFind out from your local library, local housing providers or by getting out into your neighbourhood.

5. Economic statistics

Source one

In Topics choose Economic Deprivation which includes- key figures for economic deprivation- economic activity by level of qualifications (2004)

Source two

Labour Market Profilewww.nomisweb.co.uk

Various levels: local authority, ward and parliamentary constituency.

Mid-year estimates:- working age population (including breakdown by gender)- employment by occupation- qualifications- earnings by residence- working-age benefits- labour demand (including earnings by workplace)- VAT registered businesses

Source three

Regional Competitiveness & State of the Regions (2006) DTI reportwww.dtistats.net/sd/rci2006/index.asp

Regional and national

- overall competitiveness- labour market- deprivation- business development- land and infrastructure

Other sources

Local employers and patterns of employmentFind out from your local library or by getting out into your neighbourhood.

6. Education and Skills

Source

ONS Neighbourhood statistics - reportshttp://neighbourhood.statistics.gov.uk

In Topics choose Education, skills and training for information on:- educational attainment- school absence- enrolment to higher education- numbers of students.

Source two

Government office for the East Midlands (GOEM)www.go-em.gov.uk/geographical.php

Choose an East Midlands county from the left-hand side of the screen.Information is given at local authority level.

GOEM geographical webpage gives you information about:- % of pupils achieving level 4 at Key Stage 2 in English and Maths- % of pupils achieving level 5 at Key Stage 3 in English and Maths- % of pupils achieving 5 or more GCSEs at grades A* to C- average A/AS level point score per pupil- unauthorised absence rate- permanent exclusions- % of respondents educated to at least NVQ level 3- % of respondents without an NVQ or equivalent qualification

Other sources

Local schools, colleges, universities and lifelong learning opportunities Find out from your local library or by getting out and about in your neighbourhood.

Adults with basic skills in literacy and numeracy- Literacy Trust – national adult literacy statisticswww.literacytrust.org.uk/database/stats/keystatsadult.html#Adult- Literacy Trust – some regional statisticswww.literacytrust.org.uk/database/stats/adult.html#Somestatistics

Languages spoken at homeLiteracy Trust national summary uses a bottom-up method to count the number of pupils in schools requiring support in this area to estimate the distribution in the local communitywww.literacytrust.org.uk/Research/lostop3.html

Young peopleDfES statistics – information on employability, qualifications etcwww.dfes.gov.uk/rsgateway/search1.shtml

7. Rural Issues

Source one

Countryside Agency statistics on access to key serviceswww.countryside.gov.uk/Images/East%20Midlands_tcm2-16195.xls

This information is available at ward level.

Access to the following services:- doctors’ surgeries- public internet access points- banks and building societies- cashpoints- post offices- supermarkets- petrol stations- primary and secondary schools- job centres- libraries

Source two

NPI’s analysis of rural poverty and social exclusion for the Countryside Agency – report published in December 2002www.npi.org.uk/proj%20rural%20indicators.htm

This report provides information on a national basis.

What information is provided by this source?- rural low income statistics- rural work statistics- rural education statistics- rural health and wellbeing indicators- rural community statistics

Source three

The state of the countryside in the East Midlands region 2004 – Countryside Agencywww.countryside.gov.uk/Publications/articles/Publication_tcm2-25599.asp

The information in this source is provided on a regional basis.

People and communities- rural demographic profile- health and special needs- rural crime

Services and lifestyles- geographical availability of services- access to affordable housing- education and training- rural childcare- rural mobility

Environment and recreation- the state of natural resources- biodiversity- sustainable land management- countryside character- recreation

Economy and enterprise- business health- market town prosperity- employment characteristics- income levels and distribution- ICT in rural areas

8. Leisure

You may find it useful to look into local leisure opportunities, facilities and their usage including:

- sports- cinema, theatre, arts- shopping- restaurants, pubs, bars etc- hotels- parks- attractions, eg, theme parks

Source

You might need to look at a variety of sources for this information including local authority websites, information from your local library and by getting out into your neighbourhood.

Step 6Write your community profile

The amount of detail you go into will depend on the needs of your organisation.

Don’t forget that you may need to complete more than one community profile for your service or you may decide to combine your profiles – it depends on what you want to achieve.

If you want to develop a detailed plan, the outline on page 11 of this guide will give you an idea of what to include. You could also look at the example in appendix 1 as a guide.

Examples of Community Profiles developed by other organisations are listed in appendix 4.

Appendix 1

Sample community profile – the first part…

Community profile for the (fictional) Borough of Pepperford

Introduction

The borough of Pepperford is situated in the north west of the county of Eastshire. It is predominantly a rural area of rolling hills and valleys. The population is concentrated around the busy market towns of Dogley Magna and Winckleton Parva with smaller villages and farm settlements covering the remainder of the borough. Pepperford comprises a geographic area of 58,342 hectares and is the fastest growing borough in the county.

Pepperford is well placed for communications to other areas of Eastshire and also nationally as it has a major rail link and is close to the M1 and M42 motorways.

Resident population

Ref to source of data

According to the 2001 census the total population of the borough of Pepperford is 24,000 with 49% male and 51% female residents.

The age breakdown of the borough follows national trends, apart from the 20-24 year old age bracket, which is lower than the national average.

The low figures for the 20-24 year olds may reflect the lack of FE/HE institutions in the local area so young people leave to access higher education.

Chart showing figures

Appendix 2

Has someone already collated the information you need?

Other museums, libraries and archivesSpeak to colleagues in your area.

Your local authority (including their websites)Most large local authorities have staff or sections who collate information about the community they serve. Contact your local authority to find out who you need to talk to and what information they have already collated about your community.

Local strategic partnershipsSome areas of the region have local strategic partnerships which have community information on their websites.eg,Charnwood Strategic Partnership, www.charnwoodonline.net/pathfinder/32818.html

Economic research partnershipsSome areas of the region have economic research partnerships which have community information on their websites.eg,Leicestershire Intelligence, www.lerp.co.uk/area_info2.asp

Observatories or similar organisationsSome areas of the region have observatories (or similar organisations) which have community information on their websites.eg,Lincolnshire Research Observatory, www.research-lincs.org.ukNorthamptonshire Observatory, www.northamptonshireobservatory.org.uk/Leicester Shire Online Research Atlas, www.lsora.org

Interest groups including user groups, ‘friends’ groups

FE/HE institutions

Local press/media

Volunteer bureaux

NHS trustseg, for information regarding Health Action Zones

Appendix 3

Sources of data with an East Midlands focus

ONS Press release: summary of statistics re: population and migration patternswww.statistics.gov.uk/census2001/press_release_em.asp

ONS Regional summary document (2003)www.statistics.gov.uk/pdfdir/eastmids0203.pdf

East Midlands Public Health Observatorywww.empho.org.uk/

Intelligence East Midlandswww.intelligenceeastmidlands.org.uk/

Countryside Agency: The state of the countryside in the East Midlands region 2004 www.countryside.gov.uk/Publications/articles/Publication_tcm2-25599.asp

Government Office for the East Midlands (GOEM)Employment by sector, eg, agricultural, manufacturing etcwww.go-em.gov.uk/geographical.php

Regional Economic Strategy, Interactive Mapping toolwww.research-lincs.org.uk/lro/xfer/emda/demo/

Data for Neighbourhood Renewal, Dept for Communities and Local GovernmentLinks to other websites which provide information about communities at a neighbourhood levelwww.data4nr.net

Sources of data with a national focus

Statistics and research on tourismwww.staruk.org.uk/

NPI’s analysis of rural poverty and social exclusion for the Countryside Agency – report published in December 2002www.npi.org.uk/proj%20rural%20indicators.htm

Wealth of the Nation Report 2006 www.caci.co.uk/pdfs/won2006abridged.pdf

The State of the Countryside 2006, Commission for Rural Communitieswww.ruralcommunities.gov.uk/data/uploads/SoTC06_Complete.pdf

Appendix 4

Community profiles on the web

Restormelwww.restormel.gov.uk/media/adobe/0/t/housingrenewalpolicyBK2.pdf

Somersetwww.somerset.gov.uk/somerset/media//5C1E5/scp2003.pdf

Horshamwww.horsham.gov.uk/your_council/your_council_2893.asp

Evaluation of MLA East Midlands’ guideHow to… Develop a Community Profile

We are going to use the information you give us on this form to evaluate and improve our series of ‘How to … ’ guides. Please give us as much information as you can.

If you require any further information about this evaluation form or the ‘How to…’ series of guides, contact Isobel Ashford at MLA East Midlands, tel 0116 285 1361, email isobel.ashford@mlaeastmidlands.org.uk

Your details

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Background to the development of this guide

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