how to use storytelling to craft an amazing case for support for your non-profit

How to Use Storytelling to Create an Amazing Case for

Support for Your Non-Profit

Presented by Joe Garecht

TheFundraisingAuthority.com

Joe Garecht Founder, The Fundraising Authority

Author of The Non-Profit Fundraising Formula and How to Raise More Money for Any Non-Profit

Have raised over $30 million during my fundraising career

What We’ll Cover in this Webinar

What is a case for support? Why does it matter for our non-profit?

How does storytelling relate to a case statement? How can I write an amazing and emotionally

compelling case for support? What can we do to collect great stories for our case

statement?

What is a Case for Support?

What is a Case for Support?

A case for support casts a bold vision for a better future, and invites donors to get

caught up in that vision.

Who Needs a Case for Support?

How Do You Use a Case for Support?

Storytelling and Your Case for Support

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Storytelling and Your Case for Support

Story matters.

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Storytelling and Your Case for Support

Your non-profit is the hero of a story.

Tell that story.

7 Key Items to Include in Your Case for Support

7 Key Items to Include in Your Case for Support

#1: An Emotional Opening

7 Key Items to Include in Your Case for Support

#2: Your Mission and Vision

7 Key Items to Include in Your Case for Support

#3: History of the Organization

7 Key Items to Include in Your Case for Support

#4: Explanation of Your Programs

7 Key Items to Include in Your Case for Support

#5: Outcomes and Proof of Impact

7 Key Items to Include in Your Case for Support

#6: Financial Needs

7 Key Items to Include in Your Case for Support

#7: Means of Support

The Process of Writing Your Case for Support

The Process of Writing Your Case for Support

Select a writer Determine the stakeholders Gather information Write a first draft Revise the draft Vote to approve the case statement

How Long Should Your Case Statement Be?

How Long Should this Process Take?

Collecting Stories for Your Case for Support

Collecting Stories for Your Case for Support

4 Types of Stories: Client Stories Staff Stories Donor Stories Community Stories

Collecting Stories for Your Case for Support

4 Rules for Soliciting Stories: Explain Ask Directly Collect More than You Need Ask Open Ended Questions

Questions?

Joe Garecht

The Fundraising Authoritywww.TheFundraisingAuthority.com

215.839.90895joe@thefundraisingauthority.com

Twitter: @fundraisingauth