how to use mobile marketing to get new customers
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Jamie Turner Author, Speaker and Mobile Marketing Expert
Follow Jamie on Twitter @AskJamieTurner
How to Use Mobile Marketing to Get New Customers
Let’s Get to Know One Another
Introductions
As Seen On
• Co-author of How to Make Money with Social Media and Go Mobile
• Regular guest on CNN and HLN on the topic of social media and mobile marketing
• Consults with small, medium and large corporations
#1 Best-Selling Mobile Marketing Book
Download your free chapter at 60SecondMarketer.com/GoMobileChapter
Mobile Media Facts and Figures
Mobile Marketing Facts and Figures
• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)
The hashtag for today’s webinar is #GoMobile
Mobile Marketing Facts and Figures
• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)
• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley)
The hashtag for today’s webinar is #GoMobile
Mobile Marketing Facts and Figures
• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)
• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley)
• Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner)
The hashtag for today’s webinar is #GoMobile
Mobile Marketing Facts and Figures
• Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)
The hashtag for today’s webinar is #GoMobile
Mobile Marketing Facts and Figures
• Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)
• Google has seen mobile searches grow by more than 400% over the past year (Source: Google)
The hashtag for today’s webinar is #GoMobile
Mobile Marketing Facts and Figures
• Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)
• Google has seen mobile searches grow by more than 400% over the past year (Source: Google)
• Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)
The hashtag for today’s webinar is #GoMobile
How Businesses are Using Mobile Marketing to Grow Revenues
How Businesses are Using Mobile Marketing to Grow Revenues
• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service (MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing: LBS, NFC, Bluetooth and LBA
• Apps
• 2D Codes (QR Codes)
How Businesses are Using Mobile Marketing to Grow Revenues
Google 39%
RIM 20%
Apple 28%
Microsoft 9%
Source: GS Statcounter
How to Set Up a Mobile Website
Standard Mobile
Mobile Website
Mobile Websites: The Essential Things You Need to Know
• Automated Systems • GoDaddy
• Plug-and-Play Systems • Mobify • Mobilizer • HubSpot
• Third party agencies or design firms
• Mobilize Worldwide • BKV
Download these slides at 60SecondMarketer.com/blog
SMS and MMS
Short Message Service • The most common phone-
based activity among U.S. cell phone users of all ages
• Used by American Idol, the American Red Cross and others
• Used by doctors to remind patients of appointments
• Used by airlines to update people on flights
Short Message Service • Text messages are read
within 4 minutes of receipt, as opposed to 48 hours for email
• 4 billion texts sent daily, compared with 2.9 billion Google searches daily
Sources: CTIA.org; Wikipedia
Mobile Display Ads
Mobile Display Ads
• Planned and bought through an ad agency or via mobile advertising network
• Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others
Mobile Display: Targeting Options
• Custom audiences -- TV fans, telecom switchers, business travelers, etc.
• Geographic targeting -- Country, City, Neighborhood, etc.
• Demographic targeting • Time of day targeting • Advertiser retargeting through
pixels or clicker tracking • Carrier/handset targeting • Age of device/profile
The hashtag for today’s webinar is #GoMobile
Mobile Paid Search
Activities Conducted on Mobile Devices
Source: Kelsey Mobile Market View
Download these slides at 60SecondMarketer.com/blog
Is Mobile Paid Search Right for You?
• Traditional paid search is perfect for lead generation, e-commerce and products that require in-depth research
• Mobile paid search is perfect for quick information on low-consideration products or services
• 70% of searchers complete their task within 1 hour, compared with 30% for desktop (MobileMarketer)
Mobile Paid Search
• Local queries are the norm -- movies, restaurants, bars, coffee shops, etc.
• Click-to-call and click-to-map are important
• Voice search is now available for all major search engines
• 60 Second Marketer comes up as 62nd Marketer
Location-Based Marketing: Location-Based Services, Near Field Communications, Bluetooth Marketing and Location-Based Advertising
Location-Based Marketing Overview
• Location-Based Services
• Near Field Communications • Bluetooth Marketing • Location-Based Advertising
Location-Based Services
Download these slides at 60SecondMarketer.com/blog
Tips on Using Location-Based Services
• First of all, claim your business
• Reward first-time visitors
• Change deals often
• Promote group check-ins. The more in a group, the better the deal
• Interact with customers. Make them accomplish a small task (Origami napkin) to redeem
• Promote to those checking-in nearby
Near Field Communications
Bluetooth Marketing
Location-Based Advertising
• Uses Geo-Fencing to figure out where you are
• SMS, display ads and paid search ads can be targeted by location
• Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
Location-Based Marketing: The Essential Things You Need to Know
• Address consumer confusion
• Provide clear opt-in instructions
• Explain what to expect • Test the campaign before
deploying • Make it worth their while
Download these slides at 60SecondMarketer.com/blog
Mobile Apps
Mobile Apps
• A mobile app is not a mobile website
• An app is a software program that lives on your smartphone
• A mobile website is a website that lives on a server in “the cloud”
How Apps Are Used
The hashtag for today’s webinar is #GoMobile
Augmented Reality Apps
How to Develop an App for Your Business
• For a customized experience, use a mobile app development company (Mobilize Worldwide)
• For a plug-and-play experience, use ShoutEm, MobileRoadie, AppMakr, GENWI, Mippin, MobBase, MobiCart, MyAppBuilder or RunRev
2D Codes
60SecondMarketer.com/GoMobileChapter
The hashtag for today’s webinar is #GoMobile
2D Codes • 2D codes can be used to
deepen relationship with audience
• Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag, SPARQCode and ScanLife
• 2D code reader can be downloaded from SPARQ.it
Download these slides at 60SecondMarketer.com/blog
2D Codes
Source: comScore MobiLens June 2011
2D Codes • 2D codes can drive people to
websites, to phone numbers, to contact information and even to text messages
Let’s Generate a QR Code
2D Codes
2D Codes
2D Codes
Download these slides at 60SecondMarketer.com/blog
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
2D Codes
Jamie’s Neanderthal Exhibit Photo
2D Codes
Jamie’s Neanderthal Exhibit Photo
Jamie’s High School Yearbook Photo
2D Codes
Google Goggles
Google Googles
Mobile Media Action Plan
• Step #1: Mobilize your website
• Step #2: Watch how your competitors are using mobile media
• Step #3: Start using mobile media yourself
• Step #4: Set your Google Alerts for “Mobile Marketing”
• Step #5: Create a 2D or QR code promotion
• Step #6: Run a mobile ad campaign
Mobile Media Action Plan
• Step #7: Claim your business on location-based applications
• Step #8: Design an iPhone or a Smart Phone app
• Step #9: Integrate your mobile campaign into the rest of your campaign
• Step #10: Test your way into success
To Download: 60SecondMarketer.com/blog Google Searches: Jamie Turner 60 Second Marketer Follow me here: 60SecondMarketer.com/blog @AskJamieTurner Contact me: Jamie.Turner@60SecondMarketer.com 678-313-3472
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