how to survive social networking

SURVIVAL OF THE

FITTEST

SELECTIONTraits that are helpful for survival become more common in a population, and harmful traits become more rare, because individuals with advantageous traits are more likely to reproduce

NATURAL

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change

Charles Darwin, 1908 -1882

During the 1990’s, more than 15,000 new

products were introduced every year –

and that was just grocery

.

16,000 ads in ME every day

Internet traffic doubles approximately every 100

days.

More than half of people agree that ‘its difficult to keep up with changes today’, although the same amount agree that most changes are for the best.

BIGto fail

No one is too

A NEED FOR SPEED

The Economic Cycle Has Sped UpAlthough those involved in each financial crisis are convinced their situation is ‘unique in history’

1636The Tulip Bubble

1720South Sea Bubble

1840Railway Mania

1929Wall St Crash(Great Depression)

1980sSavings &Loan Crisis

1973OPECOil Embargo

2000Dot ComBubble

1986Asian Financial Crisis

2008Sub-prime Crisis

20001600 18001700 1900

Hard TIMES Can Bring Out the

Of Ad Age's "Top 100 Ad Campaigns of the 20th Century," a quarter that began after 1945 did so during economically challenging years.

BES

T

Wieden & Kennedy, 1988

Chiat/Day, 1989

BBDO 1973

Ammirati & Puris, 1975

- Martin Puris, adman who came up with the BMW line -

I love bad times. In good times, people are less apt to try new things. In bad times, they have to start to do things

better

““

WE NEED SPEED, ADABPTABILITY & MENTAL AGILITY

inSUMMARY

ADAPTING TO THE MENA MARKETPLACE

the

consumer

IT’S ALL ABOUT

MY Screen

MY Content

MY Brand

The era of MY Screen

3000 cars created by consumers

VIDEOOn Demand2M

21.3 million video streams

With this SHIFT in consumer interest towards personalized platforms comes the opportunity and need for advertisers to jump into developing branded content

““

• Hummer

So where can brands fit in?

media

agency

Branded Content

You can no longer expect CONSUMERS to go where you lead them

Build where people ARENot where we WANT them to be

If ADVERTISERS don’t surrender some control voluntarily, it will be wrenched from us …

consumer

Advertiser Control Consumer

dialogueexposure

engagement

$12 b

2006

$18 b

2007

$26 b

2008

Especially in the tough times

At the supermarket, I am switching brands to make more economic purchases

I have recently become more susceptible to price promotions/special offers

67

75Agree

We need to become part of these conversations

INSPIRE !

Creator of a new revolution in social marketing

An idea can keepconversations alive

500Facebook Groups

16Official Social Spaces

1MyBarackObama.com

“”

together we will begin the next great chapter …with three words that will ring out from coast to coast, from sea to shining sea...

Insert Video Barack

CHANGE…yes we can!

Tarek Daouk Chief Innovation & Integration OfficerStarcom Mediavest Group MENA

@tdaoukhttp://about.me/tdaouk