how to solve advertiser challenges with promotions

#PromotionsLab

How to Solve Advertiser Challenges with Promotions

#PromotionsLab#PromotionsLab

PRESENTERS

Julie FoleyDirector of Affiliate SuccessSecond Street

julie@secondstreet.com

@julie_foley

Brandy CarterDirector of Integrated SalesSmartReach Digital / Entercom

bccarter@smartreachdigital.co

@BrandyCCarter

Jamie KinnairdManager of Contests & PromotionsBH Media

jamie.kinnaird@owh.com

@jamkin1120

Sara DrokeDirector of Emerging MediaWPSD-TV

sdroke@wpsdlocal6.com

@sjdroke

TWITTER + QUESTIONS

Twitter Hashtag:

#PromotionsLab

Want to win an exclusive prize? Be the one who tweets the most with our hashtag #promotionslab

Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.

WHO WE ARE

Increase ROI, Build & Engage Audience

#PromotionsLabsecondstreetlab.com/solutions

Promotion ExamplesCase Studies

Playbooks & Worksheets

#PromotionsLab

THE BIG SHIFT

WHY ONLINE PROMOTIONS?

Source: Borrell Associates

illion

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017$0

WHY ONLINE PROMOTIONS?

Source: Borrell Associates

illion

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017$0

$80 Billion by 2017!

THIS GROWTH IS HAPPENING BECAUSE….

#PromotionsLab#PromotionsLab#PromotionsSummit

“Advertisers want results you can measure those results with

promotions.” – Gordon Borrell

#promotionslab

Advertisers Want to Activate Consumers

1. Generate Leads2. Drive Foot Traffic3. Grow Social Engagement4. Grow Email Database5. Collect Data

WHAT ADVERTISERS WANT

#PromotionsLab

SO WHAT NOW?

NEEDS ANALYSIS 1

#PromotionsLab

WHY DO A NEEDS ANALYSIS?

Learn Advertisers Goals

Uncover Challenges

Build aRelationship

Gain AdditionalInsights

“How will you measure success?”

Questions to Ask

Most Important

“What areyour

main goals?”

PICK THE RIGHT PROMOTION2

FOLLOW-UP MEETING 3

#PromotionsLab

Share Measureable Results

#PromotionsLab

Continue Needs Analysis Discussion

#PromotionsLab

Promotions Deliver Results

#PromotionsLab

CASE STUDIES

bccarter@smartreachdigital.com

@BrandyCCarter

Grow Facebook Likes, Grow Email List, and

Rollout New Gift Cards

t h e c h a l l e n g e

#PromotionsLab

THE SOLUTION

#PromotionsLab

THE CAMPAIGN

Radio Internet Radio

Email Display Ads

#PromotionsLab

RESULTS

1,252 New Likes!

+12,800% increase in PTA

#PromotionsLab

562 new email addresses

RESULTS

#PromotionsLab

Giftcard Sales Goal Actual Giftcards Sold0

1000 at

$130a card

500 at

$37.50a card

RESULTS

#PromotionsLab

FIRST YEAR RESULTS

$100,000 in revenue

#PromotionsLab

$148,000 in revenue

SECOND YEAR RESULTS

#PromotionsLab

Q1 PROMOTION

#PromotionsLab

Q2 PROMOTION

#PromotionsLab

WWL APP SPONSOR

Grow Email Database, Grow Facebook Likes,

and Collect Data

THE SOLUTION

#PromotionsLab

THE CAMPAIGN

Radio Internet Radio

Email Display Ads

#PromotionsLab

THE CAMPAIGN

#PromotionsLab

2,199 email opt-ins

RESULTS

#PromotionsLab

RESULTS

1,284 New Likes!

56% entered through mobile

#PromotionsLab

SURVEY RESULTS

Did you know Haydel's Bakery has Gluten Free

Options?

Yes No

Did you know Haydel's Bakery

makes King Cakes all year long?

Yes No Yes No

Did you know we ship worldwide?

Q2 PROMOTION

Q3 PROMOTION

#PromotionsLab

SECRET SAUCE

• Valuable insights for the advertiser and lead generation

• Mobile database, Facebook, and email database growth

• Proof through results

@sjdroke

Generate Leads, Grow Email Database, and Grow Facebook Likes

THE SOLUTION

QAULIFYING SURVEY QUESTIONS

RESULTS

164Qualified leads

RESULTS

217opt-ins

RESULTS

100Facebook Likes

SECRET SAUCE

• Targeted promotion for a niche audience

• Survey questions qualified entrants

• Follow-up meeting with client to discuss next steps

Grow Email Database and Facebook Likes

THE SOLUTION

RESULTS

1,035Facebook Likes

RESULTS

753opt-ins

THE FOLLOW-UP

SECRET SAUCE

• Compelling prize for target audience

• Heavy social media promotion

• Follow-up email immediately after contest ending to opt-in list

Jamie KinnairdManager of Contests & PromotionsBH Media Group

jamie.kinnaird@bhmginc.com

@jamkin1120

Grow Facebook Likes and Email Database

THE SOLUTION

Call-to-Action message centered around driving traffic to Your Contest

Your Exclusive Contest Email

FacebookContest App

Online Advertising Support

New Fans

Commercials/spots/print ads drive people to your Facebook page.

Deliver your message to up to 40,000 consumers via email at a fraction of the cost of direct mail advertising.

Custom Facebook App allows potential customers to enter your sweepstakes and capture Likes and database information.

Custom Banner Advertising/web features/social media mentions to fans deliver your call-to-action visually and socially.

We will provide custom analytics that demonstrate ROI.

THE CAMPAIGN

RESULTS

811 Facebook Likes

RESULTS

750 opt-ins

SECRET SAUCE

• Needs analysis conversation to discover advertiser challenge

• Relevant prize for the advertiser’s target audience

• Heavy promotion to drive entrants to advertiser’s Facebook page

Drive Foot Traffic

THE SOLUTION

RESULTS

371cards sold

RESULTS

Foot Traffic increased

SECRET SAUCE

• Drove foot traffic with unique promotion with upsell opportunities

• The same, quality ecommerce offer from each course

• Heavy promotion in core and digital media

#PromotionsLab

NEXT STEPS

Train Your Team

Needs Analysis

Pick the Right Promotion

#PromotionsLab

Promotions Deliver Results

#PromotionsLab

Share Measureable Results

#PromotionsLab

RESOURCES

#PromotionsLabsecondstreetlab.com/solutions

Promotion ExamplesCase Studies

Playbooks & Worksheets

QUESTIONS?

Julie FoleyDirector of Affiliate SuccessSecond Street

julie@secondstreet.com

@julie_foley

bccarter@smartreachdigital.co

@BrandyCCarter

Jamie KinnairdManager of Contests & PromotionsBH Media

jamie.kinnaird@owh.com

@jamkin1120

@sjdroke

how to solve advertiser challenges with promotions

promotionslab secondstreetlab

year results

survey results

measureable results

online promotions

borrell associates

q1 promotion

q2 promotion

Technology

highveld advertiser

advertiser solutions

advertiser north 111011

the pioneer advertiser

the advertiser

2016 promotions overview january 7, 2016 1. agenda ■...

buzz promotions liquor promotions info

iab europe advertiser mobile audit report · iab europe...

advertiser index_ipl_round up

advertiser edge_fullstack_pdf

telegraphic advertiser

promotions promotions

christmas promotions in dubai - festive promotions

express advertiser

the deepings advertiser

surrey advertiser

advertiser north 080212

mallorca advertiser

space. inch v?m jb, 2 inches, one soct julyas" alfl.??....

allora advertiser