how to set up campaigns on google adwords display network

Twitter: @AmplifySEM

Quick and Easy Way to Set Up A Campaign on Google’s Display

Network

Twitter: @AmplifySEM

Amplify InteractiveOverviewBoutique Agency – All We Do is Search• Search Engine Optimization (SEO)• Pay Per Click (PPC) • Link Development & Site Marketing• Social Media Strategies• Web Analytics

2010 AMA MAX AWARD – BEST SINGLE MEDIUM ADVERTISING CAMPAIGN

Clients benefit from industry experience and strategic perspective

• Established agency – Started 2003• Only senior level staff & expertise• Experts: Speaker at Search Engine Strategies, SEMpdx & more• Results: Work wins awards, featured in MarketingSherpa.com• Approach: Established, proven processes

Twitter: @AmplifySEM

Agenda

• Why run campaigns on Google’s display network

• How to set up campaigns on Google’s display network

Twitter: @AmplifySEM

Measure, Analyze, and Conquer

Twitter: @AmplifySEM

Past Display Campaigns

95% of page views online occur on non search pages

Twitter: @AmplifySEM

Case study

40%

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Setting Up Your First Campaign40%

increase?! How?!

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Poll From PPC Hero

Twitter: @AmplifySEM

Twitter: @AmplifySEM

Adjusting Bids

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Reviewing Website Placement Report

Twitter: @AmplifySEM

Campaign Structure

Account

Search Campaign

Auto Placement or Discovery

Campaign

Covertimeline.com

Managed Placement Campaign

Covertimeline.com

Twitter: @AmplifySEM

Thank You!

• Links: bitly.com/Hr6Hza• Twitter: @_ryancampbell• Email: ryan@amplify-

interactive.com