how to scale a food startup
Post on 01-Nov-2014
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HOW TO
SCALE A FOOD STARTUP
CHAPTER 1
PRODUCT LAUNCH
INSPIRED BY:AWAKE CHOCOLATE
If you’re entering the industry with little experience use online markets to determine a need and
experiment with marketing strategies.
INSPIRED BY:spoonrocket
Create an alternative to unhealthy, processed products and explain the
significance of making the switch.
INSPIRED BY:Accelfoods
If you don’t envision multiple uses for your product it’s likely best to pursue a more versatile option.
INSPIRED BY:Accelfoods
When pitching your food product, create a simple but compelling explanation addressing the need
and the functional way you’re fulfilling it.
INSPIRED BY:Accelfoods
CHAPTER 2
RETAIL
INSPIRED BY:clover juice
Target retailers based on where you’d most like to enjoy your product.
INSPIRED BY:Awake chocolate
To determine if an adequate need exists, asksstores to test your product at the register for free.
INSPIRED BY:Accelfoods
Make financial organization your top priority. Never spend in a way that prohibits
getting your product to retailers.
INSPIRED BY:Accelfoods
INSPIRED BY:clover juice
Every individual and company promoting your brand is a direct reflection of your business’ identity.
Choose partners you believe in.
INSPIRED BY:Accelfoods
Although it’s important to balance shelf life with sustainability, your reputation resides in
the quality of your product.
INSPIRED BY:Accelfoods
INSPIRED BY:Awake chocolate
Rank packaging in your top priorities; People see your product before they taste it.
INSPIRED BY:Awake chocolate
To avoid your product getting lost in stores, provide different sizes and price points
for each department.
CHAPTER 3
MARKETING
INSPIRED BY:clover juice
In store and event sampling is the best way to educate people about your product. In the words of Steve Blank,
it’s time to “get out of the building.”
INSPIRED BY:clover juice
Utilize social media to showcase customers enjoying your product. Demonstrate what it’s
like being an evangelist.
INSPIRED BY:Awake chocolate
Provide a discovery element users have never experienced and they’ll be naturally
inclined to share your product.
INSPIRED BY:clover juice
Use discount cards and promotions to remind customers to come to your store.
INSPIRED BY:clover juice
Feature and promote new products and flavors for three to six months to
sufficiently gage user response.
INSPIRED BY:spoonrocket
Experiment with 100s of metrics until you find three features your customers can’t live without.
INSPIRED BY:clover juice
Especially when working in health, remember that not everyone subscribes to
your dietary habits; Provide options for every customer to enjoy.
Conclusion
THE LAST BITE
INSPIRED BY:spoonrocket
Forget about competition. When your focus is on differentiation,
you won’t need to compete.
featured founders:
Jordan Gaspar and Lauren Jupiter
Cassandra Troy Walker Matt Schnarr Anson Tsui and Steven Hsiao
TUNE IN
cloverjuice.com
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accelfoods.com
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awakechocolate.com
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spoonrocket.com
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