how to properly communicate with your affiliates using email

How To Properly CommunicateWith Affiliates Through Email

By Chad WaiteAffiliate Summit East '13

Agenda

1. Recruitment Emails2. Denial Emails3. Acceptance/Welcome Emails4. General Update Emails5. Industry Best Practices

Recruitment Emails

Bad Recruitment Email Example

Good Recruitment Email Example

Good Recruitment Email Example

Recruitment Takeaways

Don't:- Send out template offers. Ever ever ever.

Do:- Customize and personalize each recruitment offer.- Show you've taken time to visit and analyze their site.- Offer strategy suggestions based on their content.- Include lots of contact information.

Denial Emails

Bad Denial Email Example

Good Denial Email Example

Denial Takeaways

Don't:- Exclude an explanation for the denial.

Do:- Be courteous.- Tell the denied affiliate why they were denied.- Offer an “appeal” process.

Welcome Emails

Poor Welcome Email Example

Good Welcome Email Example

Welcome Takeaways

Don't:- Ignore this email!- Only include generic program info.

Do:- Introduce yourself as the program manager.- Include lots of contact information- Give the new affiliate a plan of action or road map (In

JensonUSA's case it was a great intro bonus plan).

Program Update Emails

Bad General Update Email Example

Good General Update Email Example

Great General Update Email Example

Great General Update Email Example- Blog Screenshot

General Program Update Takeaways

Don't:- Send updates that aren't related to the affiliate program.

Do:- Include lots of actionable content- not just informative.- Include strategies on how to use new ad campaigns.- Recommend additional affiliate tools.- Stuff your content with marketing resources.- Be as consistent as possible! Email affiliates anytime

you have new information relevant to your program.

Best Practices: No Cross Network Promoting(example: program shutdowns)

Best Practices: Only Send AffiliatesEmails With Affiliate Related Content

How To Properly CommunicateWith Affiliates Through Email

By Chad WaiteAffiliate Summit East '13