how to promote and optimize your blog posts
Post on 22-Feb-2016
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Tips on getting your posts found online
www.mikebindrup.com
HOW TO PROMOTE AND OPTIMIZE
YOUR BLOG POSTS
WRITING CONTENT• Don’t write to optimize• Write your content for your target
audience• Give them what they want• Start with a headline
CREATING HEADLINES
USE FLICKR• Upload your marketing photos• Change the name to reflect content• Tag your photos• Use Creative Commons licensing
USE PHOTO CREDITS
Photo: Steve Snodgrass, Creative Commons License, Some rights Reserved
Leave feedback for the photographer with your URL
HEADLINES• Most important info for the post
• How Google finds your content (eg Burning Out – It Happens)
• Ask yourself: What are people searching for?
• Don’t use industry jargon. eg. CPM PEO REO
• Longer is better - Use : ;
• Long tail - Keyword rich
BODY• Use Sections• <H1> <H2> Big and Bold• Repeat Keywords• Use (2) Outbound Links (References)
PROMOTE• Google+ , Facebook, Twitter• Linkedin, Pinterest, Instagram• Email List• Article Sites
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