how to optimize your blog for the mobile shift
Post on 11-Apr-2017
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Is YOUR BLOG
WWW.BECOMEABLOGGER.COM
Is YOUR BLOG
OPTIMIZED WWW.BECOMEABLOGGER.COM
Is YOUR BLOG
OPTIMIZED for mobile devices
Chances are…
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Chances are…
THEY AREN’T
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And, that’s a PROBLEM.
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In 2014:
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In 2014: the number of mobile device users surpassed desktop users
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Guess what happened in October of 2016...
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MORE users accessed the internet from mobile devices and tablets THAN desktops.
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But there’s a problem…
The mobile web experience is
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The mobile web experience is
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The mobile web experience is
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The mobile web experience is
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The mobile web experience is
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• The average U.S. retail site takes
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• The average U.S. retail site takes 6.9 seconds to load.
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• The average U.S. retail site takes 6.9 seconds to load.
• The average link clicked in the Facebook mobile app takes
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• The average U.S. retail site takes 6.9 seconds to load.
• The average link clicked in the Facebook mobile app takes 8 seconds.
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And, guess what?
40% of users will leave your site if it takes
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40% of users will leave your site if it takes more than 3
seconds
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Sucks, doesn’t it?
Google AMP
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Google AMP Facebook Instant Articles
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Google AMP Facebook Instant Articles
Apple News
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These companies want to solve the problem.
Using these technologies…
… will SPEED UP the mobile experience for your audience.
It will also get your content to them
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It will also get your content to them
WHERE THEY ARE
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With Instant Articles…
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With Instant Articles…
…your content is housed in the Facebook mobile app.
people won’t leave Facebook and come to your blog.
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These platforms
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These platforms
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These platforms
your design and branding elements.
• There is no sidebar
• They remove some code to your site...
• But that can cause certain features of your sites to not work (i.e. some WordPress plugins).
And when it comes down to it…
Do you TRUST…
to look out for your blog?
IF you decide to use
these technologies,
please keep the following in mind…
Take your content to your audience
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Make sure to bring them back to your
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you take FULL advantage of these new technologies,
FACEBOOK ARTICLES
You’re also building
You’re also building
You’re also building
And that’s…
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