how to optimize job descriptions to attract top talent

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

How to Optimize Job Descriptions!to Attract Top Talent

Glassdoor is a registered trademark of Glassdoor Inc.

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Webinar Tips for Attendees •  You can connect to audio using your

computer’s microphone and speakers.

•  Or, you may select “Use Telephone” after joining the Webinar.

•  All lines will be muted to avoid background noise.

•  You can ask questions at any time by typing them into the Questions Pane.

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Featured Speakers

Glenn Medalle Director of Global Talent Acquisition, AppDynamics

Jennifer Hourani Customer Enablement Manager, Glassdoor

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

agenda

candidate’s decisions today

why effective descriptions matter

keys to writing effective descriptions

best practices for crafting + optimizing descriptions

key takeaways

Q&A

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Inavero, 2015 Retailing Today, 2013

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Source: Edelman Global Trust Barometer Survey, 2015

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Why Effective Descriptions Matter

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Glassdoor Research, 2015

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Source: The Ladders, Eye Tracking Study, 2013

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Put Yourself in the Job Seeker’s Shoes

Salary and compensation

Career growth opportunities

Work-life balance

Location and commute

Company culture and values

Source: Glassdoor U.S. Site Survey, October 2014

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Keys to Writing!Effective Descriptions

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Be realistic 1

Customize for specific roles

2

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Glassdoor U.S. Site Survey, January 2016

Tell your company story: 1

2

3

4

Why Work For Us section

Add photos and videos

Respond to your reviews

Become an Open Company

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Authenticity matters Communicate skills, qualities and values

Include the hiring manager’s perspective

Clearly define what’s expected

Provide the less glamorous details, too

Leave out the fluff

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Job Description SweetLabs is looking for a talented Senior Software Engineer to join our Seattle development team! SweetLabs has created a unique and powerful distribution channel for apps by offering differentiation and monetization solutions to Android and Windows OEM manufacturers. Our app stores and recommendation systems help great developers get their software discovered by enabling manufacturers to get their share of the app marketplace. Come join us in revolutionizing the way apps are distributed!

WHAT YOU’LL DO: We’re scaling up our systems and building a new architecture to accommodate our rapid growth. We have a variety of projects that are large scale and high availability, with lots of analytics, data collection, and manipulation. We don’t make websites. You’ll build server-side solutions and high-performance systems in Linux by collaborating with back-end and middle-tier developers, Systems, and QA. You’ll drive projects from requirements through to production (think estimation, design, development, testing, and release) while providing advice/expertise on optimal design and implementation.

WHAT YOU BRING: •  Innate curiosity with an insatiable need to learn, grow, and solve abstract and interesting problems •  Judgment to make pragmatic design decisions that meet business requirements, but also know when

you need to ask for help •  Willingness to share and explore with the team to keep the ideas and information flowing

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Glassdoor U.S. Site Survey, 2016

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Glassdoor Site Survey, 2016

NACE Survey, 2013

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Best Practices for!Crafting + Optimizing

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Best Practices for Crafting + Optimizing Descriptions

Address your culture

Highlight your employer brand

Optimize for mobile

Create SEO-friendly descriptions

Keep it neutral

Implement a feedback loop

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Address Your Culture

What is the work environment like? Is it casual or formal? !Does it require you to be highly self-sufficient or collaborative?

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Highlight Your Employer Brand

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Optimize for Mobile

Glassdoor survey, April 2014

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Create SEO-Friendly Job Descriptions

Appcast, July 31, 2015

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Create SEO-Friendly Job Titles

Appcast, July 31, 2015

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Create SEO-Friendly Descriptions

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Keep It Neutral

Harvard Business Review, “Why Women Don’t Apply for Jobs Unless They’re 100% Qualified”, August 2014

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Implement a Feedback Loop

•  Did your job description match expectations?

•  Was accurate information provided about our company during !the recruitment process?

•  Does your day-to-day now match what was promised?

•  How could we have improved the description of this job, !company, and/or culture?

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Key Takeaways

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Key Takeaways

Include the basics

Be convincing

Keep it consistent

1

2

3

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers

Glenn Medalle Director of Global Talent Acquisition, AppDynamics

Jennifer Hourani Customer Enablement Manager, Glassdoor

© Glassdoor, Inc. 2016 @GDforEmployers | @AppDCareers