how to optimize for mobile seo (infographic)

How to Optimize

For Mobile SEO

(Infographic)

Getting found online through mobile devices is extremely important for

small businesses. According to a 2012 Local Search Usage Study by

comScore, 61 percent of respondents searching for information about local businesses say local search results are the most relevant, and 58 percent say

local search results are the most trustworthy.

People are always on their smart phones searching for businesses.

Therefore, learning how to optimize for mobile search engine optimization is of paramount importance for small

businesses. Here are some helpful tips on how you can optimize for mobile

SEO for your small business.

How to Optimize for Mobile SEO | Tips

• Keywords are Still The Same

We’ll start off with the obvious. If you want to get found online with customers

using mobile, you’d use the same keywords that customers using a

desktop would use.

You don’t want to overoptimize or over SEO your site for mobile.

Follow the same tips.

Where Mobile SEO comes into play is how your site should look to those

using mobile devices. Create a mobile specific style sheet for your site. If you

use a WordPress site, then I recommend using the plugin WP

Touch.

• Beauty is in the eye of the phone holder

Don’t get fancy with the graphics; avoid overdesigning your site with tons of Flash and graphics. Simplicity is the guiding principle for any good website,

whether mobile or not.

• Keep is shortcode & simple

Until recently, there was open debate and speculation about having a

separate mobile URL — how it could look like duplicate content and penalize

your site in search results

• One final question is ‘Should I Use a Separate Mobile Domain’ for mobile SEO? Here’s what Mashable has to say:

Most experts now seem to agree that there isn’t a penalty. SEO expert

Bryson Meunier did an analysis that shows sites with a different mobile URL actually receive more traffic.

Currently, there isn’t a penalty. And Google would never change the rules

on webmasters, would they? I’d probably advice using a separate site

unless you absolutely have to.

How to Optimize for Mobile SEO | Infographic