how to network all night long

Digital Networking How to Network All Night Long

Today’s Agenda

How to: Be fabulous online

Post and connect confidently

Find your community

Search and Deploy

Fear Factor

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Loss of privacy Don’t know what to say Rejection Being judged Looking stupid

Benefits of Online Networking

360 Degree View of Connections Extend Your Network Build/Join Community Always On

Social Networks We Already Know

Ourselves

Our Business

City/Country Clubs

Chamber

Industry Clubs

Organizations

Charities

Religious/Health

LinkedIn Groups

How Many Contacts Do You Have That You Cannot See?

That know YOU? That trust YOU? That have done business with YOU? That would recommend YOU?

How Many Interactions Does It Take To Build Trust?

7-10 is the standard How can we accelerate that with social media? Post quality content related to your field Be memorable

Set Your Game Clock

Before Logging On Determine Your

Outcome

2 referrals? 2 partner relationships? 2 sales appointments?

Who is your Target Customer/Partner?

What do they look like?

Where are they?

What industry are they in?

What size company do they work for?

Who do they know?

What Race Are You Running?

Which packs do you need to ride in?

Look Fabulous

Time for a Profile Tuneup

Keep your profile at peak performance with regular maintenance checks

Profile Photo

Don’t Be a Clown… unless you really are one professionally.

ps - leave the pets at home too

Profile Summary

This is where you give us your 30-second commercial.

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Be specific about who you are looking for, and what you can do for them.

Summary Keywords

What are you an expert in? How would your ideal prospect find you? What makes you different? What would people “Google” to find you? What is your skill set?

Emotional Content

Projects Slideshare Video Volunteer Experience Causes !

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Connect

Add Connections You Make IRL

Don’t Collect Connections - Engage With Them

Are you on LinkedIn? Is it okay if we connect?

Remember, you’re not just connecting with one person - you’re connecting with their entire network

Who Do You Want In Your Network?

Why would they want to connect with you?

What value will you bring them?

What type of content will attract them?

Engage

Are You A Like-aholic?

Person who ‘Likes’ stuff online, but don’t engage

Likes without reading post

The guy who shares stuff without really understanding what it is

Engage…but not this way

Wrong again.

Proper Engagement

User-generated content

Curated content

Industry-related

Lifestyle connected

Relevant to the platform

Search and Deploy

Find Your Community

Groups to research

LinkedIn

Facebook

Meetup

What Do The People Who Refer Business To You Look Like?

Where do they hang out?

Who are they friends with?

How can we find more of them?

What if you had 40 of them?

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“The purpose of connecting online is to create opportunities to take the conversation

offline”

Mobile Technology

Questions?

How to Become

Famous In Chattanooga

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***BONUS CONTENT***