how to maximize engagement from facebook ads
Post on 19-Jan-2015
813 Views
Preview:
DESCRIPTION
TRANSCRIPT
Analyze · Automate · Activate
How to Maximize Engagement from Facebook Ads@chasemcmichael
@infinigraph
Is LIKE the new LINK , YES!
Life is not about being liked its about being effective
New affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.”
LIKEONOMICS
Mr. brand give me a reason to like you
TRENDING CONTENT
SOCIAL AD SITE CONTENT
BRANDADVERTISER
Actions are like a barometer to relevance
TRENDING CONTENT
Trending content has low perishability
IDENTIFY REACH & RELEVANCE
• Relevant content integrated in Facebook Ad Buy
• Targeting is based on Interests “Brand Affinity”
You are what you feed, feed well
CONTENT RESONANCE
Content interaction creates context
HOW IT WORKS
Got affinity? Must know passion
WHAT ARE CUSTOMERS INTO? – INTERESTS!
FACEBOOK AD BUY INTERFACE “PRECISE INTERESTS”
FB interests, underused most powerful
GOLDEN SPOON GIVES A REASON TO LIKE
RESULTS
ResultsTop-line results were as follows:
• Click through rate: 6%• Liked page : 51%• Conversion to buy: 18%*• Same store sales: up 13.7% during
promotional period.
Brands need to talk to customers... and through customers
SPONSORED STORIES – YOU’RE THE “MAD MEN” NOW
Facebook postings become –
word of mouth recommendations and trusted referrals
holy grail of organic, bottom-up marketing
FB stories is like cooking with social gas
Sponsored Stories Yielded a • 46% Higher CTR • 20% Lower CPC • 18% Lower Cost per Fan
− TBD Digital
Content is the social lubricant not your advertisement
TAKE AWAY
• Leverage “Crowd Approved” content to drive engagement
• Keywords coming from social interaction yields better targeting “Interest”
• FB ads with relevant content and Sponsored Stories work
Analyze · Automate · Activate
Thank You!@chasemcmichael
@infinigraph
top related