how to market on reddit even though reddit hates marketers by brent csutoras
Post on 30-Jun-2015
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f Reddit hates (non-reddit) marketers
Reddit hates (non-reddit) marketers
• Hypocrisy • No single
standard • Common with
people in general
youtube.com/watch?v=uOtuEDgYTwI
• KrispyKrackers suggest charging for promotion • bit.ly/1nQHyZJ
• Promotional content OK, but should be marked • Organic posts better than ad posts • Subreddit communities and moderators want the
content • Reddit TOS will supersede the desire of the Subreddit
• Real problem is not with Reddit, but the Subreddits
Reddit’s A-Changing
• Be a real user • Understand the rules for each SubReddit • Comment as much, if not more, than you submit
• Find at least one community you are passionate about • Build your account prior to submitting • Don’t try to game the voting system • Be anonymous and secretive • Try, try, and try again
Tips
• Text based submissions that don’t link out • /r/self/ - /r/askreddit – many others • Popular on Support and Help Subreddits
• Some Subreddits only allow Self posts • Conversational approach and allows subtle
promotion
Self Post (aka Text Post)
• Start discussions around topics of interest • Communicate to ask for feedback and help
Making Self Posts
• Allow linking in the content • Edit later to add links or promotional elements
• Participate in comments • Links, coupon codes, branding
• Track self posts for AMA requests • Topic expertise requests lead to AMAs growth and
success
Why Self Post
• One of most popular Subreddits • Obama, Bill Gates, Celebrities, etc
• Everyday people too
AMA (Ask Me Anything)
Everyday AMA
Too much AMA
• People ask for AMAs all the time, so set up feeds and search for request you can fulfill • AMA Request • Self posts in desired Subreddits
AMA (Ask Me Anything)
• Identify ideal Subreddits • Redditmetrics.com • Redditinsight.com
• Review TOP and Controversial
• Review Moderators for their interests
Redditinvestigator.com
• Create content focused for Reddit success • Submit to the right Subreddit • Topics Mods and Users Like • Good Title / Description
• Not all first letters capitalized • Submit at right time (10am EST) • Takes a popular view on a topic
• Identify right Subreddit • Adhere to Redditquette • Be engaged, creative, and extraordinary! • reddit.com/advertising/
• Self serve up to $30,000 budget
Ad
• /r/HailCorporate/ • Reddit responses • Pro / Con
• Ads Reddit is Proud Of
Newcastle S****B***
• Self Post format • Doesn’t link out • Funny and edgy
Ifwemadeit.com
Responding to Comments • Related threads • Reddit exclusive offers • Link to resources
Beef Jerky Comments
Discount Beef Jerky
Jerky AMA
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