how to market engagement not awareness
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27 November 2014
PRESENTATION TO THE:
LEARNING NETWORK
WESTERN EDUCATION
OCTOBER 29, 2014
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SHOW & TELL:WHAT NOT
TO LEARN IN KINDERGARTEN
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GREAT MEMORIES
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BUT THERE IS ONE ACTIVITY WE NEED TO
LEAVE BEHIND
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PICKED UP SOME BAD HABITS
FOR SOME GOOD REASONS . . .
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GREAT MEMORIES
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GREAT MEMORIES
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GREAT MEMORIES
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GREAT MEMORIESVINCE & LARRY “BUCKLE UP”
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GREAT MEMORIES
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AS A RESULT OF PAST SUCCESS, WE STILL DO IT. ALL THE TIME.
27 November 2014
IN A 24/7, MOBILE OBESESSED, MULTI CHANNEL UNIVERSE,
IT NO LONGER WORKS
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SO WHAT SHOULD WE
DO DIFFERENT?
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NEED TO ENGAGEIN A BUNCH OF WAYS. OFTER IN COMBO
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GIVE ME SOMETHING
TO DO
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GREAT MEMORIES
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AND A REASONTO DO
IT
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AND A REASONTO DO
IT
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AND A REASONTO DO
IT
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BUT MAKE IT SIMPLE
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MAKE IT FUN
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GREAT MEMORIES
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GREAT MEMORIES
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SHOW UP WHERE YOUR AUDIENCE IS
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SHOW UP WHERE
PEOPLE ARE
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IN UNEXPTECTED
WAYS
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BE AUTHENTIC
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BE AUTHENTIC
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BE AUTHENTIC
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WITH CLEAR GOALS AND
DESIRED OUTCOMES
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WHERE THE ASKMATCHES THE
GOAL
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WHERE THE ASKMATCHES THE
GOAL
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KEEP TRYING AND ITERATINGFAILURE=SUCCESS
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KEEP TRYING AND ITERATINGFAILURE=SUCCESS
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AND REMEMBER
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READY TO ENGAGE?
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READY TO ENGAGE?
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READY TO ENGAGE?
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IF YOU ARE PREPARED TO REALLY GO FOR IT
WE ARE YOUR PEOPLE
MUST BE ENTICING, BENEFICIAL,
RELATIVELY EASY AND MEASURABLE
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QUESTIONS?
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Phillip Haid // Co-Founder + CEO
phillip@publicinc.com
1.416.898.1700
@philhaid
@publicinc
HERE’S HOW TO GET IN TOUCH.
27 November 2014
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