how to make the most out of google local search

How to Make the Most Out of Google Local Search

On Site Optimization

• Optimize your site before working on external listings.

• Add your city to the following areas:– Page title– Meta Description– Homepage elements - H1/H2, bolded keywords

• Add Name, Address, Phone Number (NAP) to every page on your site

Examples

Examples

Google+ Local• Find your listing

Create and Enhance your listing

• Go to http://plus.google.com/

Enhance your listing

Get rid of duplicates, if necessary

How to Remove Duplicate Listings

Asking for reviews, Do’s and Don’ts

• DO ask for reviews soon after you’ve finished a call with a satisfied customer.

• DO follow up with a gentle email reminder.• DO add a button on your website that links

directly to your Google+ page for ease of use.• DO make asking for reviews part of your

process.• DO add a link to your email signature.• DON’T set up a review kiosk.

Partner & Trusted Professionals Page• Allows you to develop long term relationships with local businesses• Uses photos, well laid out design, lead generation forms, dedicated pages, contains detailed information and is easy to set up.

Maximize your Local EffortsEmail Marketing• Reviews on local listings and social media• Drip campaigns Run a contest Giveaways Local marketing• Local sporting events• Local / Holiday events• Colleges• Apartment Complexes

Google Local Insights• Look at Google Analytics to see where visitors are coming from and how they landed on your website.

Facebook Insights• Utilize Facebook insights to make sure you are targeting the correct audience.

Thanks for attending our Google Local webinar.

Have questions about Google Local? Give ITC a call at 1-800-383-3482 or visit our blog at www.GetITC.com/blog/marketing.