how to make more sales with email marketing
Post on 31-Dec-2015
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How to Make More Sales
with Email Marketing
Greig WhittonFounder, Evergrow
Matt WilkeMarketer, Maven Agency
Webinar outline
• What is email marketing?
• How does it work?
• What are the keys to success?
• Where should you begin?
Greig Whitton Matt Wilke
What is email marketing? Greig Whitton Matt Wilke
• Sharing content via email to:
− Nurture and convert potential customers
− Retain and promote to existing customers
What is email marketing? Greig Whitton Matt Wilke
• Sharing content via email to:
− Nurture and convert potential customers
− Retain and promote to existing customers
• NOT the same thing as spam.
Why bother with email?Greig Whitton Matt Wilke
• Over 2 billion people use email.
• Over 180 billion emails are sent every day.
Why bother with email?Greig Whitton Matt Wilke
• Average revenue per email is $0.10.
• Email is the easiest and most effective channel to use.
How does it work?Greig Whitton Matt Wilke
• For potential customers:
− Establish credibility, educate, and demonstrate value
− Monitor engagement to track readiness to buy
− Target engaged prospects with conversion offers
How does it work?Greig Whitton Matt Wilke
• For existing customers:
− Create additional value
− Send targeted offers
− Encourage word of mouth and referrals
How does it work?Greig Whitton Matt Wilke
• Evergrow prospect nurturing and conversion:
− Newsletters and free samples demonstrate value
How does it work?Greig Whitton Matt Wilke
• Evergrow prospect nurturing and conversion:
− Newsletters and free samples demonstrate value
− Clicks indicate engagement and readiness to buy
How does it work?Greig Whitton Matt Wilke
• Evergrow prospect nurturing and conversion:
− Newsletters and free samples demonstrate value
− Clicks indicate engagement and readiness to buy
− Sales capacity concentrated on engaged prospects
How does it work?Greig Whitton Matt Wilke
• Evergrow client engagement:
− Newsletters and webinar invitations create value
How does it work?Greig Whitton Matt Wilke
• Evergrow client engagement:
− Newsletters and webinar invitations create value
− Social share links encourage word of mouth
1. Prepare a plan
2. Get ideas and inspiration from other brands
3. Choose a professional email management service
4. Build your mailing list
5. Invest in professional design
Where should you begin? Greig Whitton Matt Wilke
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