how to make emails that convert with 4 easy steps
Post on 19-Aug-2015
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Chris Hexton, Co-founder & CEO at Vero
4 Crucial Steps to Email Marketing That Converts !Succeeding at Email Marketing
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Who Am I ?
Chris is a highly respected thought leader on email marketing. He's the co-founder of behavioral email marketing so!ware Vero and the author behind the fast growing Vero Email Marketing Blog.
Chris Hexton Vero
@chexton #KISSwebinar
Join me on Twi"er
1 Personalization is More Than Just a Name
2 Click Tracking is for Suckers
3 Grow Your List Faster
Table of Contents
4 My Customers Did What?
WATCH THIS WEBINAR RECORDING NOW
PERSONALIZATION IS MORE THAN JUST A NAME
How to send one-on-one emails that go beyond “Hi, Chris...”
1
Ways to approach customer segmentation
Customer lifecycle!Based on your customers behavior. E.g. started a free trial, checked out 4 times. !
Customer personas! Based on the a"ributes of your customers. E.g. where they work, how old they are, etc.
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2
Customer lifecycle
Case study: Segment on customer a"ributes
Case study: Segment on customer a"ributes
Case study: Segment on customer a"ributes
Case study: Segment on customer a"ributes
Case study: Segment on customer a"ributes
Get specific
…and even more specific
Get specific
The biggest in the business: Personalization
The biggest in the business: Personalization
Use data and events
Use data and events
CLICK TRACKING IS FOR SUCKERS
Why tracking conversions is vital
2
Things you want to know
Did this email lead to signups?
Does this email lead to signups on its own?
How does my email impact other conversion channels?
Who is engaging with which email?
Why these things ma"er
How much should I spend
on my email marketing?
Tracking conversions consistently
Tracking conversions consistently
What happen if you’re not doing this?
Here is the ideal end result
Se"ing it up in your email provider
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
GROW FASTER
Creative tips to increase your subscribers quickly
3
Use a dedicated landing page
http://pages.getvero.com/the-marketers-email-conversion-course/
Use a dedicated landing page
Use your home page
Use your home page
Use your best stories
…because valuable stories gets leads
Think of your content as one big funnel
Valuable content gets leads
An example of a survey I use via Qualaroo
Use pages where you have “dead” traffic
Hack various platforms - e.g. Hacker News
Display remarking to drive leads to your subscription forms
Sharing ma"ers
Use every li"le chance you get
MY CUSTOMERS DID WHAT?
Tracking customer actions and the future of email
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4
One-to-one context
One-to-one context
What is the next action you want your customers to take?
What is the next action you want your customers to take?
What is the next action you want your customers to take?
What is the next action you want your customers to take?
Use series
Build momentum and you’ll excel
Questions? Ask away, we’ll do our best to
give you an answer
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THANK YOU
Chris Hexton Co-founder and CEO at Vero
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