how to leverage email marketing for business success

Adam Q. Holden-Bache | Mass Transmit @adamholdenbache

BRING  OUT  YOUR  DEAD!  

BRING  OUT  YOUR  DEAD!  

BUT  I’M  NOT  

DEAD  YET  

Emails are sent every minute  

THE average U.S. Worker spends

Of their time READING AND ANSWERING EMAILS

THERE ARE  

EMAILS SENT TO THE AVERAGE WORKER EACH YEAR

• INCREASE revenue/sales

WHAT IS YOUR  

• GENERATE LEADS

• reduce cost of acquisition

• improve conversion rates

• Increase retention

YOUR EMAIL MARKETING EFFORTS ARE ONLY AS GOOD AS YOUR  

STAGE 1: The INBOX

EMAIL IS EXPERIENCED IN STAGES  

STAGE 1: The INBOX

STAGE 1: The INBOX

EMAIL IS EXPERIENCED IN STAGES  

STAGE 2: THE EMAIL BODY

STAGE 2: The EMAIL BODY

STAGE 1: The INBOX

EMAIL IS EXPERIENCED IN STAGES  

STAGE 2: THE EMAIL BODY

Stage 3: The Web Site/Landing Page

ALWAYS DRIVE USERS TOWARDS CONVERSION

STAGE 3: The WEB Site/Landing page

• USE HEADERS & SUBHEADERS • BREAK APART THE COPY • USE BULLETS AND LISTS • USE BOLD, ITALICS & FONT SIZE VARIATIONS • USE COLOR & WHITESPACE • MAKE IT SCANNABLE

EMAIL DESIGN  

• DON’T SELL, EDUCATE

EMAIL CONTENT  

• SOLVE A PROBLEM

• SAVE, SAVE, SAVE

• ENTERTAIN

79%

79% OF SMARTPHONE OWNERS USE IT TO READ EMAIL

(THAT’s more than use it to make phone calls)

Optimize for Mobile  

1. Less content 2. Easy to click 3. Stack content (no columns)

4. Remove or link to low priority content

TEST, TEST, TEST

@adamholdenbache

RECAP:  

•  HAVE A GOAL •  KNOW YOUR AUDIENCE •  Quality over quantity •  DRIVE TO CONVERSION ( Open -> click -> CONVERT) •  Optimize for mobile •  always Test

Adam Q. Holden-Bache CEO/Managing Director Mass Transmit adam@masstransmit.com @adamholdenbache