how to increase the value of your startup portfolio with lean innovation
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Fredi Schmidli
Zürich, 9. September 2015
How to increase the Value of your Startup Portfolio with Lean Innovation
109.09.15 www.pragmatic-solutions.ch
Fredi Schmidli
• Economist and BA• Management Teams in various functions• Entrepreneur• Business Angel and Board Member of www.startangels.ch• Partner of www.pragmatic-solutions.ch
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Goal: To improve the success rate
Source: Ash Maurya «Running Lean»
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• 66% of successful products/companies significantly change original business idea
• Develop product in half the time and at half the cost (GE)
• Reduce failure: “wrong” product and “premature” scaling
• "Using lean methods across a portfolio of start-ups will result in fewer failures than using traditional methods“.Steve Blank: https://hbr.org/2013/05/why-the-lean-start-up-changes-everything
09.09.15 www.pragmatic-solutions.ch
Traditional versus lean approach
Source: Ash Maurya: Running Lean
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Lean Innovation is …
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a company culture touching all aspects:Values, Leadership, Incentives, Empowerment, Organization, Accountability, …
not a collection of tools
A culture can not be copied easily !
09.09.15 www.pragmatic-solutions.ch
Lean Innovation Framework
ScaleProduct Market
fit
Problem Solution
fit
Customer Discovery
Customer Validation
Customer Creation
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Each assumption is validated via an experiment with Build-Measure-Learn feedback loop
Is problem worth solving, are people willing to pay, is business model profitable, repeatable and scalable
Assumption of plan A, …
09.09.15 www.pragmatic-solutions.ch
More Information• fredi@pragmatic-solutions.ch
• Lean Investor:http://de.slideshare.net/dmc500hats/angel-investing-101-41532531
• Lean Term Sheet (for Swiss Version please contact c.wenger@wengervieli.ch):
http://venturebeat.com/2014/05/18/why-investors-need-to-
practice-lean-startup-principles-too/
• Nächste Lean Innovation Trainings in Zürich:
• 1./2. Dezember, 2015http://pragmatic-solutions.ch/training.php?KP=20&TITLE=Lean%20Innovation%20Training
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