how to increase revenue with a simple facebook ads funnel? · facebook ads auction 2.campaign goals...

How to increase revenue with a simple Facebook Ads funnel?

You with Facebook

You with Facebook

I’ll tell you about:

1. Facebook ads auction

2. Campaign goals

3. Simple ad funnel

About me:• 10 years in business

• was freelancing for 5 years

• US Leadgen campaigns

• Worldwide campaigns for mobile games (4-figure profits per day)

• Consulting an E-com client with 500k€+ monthly ad spend

Let’s start:

1.Facebook ads auction

2. Campaign goals

3. Simple ad funnel

How Facebook Ads auction works?

Let’s move down the funnel:

1. Facebook ads auction

2.Campaign goals

3. Simple ad funnel

Be careful what you wish for

*Post engagement = 3-second video views + all post reactions + link clicks 7282 = 7140 (3-sec video views + (23 + 1 + 5 + 12 reactions) + 106 link clicks

*

and we finally got here:

1. Facebook ads auction

2. Campaign goals

3.Simple ad funnel

COLD / TOF

WARM / MOF

HOT / BOF

Funnel stage Goal Campaign objective Audiences

1 COLD EngagementVideo Views

Post engagementConversion

Broad audienceInterests

behavioursLookalikes

2 WARM AcquisitionConversion

TrafficReach

Video ViewsPage & post engagement

Website micro-conversions

3 HOT PurchaseConversion (+DPA)

TrafficReach

Ecom events: Product detail

ATC, Checkout, Payment info

Key pages, Top 25%

4 EXISTING CUSTOMERS

Further montisation

Conversion (+DPA)TrafficReach

Purchased in last x days

Case studyCOLD

WARM

HOT

COLD

WARM

COLD

WARM

HOT

Carpet bombing

Targeting: Cold TrafficAd: General

Targeting: 75%+ Video Views from Video 1 Ad: Offer or next funnel stage

Lookalike of video views from Video 1 & 2

Thank you