how to increase attendance at sdsu football games

TEAM #1

MKT. 470.1

DANIEL BOHANNONBRYAN KODISH

CRYSTAL COVENEYEVAN WONG

SHO UKAI

How To Increase Attendance At SDSU

Football Games

1. WHAT PERCENTAGE OF SDSU STUDENTS INVOLVED?

2. WHAT IS THE LEVEL OF INVOLVEMENT?

3. WHAT IS THE MOTIVATION FOR GOING AND NOT GOING?

4. WHAT WOULD IT TAKE FOR STUDENTS TO ATTEND?

Objectives

Expectations

Students will say they do not attend games because of how poor our football team's performance has been

Students will say they are not interested in sports, especially girls

Students will say we need a stadium on campus, in order to increase attendance

More male students will be interested in attending football games, than female students

THE SDSU FOOTBALL PROGRAM HAS BEEN ISSUE OF MANY DEBATES IN RECENT HISTORY.

AFTER NUMEROUS LOSING SEASON THERE IS STILL A STRONG FAN BASE AMONG THE

COMMUNITY AND ALUMNI.HOWEVER, STUDENT ATTENDANCE AT HOME

GAMES HAS BEEN EXTREMELY LOW FOR THE LAST FEW YEARS.

Background

Background cont.

Losing has not been a deterrent for the alumni and community so we wanted to know why students do not go to the game and what motivates students to attend

SURVEYED STUDENTS WHO WERE ON CAMPUS ATTENDING CLASS

TO SELECT PEOPLE TO SURVEY WE EACH PICKED A DAY THAT WORKED WITH OUR SCHEDULES WENT TO DIFFERENT

PARTS OF CAMPUS AND ASKED EVERY 10TH PERSON TO PARTICIPATE.

IF WE WERE TURNED DOWN WE ASKED THE NEXT PERSON.

Methodology

Methodology cont.

Split up the surveys so that each member of the group had to get 40 surveys completed while on campus.

After looking over first 200 surveys we needed to collect 17 more due to incomplete or incorrectly filled out surveys.

The sample was representative of the population of interest which was SDSU students.

Demographics Comparison

Gender

SDSU

42%

58%

MaleFemale

Sample

56%

44% MaleFemale

SDSU

4%

18%

5%

5%

8%47%

10% 3% African AmericanMexican AmericanOther HispanicAsianFilipinoWhiteOther not statedInternational

Sample

3%13%

2%

14%

3%

54%

4% 7% African AmericanMexican AmericanOther HispanicAsianFilipinoWhiteOther not statedInternational

Ethnicity

SDSU

0% 11%

16%

16%

16%

14%

8%

5%

14%17 or younger1819202122232425 or older

Sample

0%8%

17%

21%

20%

17%

11%2%

4%17 or younger1819202122232425 or older

Age

SDSU

12%

13%

21%39%

15%

FreshmanSophomoreJ uniorSeniorGrad

Sample

9%

24%

30%

36%

1%

FreshmanSophomoreJ uniorSeniorGrad

Class Level

Survey ResultsQuestions 1:

Are you involved on campus?

Question 3

Survey ResultsQuestion 4: favorite college teams

70%

12%

4%

3%

3% 8%

SDSUUCLAUSCStanfordNorth CarolinaOthers

Factor i n determi ni ng i f you Do attend game

19%

13%14%

7%

14%

10%3%

20%

Quality ofOpponentTeam Record

ConvinienceStart TimeGiveaway Items

If game istelevisionedStudenttailgate/ foodPregame/ Postgame EventOther

15%

11%

14%

25%

11%

14%

8% 2%

$10 cost to parkHoliday ConflictQuality of OpponentTeam RecordInconvinient Start TimeTransportationIf game is televisedOthers

Factors in determining if you DO NOT attend a game

KEY FINDINGS:

1. 46.5% INVOLVED; 53.5% NOT INVOLVED

2. Low Involvement (3-4 hours)

3. Quality of Record and Schedule

4. Recommendations

Executive Summary

Conclusions and Recommendations

Most Important Factors Attached to team/university Quality of football program

Involved on Campus versus Games expected to attend No 1 ½ games Yes 3 ½ games

Invo

Conclusions and Recommendations cont.

Favorite college sports team: SDSU = 65% of respondents who are interested in college sports

Factors in Attending Games Team record Quality of opponent

Conclusions and Recommendations cont.

How to increase attendance: Increase awareness/connection on campus Alcohol

Louie’s Tailgating

Word of Mouth Giveaways

Limitations of Research

Sample usedTimingGender Differences

Questions?