how to improve customer feedback & satisfaction surveys
Post on 18-Dec-2014
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DESCRIPTION
Could your survey be tuning customers out? It’s practically a given that every company will issue a customer satisfaction survey. But it’s not a given that every survey will improve customer satisfaction—or even uncover your gaps and opportunities. There’s a better way. In this presentation, you’ll see a few mistakes companies commonly make with their customer feedback programs. Then, you'll learn about the 6-step process we use to uncover accurate, actionable data for our clients.
TRANSCRIPT
COMPANY How are we doing? 12:49 PM
COMPANY How are we doing? 12:47 PM
COMPANY How are we doing? 12:46 PM
COMPANY How are we doing? 12:43 PM
COMPANY How are we doing? 12:40 PM
COMPANY How are we doing? 12:37 PM
COMPANY How are we doing? 12:34 PM
1 | Evaluation
2 | Customization
3 | Logic Wireframe
4 | Questions
5 | Analysis
6 | Presentation
Have you ever called our service
department?
If YES: service questions
If NO…
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•
•
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KNOW THE CUSTOMER EXPERIENCE. COMMAND THE CHANGES THAT MATTER.
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