how to identify social media influencers

How to Indentify Influencers

Marshall SponderWebMetricsGuru.com

SocialMediaAnalyticsBook.comFeb 28, 2011 London

Measuring Social Influence

• Not new, 1898 Gabriel Tarte L'opinion et la foule

Tarde believed conversations between people about things they read in the media can complete the full cycle of “news” as people read information, talk about it with others and sway or influence public opinion.

Conversations between people using Social Media can also be analyzed for Influence

Does Influence add up to a score?

Care of MetricsMan

Using Analytics to Find Influencers

• Klout• TRAACKR• MPACT• Ecairn• PeekYou• Social Media Monitoring Platforms • TweepSearch / FollowerWonk• PushKart• Hybrid approaches

Klout – who is the most influential web analyst?

Traackr – who is the most influential PR individual?

mPACT – who is the most influential writer about Google?

Use Ecairn – find influentials

Use PeekYou to find Influencers

Radian6, Sysomos, Alterian SM2 also measure influence

TweepSearch/FollowerWonk

PushKart measures how influential followers of an individual are

Hybrid approaches to Influence Detection

For More Information• Marshall Sponder• WebMetricsGuru.com / SocialMediaAnalytics

book.com• @webmetricsguru, @smanalyticsbook• Now.seo@gmail.com