how to have a killer ecommerce web site?

Ali Tavanayan ali@TEIWebSolutions.com TEI Web Solutions

13th May 2015

Attention

Desire

Interest

Action

Satisfaction

Hosted platforms Cloud Hosting

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Open Source Mobile Friendly vs. Mobile Responsive

Ali Tavanayan, Director of TEI Web Solutions Senior Web Development Project Manager B.Sc Software Engineering M.Sc E-Commerce (UK) PMI, PMP, MCSE, A+ Running Tavanayan Enterprises Inc. since 2002 POS software & Integration specialist

Speaker in

Vancouver Tech Festival (Microsoft) Web Not War (Microsoft) Dev Cam (Microsoft) Marketing Mastery Summit Capilano University Vancouver Business Network Multi Multicultural society S.C.U.C.S.S

Over 90 web development projects & 100s of web maintenance clients within last 8 years.

Founder of : Vancouver Joomla User Group Vancouver Magento User Group Vancouver Moodle User Group Vancouver Symfony User Group

“I can now reveal the super secret project I alluded to during our conversation, the Best Buy Canada Multi-Channel Marketplace.”

Josh Johnston

Best Buy Canada Website Manager

13 May 2015

Clarity Clarity Clarity

In-purpose Design Navigation

Yummy Tummy

Who are the target market Lead generator page (landing pages) What benefits they will receive Success stories Product features Testimonials

1. Call to actions

80-20 rules Primary target audience Secondary target audience Other audience

Gender, Age, Education, Wealth, Avg. Basket Size, Avg. Price

1. Call to actions 2. Bad / low quality photos

Lighting Resolution (Quality) Scaling Directions Materials & Details Consistency Size: image, and file performance

http://www.istockphoto.com/ http://www.fotolia.com/ https://www.dollarphotoclub.com/

1. Call to actions 2. Bad / low quality photos 3. Ease of use

Minimum of 7 ways to find the information: 1. Navigation 2. Search 3. By Brand 4. By type / style 5. Best sellers 6. Special offers 7. New products 8. Breadcrumb

Why we are here? Where we can go from here? Accessibility to other relevant pages ‘Contact us’ links Search results Not to wide / deep (max 5~7 items) Global vs. Local navigation Wording

1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics

Average visit per day: 60 (22K year)

Average request for free sample per week: 35 Average product price: $30 Number of products: 2 x 2 + 8 = 12 Average basket size: $55 Average margin: 45% Customer value per year: $400 Conversion rate from samples: 30%

Current potential: 21,000 v/y x $400 x 0.01% = $84,000.00 With 75 visits per day

No e-commerce, No CRM, No marketing

What if we increase the traffic to 300 day? SEO, Social media, Animation, PPC, Blog, White

paper, Informational videos, etc.

Potential is $336,000.00 45% margin $151,200.00

1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof

Traffic is the asset Google rank / SEO Proof in number of visitors Proof in number of members Social followers Ratings and reviews Expert mentions Testimonials Likes

1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof 6. Marketing

Upsell related products Recommended products News letters Promotions Special offers Packages Gift cards

White pages SEO PPC Facebook ad Social media A/B testing

1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof 6. Marketing 7. Updates

Site speed Site updates Too many slides Target audience New contents Update products Free Shipping & Returns User experience (UX) Product details

1. Call to actions 2. Bad / low quality photos 3. Ease of use 4. Analytics 5. Social proof 6. Marketing 7. Updates 8. Standards

Category listing Product listing Product details view Terms and conditions Search results Credibility logos (BBB, PayPal, SSL,etc.) Balance

Register vs. unregister # slides Logo size

Registration forms length Pools Popups Quick Checkout full contact details look trustful Keep a blog which is informative Live chat Pricing strategy

Labour costs Duplicate effort Human mistakes Delays on synchronization

Products Orders Customers

CRM Accounting APIs

Custom fields Loyalty system Gift Cards

Service providers Vendors Alliances

Under pricing vs. Over pricing Cost-base vs. value-base Cost + value base Set prince

Monitor Feedback Competition

Raise vs. reduce pricing

Rule #1 : Clarity

Rule #2 : Clarity

Rule #3 : Clarity

Be clear about the desired action of every and each of pages

Keep the design and content clear and simple.

Have a simple navigation system

admin@TEIWebSolutions.com

Ali Tavanayan www.TEIWebSolutions.com 604.506.6108 / 604.424.4024 Ali@TEIWebSolutions.com @TEIWeb

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