how to grow your ebusiness and build an online community

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

Don't lettechnologybe the focus

www.stay-sane.com

eBusinessis still

Businesswww.stay-sane.com

Businessis about

Relationshipswww.stay-sane.com

Companiesdon't sell to

companieswww.stay-sane.com

Peoplesell to

peoplewww.stay-sane.com

Websitesshould not be

wallswww.stay-sane.com

www.stay-sane.com

www.stay-sane.com

web 1.0 was about

publishing

www.stay-sane.com

web 2.0 is about

participation

www.stay-sane.com

Whoare you

talking to?www.stay-sane.com

 Personalise the market:

demographicprofiles

www.stay-sane.com

Name: Jonathan OxerAge: 36Status: marriedChildren: 2 under 10Income: $50kOccupation: programmerHobbies: hardware hacking, cycling,writing, looking stupid in front of large groups of peoplewww.stay-sane.com

Beyond demographics:

psychographics

www.stay-sane.com

Beyond psychographics:

behaviour analysis

www.stay-sane.com

Spiral Marketing

www.stay-sane.com

Different media,different strengths

www.stay-sane.com

Start wideDraw closer

www.stay-sane.com

Market 2.0

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

Dynamic Websites

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

User­Contributed Content

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

Blogs

www.stay-sane.com

www.stay-sane.com

syndicationand

aggregationwww.stay-sane.com

Online Forums

www.stay-sane.com

What works:

Provide acause / focus

www.stay-sane.com

What works:

Low barrierto entry

www.stay-sane.com

What works:

Make peoplefeel safe

www.stay-sane.com

What works:

Push hard forcritical mass

www.stay-sane.com

What works:

Give kudos /recognition

www.stay-sane.com

What works:

Cater to allskill levels

www.stay-sane.com

Reachability

www.stay-sane.com

www.stay-sane.com

Live Customer Service

www.stay-sane.com

www.stay-sane.com

www.stay-sane.com

The web 2.0 motto?

www.stay-sane.com

web 2.0:

behuman!        

www.stay-sane.com

Thanks for listening!More information:www.stay-sane.com

Feedback?www.stay-sane.com/survey

These slides:jon.oxer.com.au/talks

My blog:jon.oxer.com.au

Second Edition available now...More information:www.stay-sane.com

Feedback?www.stay-sane.com/survey

These slides:jon.oxer.com.au/talks

My blog:jon.oxer.com.au

Getting StartedStage 1: Strategic PlanningStage 2: Design and EngineeringStage 3: ProductionStage 4: Launch and PromotionPost Launch: Running The Site

www.stay-sane.com