how to grow your brand on linked in (2)
Post on 17-Jan-2017
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The objective for the next 2 hours
To improve your profile by providing you with some easy to action steps that will enhance
your brand, raise your visibility and create more leads
and opportunities
The Workshop ApproachYou
Profile & Brand
Building Connections
Improving your Content
Measure
Introductions
Please answer the following in no more than 60 Seconds
Your Name:Name of your business:Reason for attendingTell us about your business
TRUST
Why do you want to do it?
Build your Brand
Find Customers
Research Suppliers
Big question
Are your customers on LinkedIn?
Take 10 Mins and Answer the following
• What do you want to get from being on LinkedIn?
• What is your No1 priority in your business?
• If I find you on LinkedIn what action do you want me to take?
Step 1
YOUYour Profile and Brand
Statistic 1
There are 450 Million Users of LinkedIn
How will YOU standout?
www.expandedramblings.com
It’s how you make
the visitor
feel that matters
Make Your LinkedIn Page Standout
Take 10 Mins and Answer the following
1. What problem are you solving for your customer?
2. Articulate the solution to this problem in one sentence
3. Look at the sentence – what ‘Keywords’ would your customers’ use to search for you
Your ProfileNow Some Simple Changes
www.hubspot.com
Your Title• Keyword Rich• Resonates with your mission
• Be catchy and socially savvy
TacticSearch your
industry as you would a client.
Whose profiles come out top?
Look at their summary – anything you can learn?
Your ProfileNow Some Simple Changes
Create a Vanity URL• Professional• Shareable• Presentable
Statistic 2
Adding a profile pic can increase the chances of being viewed by 14x
How will YOU standout?
www.expandedramblings.com
ToolIt pays to get a professional photo headshot or if you want
to use an avatar – go towww.fiverr.com
Your ProfileNow Some Simple Changes
Add a background photo
• Relevant to your brand
• Be professional
www.hubspot.com
Tool
www.canva.com
It’s free – no LinkedIn banner template but will except freeform measures.
Optimum Banner size – 1400 x 425 Pixels and under 8MB in
size
Your ProfileNow Some Simple Changes
Optimise your Contact • Personalise tags• Include other social• Contact details
www.hubspot.com
Statistic 3
13% of LinkedIn Users are not on Facebook
59% of LinkedIn Users do not visit Twitter
83% of LinkedIn users are not on Pinterest
How will YOU standout?
www.expandedramblings.comWebsite
LI
FB
TwBlog
Your ProfileNow Some
Simple Changes
SEO your profile• Key terms that you want to be found for
• SEO headline and summary
www.hubspot.com
Statistic 4
The average time spent on LinkedIn by users is 17 Minutes
per month
How will YOU standout?
www.expandedramblings.com
Your ProfileNow Some
Simple Changes
Evidence what you do and what you have done
• Builds credibility• Rich Content warehouse
www.hubspot.com
Statistic 5
19.7 million presentations loaded
on LinkedIn via Slideshare
How will YOU standout?
www.expandedramblings.com 19.7 million – it’s really small
“The Quiet Giant of Content Marketing,” Kissmetics
TacticTurn Blogs into Presentations
• Create a Slideshare account
• Upload slides onto your LinkedIn profile
Statistic 6
Members who include skills get about 13x more profile views
How will YOU standout?
www.expandedramblings.com
Number of LinkedIn endorsements – 1 billion
Do they matter? Yes• Searchable• Valuable
• Make sure your settings say YES to endorsements
Your ProfileNow Some
Simple Changes
ADD SKILLS• Builds credibility• 50 Skills• Relate them to what you want to be known for
www.hubspot.com
TacticEndorsements are digital
hugs. Give them out as rewards.
Say thanks to those who give them. Move from a cold to warm
lead
Your ProfileNow Some
Simple Changes
RECOMMENDATIONS• Builds relationships• Build trust• Keep them brief• Specific and relevant
www.hubspot.com
TacticRecommendations• Ask for them• Give them• Check out your
connection’s recommendations
Build relationships and develops trustRecommendations trump endorsementsRecommend only those you can
Your ProfileNow Some
Simple Changes
Groups • Builds credibility• Builds contacts• Builds you as a ‘Thought Leader’
www.hubspot.com
Statistic 7
Your profile is likely to be viewed 5x more if you an active member of a
group
How will YOU standout?
www.expandedramblings.com
TacticGROUPS
You can join 100 of them.
• Choose wisely• Share• Comment• Engage• Connect• Endorse• CREATE YOUR OWN
Your ProfileNow Some
Simple Changes
Education and Academics
• Builds credibility• Builds contacts• Reconnects you with former Alumni
www.hubspot.com
Statistic 7
Members who show education on their
profile are 10x more likely to have their
profile viewed.
How will YOU standout?
www.expandedramblings.com
Tactic
EDUCATIONConnect to you Alumni and School Network
Rekindle connections
Your ProfileNow Some
Simple Changes
Measure and Monitor• Grows your network• Motivates you to be active
• Tells you what is working
www.hubspot.com
Take 5 Mins and Answer the following
• What action(s) will you do to improve your profile?
• How will you change your profile to make it more relevant to your brand?
Building Connections
Step 2
Statistic 8
Only 1/3rd of LinkedIn users visit their
site every day – 1/3rd every week
How will YOU Grow your network?
www.expandedramblings.com
TacticACTIVITY
• Update your status 3x a day – use a mix of scheduled and visited activity
• Share and comment on the updates of your first second degree connections
• Connect to at least one new person per day.
• Group participation at least once a day
Get Noticed Fast
Statistic 9
There are 19 million users of LinkedIn in
the UK
How will YOU Grow your network?
http://www.rosemcgrory.co.uk/
How Many do you know already?
Connect to everyone who you already know
Email Signature – Include your LinkedIn URL and invite
to connect
TacticGo to ‘Grow My
Network’Link your email
contacts to LinkedIn and send out
connection invites
TacticSearch Functions
• Set out who you want to find
• Narrow the list• Look at their
groups• Look at their
activity• Comment• Message• Make contact and
meet
Tactic
Leverage @mentions in your comments
• Drive connections to other platforms
• Brings comments to the attention of others
Statistic 10
80% of all B2B leads from social media
come through LinkedIn
How will YOU Grow your network?
www.quicksprout.com
You stand a better chance to be noticed if you are active
TacticGO TO YOUR ‘LINKEDIN
HOME PAGE’
… Look at Recent updates
Comment, Like and Share
Get Noticed Fast
TacticBuild Connections
Constantly
• Target connections• Who do I know and who
do they know• Follow up on all
meetings• Ask to be introduced
ToolsUse a scheduler
• Hootsuite• Buffer• IFTTT• SocialOomph• SocialFlow• SproutSocial• CrowdBooster• ArgyleSocial• DashBursthttps://blog.dashburst.com/best-social-media-management-tools/
Got something to share? Make sure you do so when
your audience is most aware
TacticReciprocate and
Endorse
Find someone you want to connect to?Go to their profile – look at what they
are saying and endorse them for a
skill.
TacticBuild Connections
Constantly
• Target connections• Who do I know and who
do they know• Follow up on all
meetings• Ask to be introduced
Take 5 Mins and Answer the following
How are you going to grow your network?
• Describe a person who you might want to find and connect to
• Write down three steps to making that connection happen
• Complete the following: The goal of growing my networks is…
Improving your Content
Step 3
Drive Sales
Tools
Content Curation
So many tools – one aim:
Source valuable, meaningful content that resonates with your audience
TacticLike / Comment /
Share
Make a commitment to visit your home page and react to other people’s
posts
Statistic 11
Posting 20 times a month on LinkedIn and you reach 60% of your
contacts
How will YOU Grow your network?
You stand a better chance to be noticed if you are active
www.expandedramblings.com
TacticBlog
• Answer your audiences problems
• Give your blog a purpose and clear message
• Keep a record of bad Blogs – do it better
• Have a diary / schedule
• Share the work
Take 10 Minutes
• Name three topics that you assume your audience will engage with
• How will you test those assumptions?
• I will use my content to….
Measure
Step 4
Tactic
Measure what?• Growth in connections• Engagement with posts• Referral traffic from
LinkedIn to website and vice versa
• Successful conversions that lead to coffee
ROIThe effort you put in vs. the
gains you makeYour LinkedIn ROI Calculator
Monthly New Client Calculator (Fill this out first):On average, I will reach out to this many prospects per day: 3Days pr year Active on LinkedIn 100Total Number of Prospects Reached Over 12 Months: 300Estimated % of Prospects Who Agree to Speak or Meet 45%Average Monthly Calls/Meetings with Prospects 11% of Prospects* you meet who are interested in a next step/proposal? 40%Absolute number per month who are interested 4What % of "interested prospects" become clients of yours? 30%Monthly New Clients 1
* Remember, these are prospects you've identified based on your criteria for YOUR IDEAL CLIENT.
Financial ROI Calculator (Fill this out second):On average, how many minutes per day will be devoted to LinkedIn activity? 120What is the hourly rate to sub-contract this work? £25.00note: If you are the one doing the work, then plug in your hourly rate.Annual New Clients: 12Average Annual Revenue from 1 Client: £1,500
Total Revenue Generated: £18,000Investment: £5,000Gross Profit £13,000Annual ROI: 260%
Any Questions?
Surveys will be sent to everyone asking for Feedback. Please completer asap!
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