how to grow your biz… when you’re broke by amy applebaum

How To Grow Your Biz…When You’re Broke

by Amy Applebaum

Introduction Welcome to…  You can achieve success without spending lots of money  5K? 50K? Must take specific actions

Define - Release Your Inner Millionaire/Millionairess

Acknowledgement

Thank you

Importance of today’s topic  Your commitment to your success

My Goal

Your Success

Today – Share everything I can

Later – Share how I can support you

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Plan to take action

BREAK-OUT #1“WHO’S IN THE ROOM” Audience Questions:

• How many aspiring entrepreneurs?• How many new biz owners – year or less?• How many 1+ years and still struggling?• How many service-based biz owners? Types?• How many product-based biz owners? Types?• Biggest challenges?

BREAK-OUT #2“GET TO KNOW YOU” Group Exercise:• Form groups of 10 • 20 seconds each

Name Company Name Type of Business Biggest Business Challenge

Money & Success Money doesn’t create success

• Vending company example People become successful without money everyday

• Donald Trump bankruptcy Rich people fail at business everyday

• Vision • Belief System • Branding • Strategy/Plan • Follow-Through• Team

Success determined by:

TEAM!!

Must Adopt This Critical Belief:

YOU + BUSINESS = RELATIONSHIP

• Partners, married… sleeping together• Requirements for healthy relationship:

Love Commitment Rules Follow-through Communication Support

• Sooo… What does your partner need?

BREAK-OUT #3“PARTNER NEEDS?” Group Exercise

• Pick a partner; 2 minutes each• What does your “partner” (biz) need right now?• I would be successful if_________ (FILL IN BLANK).• How would that make a difference in your relationship w/biz?

Share:• 1 Volunteer

Creating Your All-Star Team!

1) Your Community

• Definition

• Do a great job = Success stories & testimonials

• Assignment: Increase size of community Collect testimonials

Creating Your All-Star Team!

2) Accountability Partner

• What is it?

• Criteria

• Assignment: Find immediately Schedule weekly talk-time

(continued)

Creating Your All-Star Team!

3) Visionary Team:

• Definition:

• Assignment: Create it!

• Networking opportunity in this room!

(continued)

Creating Your All-Star Team!

4) Board of Mentors:

• Definition:

• Criteria:

• Volunteer

• Believe in you

• More successful

• Variety

• Assignment: Build a “Board of Mentors”

(continued)

Creating Your All-Star Team!

5) Interns:

• Description: Students hungry to learn

• Assignment: Hire a couple

(continued)

Creating Your All-Star Team!

6) Commission Sales Associates

• Description:

• Best reps work on commission

• Assignment: Write Job Description Determine Sales Goals Create Compensation Plan Start Interviewing

(continued)

Creating Your All-Star Team!

7) Trade Relationships:

• Description

• Note: get agreements in writing

• Assignment: Determine what you need Determine what you can offer Find the team

(continued)

Creating Your All-Star Team!

8) Strategic Partnerships:

• Referral partners

• Company partners (shared equity)

• Joint venture partners Join forces w/ a company that has an expertise that you

need & vice versa Form a partnership & profit from the company formed.

• Affiliate partner: They market/sell your products/services for a fee.

• Assignment: Form Strategic Partnerships!

(continued)

BREAK-OUT #4Teammate Brainstorm Exercise Individual Exercise

• Spend 1 minute writing names of potential teammates

Share• Any epiphanies?

Group Exercise• Share with someone (potential team & epiphanies)

CONCLUSION Assignment

• Create your all-star team…now!

Contact info (next…)

Questions?

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