how to get yourself noticed and make progress in pr

Managing Impressions, Managing Management:

How to get yourself noticed and make progress in PR

In association with

@edelside

RECRUITMENT FACT

VS

recruitment

fantasy

fairies live in a fantasy world

PR PROFESSIONALS CAN’T AFFORD TO

LET’S SEPARATE

RECRUITMENT

FACT

from

recruitment

fantasy

in the world of PR no

ethnic minority groups are

underrepresented and we

all eat cake on Fridays....

recruitment

fantasy

RECRUITMENT

FACT7.9%

ethnic minorities

RECRUITMENT

FACT(.......the cake thing might be true)

recruitment

fantasy

PEOPLE HIRE

PEOPLE JUST LIKE THEM

RECRUITMENT FACT

TO GET HIRED YOU HAVE TO

REDUCE THE RISK

RECRUITMENT FACT

recruitment fantasy

some day my job will come

HOW

TO

GET

HIRED

RECRUITMENT

FACT

33applications = 1 interview

recruitment

fantasy

My extensive PR

knowledge and

experience is all anyone

cares about

IT’S NOT WHATYOU KNOW, BUT WHO YOU KNOW

RECRUITMENT FACT

recruitment fantasy

spelling doesn’t matter

POOR ENGLISH IS THE NUMBER 1 REASONAPPLICATIONS ARE REJECTED

RECRUITMENT FACT

recruitment fantasy

if I don’t

show, no

one will

know

HOW

TO

GET

HIRED

RECRUITMENT

FACTEVERY TIME YOU FAIL TO TURN UP TO AN INTERVIEW, A KITTEN DIES

recruitment fantasy

as long as I

get there, it

doesn’t

matter if

I’m a wee

bit late

YOUR TIME IS NOT MORE IMPORTANT THAN THE RECRUITER’S

RECRUITMENT FACT

recruitment fantasy

my unusual

style proves I’m

really creative,

and an

individual

PEOPLE WHO DON’T DRESS APPROPRIATELY, DON’T GET THE JOB

RECRUITMENT FACT

recruitment fantasy

as long as I have

the right

experience that’s

all that matters

CULTURAL FIT IS JUST AS IMPORTANT

RECRUITMENT FACT

don’t let

fairies fool

you

STICK TO THE

FACTS

SARAH STIMSON

http://www.stimsonsarah.com

@GoooRooo

sarah@taylorbennettfoundation.org

Jorgen SundbergIgnite PREdelman London7 September 2011

“Your Personal Brand Is

What People Say About

You When You’re Not In

the Room.”

Why Personal Branding?

• Information

• The ‘new’ economy

• Ownership

• Differentiation

3 Steps to Personal Branding

• Uncover

• Develop

• Communicate

Uncover: Value Creation

• What value do you provide?

• How does it help people?

Uncover: Target Audience

• Whom do provide value for?

• Demographics, location, economic status

Uncover: Your Unique Selling Points

• What makes you stand out?

• Your Passions

• Key Attributes

Introspection - Authentic

Develop: Personal Brand Statement

• Value proposition

• Target audience

• Unique Selling Point(s)

“If you don’t have the headline,

you don’t have the story”

Example Personal Brand Statements

“I help companies make the most of talent. I marry the sublime with the systematic — allowing for change with a focus on implementation.” – Business Consultant

“I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits.” - Consultant

“Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams.” – Financial Consultant

“Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance.”

– Consultant

“I help thought leaders write great books in just 90 days. 300 satisfied clients so far...” – Trainer

“I love collaborating with forward-focused corporate leaders who know where they’re going.” –Executive Coach

Communicate: Social Media

Personal Branding System

Microblogging

Sharing content

Driving traffic

Socialising

Community

Building

Driving traffic

Thought Leadership

Driving traffic

Networking

Community Building

Showcase videos

Driving traffic

Your web site /

blog

Thought

Leadership

Driving traffic

Showcase

pictures

Driving traffic

Thought

Leadership

Driving traffic

Events

• Local

• Real people

• Best place for networking

• Find or found

Strategy for Social Media

• Purpose

• Target audience

• Content creation & curation

• Give to gain

• Sell in moderation

The Way Forward

• Authentic?

• Consistent

• Giver’s gain

• Strategy/tactics

• Not a sprint…

“Be Yourself –everyone else is already taken”

JORGEN SUNDBERG@jorgensundberg

Managing Impressions, Managing Management:

How to get yourself noticed and make progress in PR

In association with

@edelside