how to get record attendance at your next event! ron rosenberg @ronrosenberg

How to Get Record Attendance at Your Next Event!

Ron Rosenberg@RonRosenberg

Real-Life Examples

Marketing Strategy #1:

It’s Not About You – It’s About THEM

Why Do People Attend Events?

Find Solutions to Pressing Problems Uncover New Opportunities Make Sure Their Competition Doesn’t Win Get Away from the Office Get a Break from Everyday Stress

Blue Marker – Yellow Marker

Highlight in BLUE If It’s About… You Your Organization The Event The Location The Speakers The Networking Opportunities

Blue Marker – Yellow Marker

Highlight in YELLOW If It’s About… The Attendees Their Business How It’s Going to Help Them Make Money Keeping Them Out of Jail The Experience of the Location

Blue Marker – Yellow Marker

Bottom Line:

If You Turn BLUE to YELLOW

Then YELLOW Turns to…

$$$ GREEN $$$

Realtor Association of West/South Suburban Chicago

Education Workshop Relevant Topic, Qualified Speaker Focused on Speaker Credentials Total Registrations: 13 Shifted from Features to Benefits

Results: Total Registrations: 201 1,446% Increase in Attendance $18,492 in Revenue

Regina JordanDirector of Education

Marketing Strategy #2:

Get Inside Their Heads

12 Components of an Compelling Message

1. Specific Purpose

2. Killer Headline

3. Clear Statement of Value

4. Compelling Story

5. Irresistible Offer

6. Overcoming Objections

7. Testimonials

8. Better Than Risk-Free Guarantee

9. Definite & Urgent Call to Action

10. Multiple Ways to Respond

11. Bonuses

12. A "P.S." Restating The Offer

Special Bonus:

Free Marketing Webinar!

How to Create Outrageously Effective Marketing Materials

Special Bonus Strategy:

A Session Description Is aStand-Alone Marketing Piece

Will This Get People to Register?

“Learn how exciting new technologies are evolving to move the industry away from manually processing account media requests and chain of title information to on-demand technologies that allow organizations to retrieve critical media and chain of title history in real-time”

…Or How About This?

“Individuals and organizations can be so immersed in day-to-day operations that it can be difficult to step back and see how the work is affecting an organization’s performance and overall strategic direction. Performance dashboards allow you to clearly see what work is crucial, set priorities and understand the vitality of your organizational systems”

Try This One On for Size…

This year, Ron Rosenberg is presenting a brand-new program where you’ll discover:

A membership guarantee that will deliver over $7.2 MILLION in dues

How participating in a “conspiracy” led to record conference attendance

One simple change that generated a 1,446% increase in conference registrations

A basic niche-marketing strategy that increased membership by over 20%

Easy-to-follow copy strategies that increased event revenues by over 94%

I Can’t Attend Because…

“It’s too far to travel”

“It costs too much to register”

“The entire office will go into the dumpster if I’m not there to watch everything”

“It’s just going to be a bunch of vendors delivering thinly-veiled sales pitches”

Actual Program Testimonials:

“Good speakers, very entertaining and motivational.”

“I had a great time and found the workshops to be informative and helpful”

“Expo was great. I had ample opportunity to meet vendors and learn about new solutions”

A Good Testimonial Includes:

Compelling Copy Full Name Job Title Company Location Photo

A Good Testimonial…“Ron Rosenberg’s recent presentation for the members of my Triangle Internet Marketing Mastermind group was so jam-packed with red hot ideas that I thought the bulb on the projector was going to explode from displaying so many powerful concepts in such a short period of time!

If you’ve never heard Ron speak,  then you are truly missing out on one of the most engaging and enlightening presentations about the keys to effortlessly writing successful copy. His techniques make it so simple a 12 year old could do it.

The entire audience (of veteran internet marketers nonetheless) was furiously taking notes and sitting on the edge of their seats for nearly 2 hours. I actually had to go to the bathroom so bad I almost burst because I couldn’t miss a second!

They amount of praise and thanks I received from my members afterwards was overwhelming. Not to mention the amazingly immediate increase in my sales after implementing just one of Ron’s tips.Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.”

Thanks for everything!Teddy Garcia

PresidentCybermedia Marketing Inc.

www.cybermediamarekting.com

A Good Testimonial…

“Ron Rosenberg’s recent presentation for the members of my Triangle Internet Marketing Mastermind group was so jam-packed with red hot ideas that I thought the bulb on the projector was going to explode from displaying so many powerful concepts in such a short period of time!”

A Good Testimonial…

“Ron Rosenberg’s recent presentation for the members of my Triangle Internet Marketing Mastermind group was so jam-packed with red hot ideas that I thought the bulb on the projector was going to explode from displaying so many powerful concepts in such a short period of time!”

A Good Testimonial…

“If you’ve never heard Ron speak,  then you are truly missing out on one of the most engaging and enlightening presentations about the keys to effortlessly writing successful copy. His techniques make it so simple a 12 year old could do it.”

A Good Testimonial…

“If you’ve never heard Ron speak,  then you are truly missing out on one of the most engaging and enlightening presentations about the keys to effortlessly writing successful copy. His techniques make it so simple a 12 year old could do it.”

A Good Testimonial…

“The entire audience (of veteran internet marketers nonetheless) was furiously taking notes and sitting on the edge of their seats for nearly 2 hours. I actually had to go to the bathroom so bad I almost burst because I couldn’t miss a second!”

A Good Testimonial…

“The entire audience (of veteran internet marketers nonetheless) was furiously taking notes and sitting on the edge of their seats for nearly 2 hours. I actually had to go to the bathroom so bad I almost burst because I couldn’t miss a second!”

A Good Testimonial…

They amount of praise and thanks I received from my members afterwards was overwhelming. Not to mention the amazingly immediate increase in my sales after implementing just one of Ron’s tips.”

A Good Testimonial…

They amount of praise and thanks I received from my members afterwards was overwhelming. Not to mention the amazingly immediate increase in my sales after implementing just one of Ron’s tips.”

A Good Testimonial…

“Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.”

Teddy GarciaPresident

Cybermedia Marketing Inc.www.cybermediamarekting.com

A Good Testimonial…

“Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.”

Teddy GarciaPresident

Cybermedia Marketing Inc.www.cybermediamarekting.com

A Good Testimonial…

“Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.”

Teddy GarciaPresident

Cybermedia Marketing Inc.www.cybermediamarketing.com

How to Get Great Testimonials

Write Them Yourself! Change Your “Session Evaluation Form” Follow-Up Online Survey After 4-6 Weeks

XYZ Annual Conference

XYZ Annual Conference

Paving the Way to New Cutting-Edge,Value-Added, Best-in-Class,

Leading Edge Paradigms

Ritz-Carlton San Francisco

October 17-20, 2008

Marketing Strategy #3:

Hey, This Event Is Just for ME!

The Problem with Niche Marketing Is…

It Costs a Fortune!!!

Self Storage Association

Annual Conference Niche Marketing Limited Budget Full-Day Consulting

Results: “Secret Weapon”

Mike ScanlonPresident & CEO

Case Study: Self Storage AssociationPossible Member Classifications & Needs:

Large Corporations Regional Companies 2-5 Facilities Mom & Pop

Economies of Scale

Dominating Locally

Growth & Expansion

Fighting the “Big Boys”

Cover Letter Copy

This year’s SSA International Convention and Exposition is designed specifically for the small operator.

Take a look at Sessions M-105, T-214, and W-312, and you’ll see exactly what we mean…

Marketing Strategy #4:

Make Them Earn Their Pay!

Special Incentives

Provided by the Speakers: One-on-One Consulting Sessions Special “Closed-Door” Lunch Sessions Copies of Speakers Books & Products

Register for the XYZ annual conference by September 10 at 5:01 pm EST and you’ll be registered for one of three “Marketing Makeovers” by keynote speaker, Ron Rosenberg…

If You Haven’t Made Up Your Mind Yet…

Special “Preview Teleseminar” with Speakers Gets Members Off the Fence Builds Excitement and Reduces Buyers Remorse Helps Speakers Promote Breakout Session

Join us on October 22, at 1:30 pm for a special Preview Teleseminar where you’ll hear how five of our conference speakers will help you increase membership and retention, get record attendance at your events, and find new sources of non-dues revenue!

Use Their Skills to Help the Association!

Develop High-Level Marketing Strategies Review and Transform Marketing Materials Teach Exhibitors How to Get Better Results

Develop & Review Graphics Assist with PR Efforts Train Speakers on Presentation Skills

Marketing Strategy #5:

The Early Bird Catches the Worm

3 Techniques for Early Registration!

Technique #1: Ethical Bribes

Incentives Can Be Provided By: Speakers Sponsors Vendors

Secret Bonus: Make Them Meaningful!

Technique #2: Without a Deadline You Have No Offer!

AENC Conference Results

5.6% of Membership Registered Registered 90 Days Out vs. 3 Weeks 53% Ahead of Previous Year 33 Days Out Record Attendance At the Event!

Technique #3: The Best Time to Register for Next Years Event Is:

At This Year’s Event

Sample Copy to Be Read:

Are you enjoying this year’s conference? Well, as good as it is, we’re already working on next year’s event – and it’s going to be even better!

And if you’re ready to get on board, we have a VERY special offer for you: 35% off!!!

Just complete the forms being passed out – but remember, this offer is only good until (last day of conference)…

Marketing Strategy #6:

No Wild Goose Chases!

The Purpose of AnyPre-Conference Marketing Is:

Get Them to Register!

Never, Never, NEVERSend Them to…

Your Home Page

The Key to Locking in Conference Registrations On the Spot Is To Use:

A Landing Page

Marketing Strategy #7:

I Gha-Rawn-Tee It!

Carolinas Independent Automobile Dealers Association

“One of the things that Ron is a big advocate of is the notion of a money-back guarantee,” he commented. “The way to make whatever product or service an association has to offer more powerful is to include a money-back guarantee with no strings attached.

“We use that, for example, when we do dealer education seminars, which is really our sweet spot,” he continued. “We offer the money-back guarantee to everyone, but if I can tell that someone is not particularly enthused about being there, I will walk in front of that individual so he or she knows I’m delivering that message right to them. I simply tell them, ‘If at the end of this seminar you feel as though you didn’t learn anything useful or you didn’t learn anything that you didn’t know before you came in here, I’ll give you every copper penny back.’

I find that to be extremely powerful. After many, many years of doing this, I have yet to have anyone ask for their money back.”

Association Conventions and EventsJune/July 2008 Issue

Jim EdwardsExecutive Director

Michigan Minority Business Development Council

Double Your Money Back 1 Refund Requested 203 New Members 32 Based on Guarantee

Net Gain: 30 New Members

x $12,000/year = $360,000

x 20 years - $7.2 Million

Louis GreenPresident/CEO

Case Study:

Florida Regional MinorityBusiness Council

No Marketing Benefit Wasted Space

Company Logo as Headline

Name of Event

Name of Program

Logistical Details

Good Benefit-Rich Copy

Too Much Room for Sponsors

WAY Too Much Bio Information

More Good Copy

“Fluff” Copy

Required Sponsor Information

FRMBC Results

56% Increase Over Previous Event Record 94% Increase in Revenue

Bonus Marketing Strategy:

Take Action!

Take Action!

Complete Your Blue Form Attend the Special “Campfire Session”

Take Action!Be Sure to Attend:

Double Your Memoryin 45 Minutes!

This Afternoon4:30 - 5:15 pm

Chinese Proverb:

A hungry man can sit on his front porch for a long time waiting for a roast duck to fly into his mouth.

What Do You Want to Accomplish in theNext 30-90 Days?

Please rate this session now on the WEC15 smart mobile application

(iPhone/BlackBerry)

An email survey will be sent to all attendees after the conference.

For more information please visit the Registration Desk

info@qualitytalk.com@RonRosenberg

THANK YOU.