how to get free traffic from search engines

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© 2010 Highly Relevant Inc.

How To Get Free Traffic From Search Engines

By Rex Freiberger

• Why SEO Is The Answer• SEO for e-Commerce• SEO for Bloggers• Some Secrets (Holiday Gifts)

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© 2010 Highly Relevant Inc.

• Founder, Highly Relevant, a tech startup in Los Angeles• For the past 5 years, I’ve helped hundreds of people and

companies drive traffic & make money online

I am not:

-A technical programmer

I am:

-Very knowledgeable about digital marketing and how

it can help businesses and professionals

-Nice guy who doesn’t mind questions during the

presentation

About Me

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Traffic = Money

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Traffic = Power

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Nothing Happens Online Without

Traffic

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Traffic From Search Engines Is The

Answer

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New data now shows 4,000 searches a second!

10,000 searches per second

Search Drives the Best Traffic(even more than social media)

Best = highest converting + free

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What is SEO?

SEO is NOT Spam

SEO is NOT Difficult

SEO is Misunderstood

SEO is an Opportunity

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PPC Vs. SEO in Clicks and Spend

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• SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns.

• PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.

Why Do Companies Not Invest in SEO?

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SEO Starts with Research

1. Keyword ResearchTarget keywords that make the most senseMarket Samurai Keyword Tool

2. Competitor ResearchLook at competitors and what they are targeting.

http://siteexplorer.search.yahoo.com

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Determining Searcher Intent

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How People Search

The user performs five searches over a 55+ minute period before making a final selection.

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How does Google rank web pages?

relevance and importance

See Google’s new video “How Search Works” http://www.youtube.com/watch?v=BNHR6IQJGZs

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What's PageRank?

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SEO Recipe for Success

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The Bottom Line for SEO

1. Increase business

2. Keeps you ahead of your competitors

3. Can you make the #1 brand in your sector

4. SEO works for both B2B and B2C businesses

5. 92% of B2B buyers research online with search their first stop

6. Excellent Return On Investment (ROI)

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Part 2 - SEO For Bloggers

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CMS - Wordpress is a Great Choice!!

• WordPress takes care of 80-90% of(the mechanics of) Search Engine Optimization

- Matt Cutts (works for the Search Quality group in Google)

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URL structure

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HeadSpace2 Plugin

• Posts / Pages: %%title%% - Blog Title

• Categories: %%category%% Archives %%page%% - Blog Title

• Tags: %%tag%% Archives %%page%% - Blog Title

• Archives: Blog Archives %%page%% - Blog Title

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Optimize your Titles for SEO

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Noindex, follow archive pages

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Meta Robots WordPress plugin

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The Most Important HTML Elements

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Oscars 2009 – Keyword Usage Example

SEO Title

SEO Description

URL/Slug

Headline

Subheadline

•2009 Oscar Academy Awards Best and Worst Dressed

•Who Were the Best and Worst Dressed at this 81st Annual Academy Awards? Find this years biggest winner’s and losers!

• 2009 Oscar Awards Best and Worst Dressed

•Who Were the Best and Worst Dressed at this 81st Annual Academy Awards?

• /2009-oscars-awards-best-worst-dressed

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Write ‘Boring’ Headlines

REQUIRED

RECOMMENDED

DO NOT…

• Include targeted keyphrase

• Use hyper local buzz or esoteric phrases ‐• Be too witty at cost of search relevance

• Exact match keyphrase• Place keyphrase in front• Differentiate from SEO title • Be succinct

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Tips to Build Links

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1. Do original research or reporting• Danny Sullivan - compared spam on Gmail,

Yahoo

2. Give great information• Lifehacker - High-quality tutorials and guide

3. Live blogging!

A guest post strategy can be a great way to

get additional links – but focus on quality.

Tips to Build Links

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Part 3 - SEO For e-Commerce

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Micro Format – The Next Big Thing

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Long Tail Keywords Matters

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UGC Rocks (user generated content)

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User Generated Content Tip

• After someone purchases a product, email them for a review.

• It should be a part of your website – they can go back to the site, login and add the review for you to consider for your website

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Good URL Structures

Poor URL Structureswww.amazon.com/hp?CATid=432&pg=2334&glamt=UU&SESSID=357f

www.cnn.com/story/storydetail/4349062&ULT=asudh82f

www.amazon.com/printers/hp/deskjet-550

www.cnn.com/sports/nba/2007-06-16/cavs-lose-title-chance

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Tips to Build Links

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Link Building Tactic

• Ask For A Link In Order Emails (And Other Customer Communications)

• Do you have a website or blog? Link to us! Just copy and paste this code: <a href=http://www.oursite.com>Subtly Optimized Anchor Text</a>

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Link Building - Badges

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Internal Links – Think Wikipedia

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Part 4 - Bonus Tips – Holiday Season

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Move Keywords to the Front of Your Title Tags

• Try taking some pages where you rank #10+ and move the keyword term/phrase to the very front of the title tag.

• We've been amazed to see some results where this brings boosts of 5+ ranking positions in the engines right away!

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301 Redirect Your 404 Pages

• Take a list all 404 error pages that were accessed on your site.

• Don't just improve your 404s and try to fix your links - redirect those URLs and get the link juice you were losing over to pages that badly need it.

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Add Long Tail Modifiers to Keywords on High Ranking Pages

• Those pages that are ranking well and earn you great search traffic are frequently a terrific opportunity to earn even more.

• Do a bit of keyword research and find 4 and 5 word phrases that extend the 2-3 word phrases you already rank for.

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© 2010 Highly Relevant Inc.

Google Instant

Just focus on what you’re doing – it is not

going to affect your SEO Strategy.

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In Conclusion

• Bottom line in SEO is Content, Links, Popularity and Reputation.

Read more: http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/#ixzz11Mbrq4TY

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Contact Me

Online

http://www.highlyrelevant.com

http://www.rexfreiberger.com

rex@highlyrelevant.com

@rexfreiberger

Offline

www.plancast.com/rexfreiberger