how to get 2 million followers on pinterest: the ultimate guide
Post on 17-Aug-2015
44 Views
Preview:
TRANSCRIPT
THE ULTIMATE GUIDE
HOW TO GET 2 MILLION FOLLOWERS ON PINTEREST
TABLE OF CONTENTS
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
3
Chapter 1:OUR STORY .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4About.Vizified. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 5
Chapter 2:WHY YOU NEED PINTEREST .. . . . . . . . . . . . . . . . . . . . . . . . 7Wrong .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 8
Pinterest.Facts.Brands.Can’t.Ignore. . .. .. .. .. .. .. .. .. .. .. .. ..10
Small.Brands.Making.a.Big.Impact.. . . . . . . . . . . . . . . . . . . . . . . . . . 13
Chapter 3:12 TIPS ON INCREASING YOUR PINTEREST FOLLOWERS. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 181:.Inspire . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 19
2:.Optimize.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
3:.Engagement.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
4:.The.Science.of.a.Perfect.Pin.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
5:.Rich.Pins.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
6:.Pinterest.Scheduling. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 32
7:.People.Like.Challenges.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
8:.Use.Board.Widget’s . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 39
9:.Post.Original.Content.(Pins) .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
10:.Think.Niche.&.Don’t.Forget.to.Target.Men . .. .. .. .. .. .. .40
11:.Pins.are.Highly.Searchable:.Make.Yours.Easy.to.Find .. . 41
12:.Keep.an.Eye.on.Your.Analytics. .. .. .. .. .. .. .. .. .. .. .. .. .. .44
Chapter 5:HOW WE CAN HELP? . .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 46
Chapter 6:SOURCES. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..49
CHAPTER 1 :
OUR.STORY
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
5
HOW MANY PINTEREST FOLLOWERS WOULD MAKE
YOU HAPPY? A HUNDRED? A FEW THOUSAND? A
HUNDRED THOUSAND? HOW ABOUT A MILLION?
YES, WOULD YOU LIKE TO LEARN HOW TO
GET A MILLION PINTEREST FOLLOWERS?
Our.team.at.Vizified.has.been.there.and.done.it ..We’ve.had.full.
experience.growing.an.account.of.this.size ..In.fact,.we’ve.grown.
one.account.to.over.2.million.followers.and.it.is.now.one.of.the.top.
followed.Pinterest.brands.in.the.world ..SkyNews.recently.hailed.
Carhoots.as.“the start-up that leapfrogged an entire industry .”
This.is.certainly.a.great.accolade.that.couldn’t.have.been.done.
without.the.growing.Pinterest.community .
ABOUT VIZIFIED
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
6
With.Carhoots,.we.wanted.to.shake.up.the.automotive.industry,.
so.we.didn’t.advertise.in.the.conventional.way.through.trade.
magazines.and.expensive.PPC.campaigns ..As.a.small.startup.in.full.
bootstrapping.mode,.we.chose.social.media.as.a.way.to.reach.a.
new.target.audience ..
Pinterest.was.(and.still.is).one.of.the.fastest.growing.social.media.
platforms,.and.it.seemed.like.an.ideal.opportunity.to..get.our.
point.of.view.out.there.and.capture.a.large.audience ..No.one.was.
pinning.any.automotive.content—it.was.all.cupcakes.and.wedding.
cakes—so.we.targeted.that.niche.and.pumped.out.high-end.
automotive.content,.or.“car.porn,”.as.we.like.to.call.it ..We.soon.saw.
rapid.growth,.increasing.from.10.thousand.followers.to.2.million.in.
just.10.months’.time .
That.is.what.we.love.about.Pinterest ..You.can.growth.hack.your.
way.to.1.or.2.million.followers.without.any.money.spent ..That’s.
what.we.did,.and.we’re.going.to.show.you.our.secrets .
What.we.learned.during.that.time.was.tremendous.and.invaluable.
to.any.company ..The.key.to.success.was.sharing.visually.appealing.
images.that.drive.inspiration,.trigger.social.interaction,.and.
stimulate.conversation ..As.a.result,.people.are.more.likely.to.click.
through.to.a.website .
CHAPTER 2:
WHY.YOU.NEED.PINTEREST
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
8
If.you’ve.been.consistently.involved.in.your.other.social.media.
activities,.chances.are.you.might.be.wondering.how.an.image-
based.site.could.benefit.you ..After.all,.doesn’t.everyone.use.
Facebook.and.Twitter?.And.if.they.do,.surely.you’re.reaching.them.
through.those.avenues,.right?
Wrong .
According.to.some.recent.reports,.Pinterest.is.now.the.single
biggest social media driver of internet traffic!.Moreover,.it.is.also.
the.most.active.social.network.in.the.universe.of.mobile.users—
with.3/4.of.all.Pinterest.users.accessing.content.from.their.mobile.
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
9
devices ..And.if.you.don’t.think.that.statistic.is.a.big.deal,.just.
consider.the.ubiquitous.nature.of.mobile.technology.these.days;.it.
sometimes.seems.as.though.everyone.around.us.is.accessing.one.
mobile.device.or.another .
These.users.are.doing.more.than.just.looking.at.random.images,.
too ..From.2013.to.2014,.the.volume.of.orders.for.real.products.
and.services.that.were.placed.through.Pinterest.jumped.by.almost.
80% .
That demonstrates one clear fact: Using.Pinterest.can.offer.
your.business.an.opportunity.to.reach.buyers.who.might.otherwise.
never.encounter.your.marketing .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
10
PINTEREST FACTS BRANDS CAN’T IGNORE
Some other facts you might find enlightening as you ponder
your absence from this part of the social media landscape:
•. .There are over 70 million Pinterest users and
counting. 79%.of.them.are.based.in.the.United.States .
•. .Pinterest is a referral powerhouse.and.is.responsible.
for.41%.of.ALL.e-commerce.traffic .
•. 93% of users have used Pinterest to plan a purchase,.
and.80%.of.purchases.through.Pinterest.are.made.via.
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
1 1
mobile.with.an.average.order.value.higher.than.Facebook.
and.Twitter.at.$80 .
•. When people log in to their Pinterest accounts,
they tend to remain engaged for roughly 15 minutes
straight. That.commitment.to.the.platform.offers.a.
tremendous.opportunity.for.you.to.catch.their.attention .
•. Did you know that 75% of Pinterest usage takes
place on mobile phones?.It.is.vital.that.your.site.is.
mobile-friendly ..This.statistic.is.even.more.important.now.
with.the.announcement.of.buyable.pins.for.Pinterest.app.
users ..It.allows.you.go.from.pin.to.product.without.ever.
leaving.the.app .
•. .Pinterest pins tend to remain relevant for much
longer than posts on Facebook or even Twitter..By.
some.estimates,.a.pin.can.remain.in.the.public.eye.1600.
times.times.longer.than.content.on.other.social.media.
sites .
•. .Your image content can potentially still be
generating engagement and web traffic for months
after you first pin it! Long-tail.search,.Pinterest.
categories,.and.auto-scroll.all.contribute.to.a.continuous.
cycle.of.sharing,.meaning.pins.have.the.potential.to.drive.
traffic.for.several.months.longer.than.tweets.or.Facebook.
posts .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
1 2
•. Pinterest reports that more than 9/10 users have
made online purchases in the last nine months..One.
study.even.indicates.that.the.network’s.users.are.ten.
percent.more.likely.to.purchase.something.online.than.
users.of.other.social.media.platforms .
•. .Pinterest is retaining and engaging users as much as
2-3 times as efficiently as Twitter.was.at.a.similar.time.
in.its.history .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
1 3
Obviously,.the.potential.upside.for.your.business.is.something.that.
you.can’t.afford.to.miss ..Of.course,.to.make.effective.use.of.the.
network’s.potential,.there.are.some.things.you’ll.need.to.know ..The.
good.news.is.that.there.is.no.steep.learning.curve.for.businesses,.
so.getting.a.Pinterest.campaign.up.and.running.can.be.a.fairly.
simple.process .
SMALL BRANDS MAKING A BIG IMPACT
You.don’t.have.to.be.a.celebrity.or.have.a.marketing.account.
of.millions ..In.fact.take.a.look.at.the.top.followed.accounts.on.
Pinterest.below—none.of.them.are.big.name.brands.or.celebrities ..
You.can.gain.followers.just.by.sharing.quality.content.and.images.
that.people.enjoy.looking.at .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
14
1. L.L.BEAN
L .L ..Bean.has.boards.with.fun.photos.and.gift.ideas.that.show.you.
they.care.about.their.customers,.so.in.turn,.the.customers.trust.
them.more ..After.all,.the.customers.have.to.be.your.main.priority,.
and.with.the.kind.of.boards.that.it.has,.L .L ..Bean.certainly.is.on.the.
right.track .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
1 5
2. ETSY
Etsy.is.every.DIY,.handmade,.and.artisan.lover’s.paradise!.The.
website.is.a.place.for.people.to.sell.their.handmade.goods ..What’s.
great.about.its.Pinterest.page.is.that.it.is.categorical,.so.you.don’t.
actually.have.to.go.to.the.original.website.to.see.what.you.could.
buy .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
16
3. JETSETTER
While.Jetsetter.is.a.website.that.lets.you.plan.your.travels.and.
can.give.you.the.best.deals.when.it.comes.to.flight.and.hotel.
accommodations,.its boards.are.actually.interesting.and.will.
awaken.your.own.sense.of.wanderlust!
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
1 7
Some.boards.are.dedicated.to.specific.places.such.as.Ireland,.
Provincetown,.or.Istanbul,.while.some.are.about.knowing.the.
best.getaways.five.minutes.from.your.city,.or.where.the.most.
fashionable.cities.in.the.world.are ..They.even.have.travel.bucket.
lists.and.travel.quotes.that.will.surely.pique.your.curiosity.and.get.
you.booking.those.flights.in.no.time!
4. CARHOOTS
Follow.the.Pinterest.account.of.website.Carhoots.for.a.hearty.dose.
of.“car.porn .”.It’s.the.number.one.automotive.influencer.on.the.
site.and.has.specialized.in.making.car.content.fun,.accessible,.and.
engaging.for.a.wide.Pinterest.demographic .
CHAPTER 3:
12.TIPS.ON.INCREASING.YOUR.PINTEREST.
FOLLOWERS
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
19
1: INSPIRE
You.want.to.inspire.your.followers ..People.aren’t.interested.in.your.
problems ..Sell.your.ideas:.make.boards.about.a.certain.lifestyle.
topic.instead.of.just.a.board.with.your.products ..This.will.likely.
improve.your.sales ..
Ask yourself:.What.would.you.want.to.see.while.shopping?
“VISUAL AND CREATIVE INSPIRATION ON
PINTEREST BUILDS THE FOUNDATIONS
FOR A KILLER SALES STRATEGY”
–.LEE.MALCHER,.CARHOOTS
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
20
2: OPTIMIZE
Optimize your boards to make sure they can help you gather
followers:
•. Use a short board name. The.first.thing.you.want.to.do.
is.to.give.it.a.short.board.name ..The.first.25.characters.of.
the.board.name.will.be.visible.on.your.profile.page.itself ..
When.it.gets.longer.than.this,.people.will.need.to.click.on.
the.board.to.see.the.entire.name ..So.make.sure.you.keep.
your.board.length.within.25.characters.so.that.people.
can.easily.identify.what.it.contains.and.follow.it.without.
having.to.click.through.and.browse .
•. Add a good description. Also.add.a.good.description.
to.your.boards ..Focus.more.on.writing.an.engaging.
description.than.an.SEO.friendly.one ..Of.course,.SEO.
plays.an.important.role,.but.engagement.is.more.
important.on.any.social.network,.so.place.your.focus.on.
engaging.your.audience ..Once.you.are.sure.it.is.engaging.
enough,.you.can.search.engine.optimize.it ..Keep.it.short,.
just.about.two.to.three.lines ..In.it,.explain.what.your.
board.is.about,.what.you.share,.and.how.they.will.find.it.
helpful .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
2 1
•. Choose a good board cover..By.default,.the.first.pin.on.
your.board.is.chosen.as.the.board.cover,.but.you.do.have.
the.option.to.set.one.of.your.pins.as.the.board.cover ..
You.can.also.drag.it.around.until.it.looks.its.best.in.the.
217x147.pixels.of.space.allotted .
•. Add a category. Also.add.categories.to.your.board,.for.
when.you.add.pins.to.the.board.they.will.also.appear.in.
the.categories.section.of.Pinterest,.which.helps.your.pins.
get.more.exposure ..These.pins.will.then.lead.back.to.your.
boards,.thereby.helping.you.obtain.followers .
3: ENGAGEMENT
“THE MORE YOU ENGAGE, THE MORE PEOPLE
WILL ENGAGE WITH YOU.”
-.JAMES.WADDINGTON
Pinterest.is.unique.in.that.it.allows.you.to.engage.with.your.
customers.on.an.intimate.level,.which.triggers.social.interaction.
and.stimulates.conversation ..People.who.enjoy.viewing.what’s.
pinned.on.Pinterest.are.more.likely.to.make.a.resulting.purchase .
Visual.imagery.drives.inspiration;.it’s.what.makes.you.want.to.buy.
products.people.see.online .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
22
ENGAGE WITH YOUR COMMUNITY
Engage.with.your.community.through.visually.engaging.images.
that.communicate.your.brand.vision,.culture,.and.personality ..
This.then.drives.people.to.your.site.naturally.and.increases.brand.
awareness.and.exposure .
•. .Constantly.re-pin.other.people’s.pins .
•. .Keep.liking.other.people’s.pins .
•. .Comment.on.other.people’s.pins .
•. .Make.sure.you.thank.people.for.pinning.and.re-pinning .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
23
WORK WITH OTHER BRANDS & INFLUENCERS
There.are.pinners.out.there.with.the.same.interests,.the.same.
visions,.who.would.love.to.partner.up.with.you ..You.can.use.them.
to.drive.more.traffic.to.your.pins.and.website ..This.is.a.great.way.
to.expand.your.brand ..Often,.pinners.will.do.this.in.exchange.for.a.
small.fee.or.some.advertising .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
24
4: THE SCIENCE OF A PERFECT PIN
We’ve.consulted.various.Pinterest.experts.and.science-backed.
research.to.give.you.the.science.behind.the.perfect.pin .
Here are five science-backed facts:
•. .Vertical Pins = Double Engagement
Tall.photos.look.better.on.Pinterest.than.wide.ones.
due.to.the.way.Pinterest.displays.photos ..Pinterest.
doesn’t.limit.the.vertical.size.of.images.pinned—
vertical.pins.take.more.screen.space.and.are.more.
visually.appealing.than.short.wide.ones ..Images.with.
an.aspect.ratio.of.2:3.and.4:5.have.60%.more.re-
pins.than.all.other.pins ..For.an.image.that.is.exactly.
544.pixels.wide,.a.good.height.would.be.around.
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
25
896.pixels ..Using.photo.editing.tools.like.Canva.or.
PicMonkey.is.a.great.way.to.create.these.vertical.
images.for.maximum.effect .
“Images with an aspect ratio of 2:3 and 4:5 have 60%
more re-pins.”
•. .Use Lighter Images
Did.you.know.that.very.light.and.very.dark.images.are.
not.re-pinned.as.often?.In.fact,.the.re-pinning.rate.for.
images.of.medium.lightness.is.20.times.higher.than.
for.images.that.are.mostly.black.and.8.times.higher.
than.images.that.are.mostly.white .
“The re-pinning rate for images of medium lightness
is 20 times higher than for images that are mostly
black...”
•. .White Space and Faces Just Don’t Work
Images.that.contain.less.than.30%.background.(e .g ..
white.space).are.re-pinned.the.most,.so.make.your.
product.tell.a.story ..Another.amazing.fact.is.that.
brand.images.without.faces.receive.23%.more.re-pins ..
Less.than.1/5.of.images.on.Pinterest.today.have.the.
presence.of.faces .
“Brand images without faces receive 23% more
re-pins.”
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
26
•. .Write Powerful Descriptions
People.love.stories ..They.love.to.imagine.your.product.
in.a.certain.situation ..They.hope.it.will.make.them.feel.
a.certain.way ..The.best.way.to.go.about.this.is.to.stick.
to.straightforward.and.simple.descriptions.that.evoke.
emotion ..These.will.give.you.more.room.on.the.grid.
visually.and.will.make.your.content.stand.out ..Try.for.
a.description of between 200 and 310.characters ..
According.to.Dan.Zarrella,.who.researched.11,000.
pins,.that’s.the.most.re-pinned.and.commented-upon.
description.range .
“Try for a description of between 200 and
310 characters...that’s the most re-pinned and
commented-upon description range.”
•. .Clear CTAs Win the Day
Did.you.know.that.featuring.a.clear.“call.to.action”.
increases.the.engagement.of.a.pin.by.80%?.With.
every.buyable.pin.you.should.include.a.CTA.with.
the.desired.action.you.want.your.followers.to.
take ..Experiment.with.different.CTAs.in.every.pin.
description.like.“click.here,”.“buy.here,”.or.“click.for.
discount .”.Just.like.any.other.social.media.platform,.
you.need.to.tell.your.followers.what.to.do .
“A clear “call to action” increases the engagement of a
pin by 80%
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
27
5: RICH PINS
Rich.pins.are.valuable.features.that.enable.you.to.include.vital.
information.with.your.image.pins ..For.instance,.a.picture.of.one.
of.the.products.you.offer.could.also.include.things.like.a.place.
pin.that.provides.a.map.showing.where.your.store.is.located,.or.
a.product.pin.with.important.information.about.the.item ..We’ve.
found.that.our.rich.pins.actually.rank.higher.in.the.Pinterest.smart.
search,.and.rich.pins.will.make.it.more.likely.for.your.pin.to.be.
found.through.Google.searches
Rich.pins.are.a.great.way.to.boost.your.business ..They.don’t.just.
contain.information,.but.people.who.have.re-pinned.your.pins.will.
get.notified.when.you.make.changes,.such.as.changes.to.your.
prices ..This.is.a.great.way.to.keep.people.up.to.date.with.your.
newest.sales,.because.they.will.be.notified.through.mail ..It.doesn’t.
stop.here,.either,.because.you.will.also.be.eligible.for.Pinterest.
feeds ..Let’s.get.selling .
All.totaled,.there.are.six.rich.pin.choices.that.you.can.make,.
including.the.two.mentioned.above,.plus.movie,.article,.and.recipe.
pins .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
28
PRODUCT PINS
ARTICLE PINS
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
29
PLACE PINS
RECIPE PINS
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
30
MOVIE PINS
APP PINS
Gaining.access.to.rich pins.can.take.a.few.weeks,.and.there.is.
a.slightly.technical.process.that.must.be.endured ..However,.it.
is.a.feature.that.you.really.should.try.to.obtain.if.you.want.to.
maximize.your.Pinterest.results!.You.can.also.simplify.the.process.
considerably.by.having.a.developer.handle.the.process.for.you .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
3 1
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
32
6: PINTEREST SCHEDULING
Like.on.most.other.social.media.networks,.a.consistent sharing
strategy.is.important.on.Pinterest.in.order.to.build.your.following .
Most.marketing.experts.agree.that.spreading.your.pins.throughout.
the.day.is.a.handy.thing.to.do.so.that.you.are.not.bombarding.
users.and.maximizing.engagement ..Varying your timing.exposes.
you.to.different.segments.of.the.Pinterest.population.and.can.lead.
to.more.exposure,.re-pins,.and.followers .
Here are some tips backed up by research from Buffer:
•. .Pin.15.to.30.items.per.day,.with.pins.spread.throughout.
the.day .
•. .Best.day?.Saturdays.are.prime.time ..
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
33
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
34
Studies.have.shown.that.the.best.way.to.maximize.your.Pinterest.
benefits.is.to.have.a.goal.of.pinning.at.least.ten.times.during.each.
day ..Remember,.this.is.about.engagement.over.the.long.term ..One.
pin.is.the.equivalent.of.erecting.a.billboard.on.the.side.of.a.lonely.
stretch.of.highway ..Ten.or.more.is.a.real.dialogue!
HERE IS CARHOOTS’ PINTEREST SCHEDULE:
Since.uncovering.all.this.research,.we.thought.it.might.be.handy.to.
use.it.to.craft.our.schedule.for.Carhoots’ Pinterest account ..We’d.
love.to.share.it.with.you.here!
Since.we’re.a.smaller.team,.we’re.starting.our.Pinterest.scheduling.
on.the.lower.end.of.the.5-30.range,.with.15.pins.per.weekday.and.
15-20.on.weekends .
On.weekdays,.we’re.clustering.posts.between.3-5p .m ..and.8-11p .m ..
(All.times.are.Eastern .)
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
35
Monday: Good.intentions.in.fitness
Tuesday: Gadgets.are.all.the.rage.in.technology
Wednesday:.Need.a.little.something.to.get.through.the.
week.—.inspirational.quotes
Thursday: Threads.lead.Thursday.with.fashion
Friday: Funny.GIFs.bring.comic.relief.to.the.end.of.the.week
Saturday: Vacations.are.top.of.mind.with.travel
Sunday: the.week.closes.with.food.and.craft.ideas
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
36
HOW OFTEN SHOULD YOU PIN?
The.sky.is.limit.in.terms.of.pinning.volume.according.our.friends.
at.Ahalogy .com ..This.is.backed.up.by.the.growth.and.great.results.
seen.by.Carhoots.and.their.pinning.schedule ..
“TO INCREASE YOUR PINTEREST ENGAGEMENT AND
GROW YOUR TRAFFIC. PIN 15 TO 30 ITEMS PER
DAY, WITH PINS SPREAD THROUGHOUT THE DAY.”
-.LEE.MALCHER,.CEO.CARHOOTS .COM
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
37
7: PEOPLE LIKE CHALLENGES
Try.running.a.contest;.when.done.right,.this.can.improve.your.
traffic.a.lot!.Be.careful,.however,.and.read.the.Pinterest.contest.
guidelines.first ..Some.versions.of.contests.aren’t.permitted;.you.
don’t.want.to.get.in.trouble,.do.you?
Here are some tips:
•. .Creativity is attractive!.Be.original.and.keep.it.fun .
•. .Make it worthwhile..For.example,.hand.out.a.coupon.to.
the.person.that.wins .
•. .Look around. You.might.get.some.ideas.out.of.other.
contests .
•. The digital age..Certain.apps.can.help.you.organize.
your.contests.(i .e ..Gleam,.Wishpond,.and.even.Facebook) .
A GREAT PINTEREST COMPETITION CASE STUDY FROM DONBAGO:
Dobango,.a.social.gaming.platform,.built.the.first.Pinterest-based.
social.gaming/marketing.platform .
To.test.out.their.new.system,.they.decided.to.beta.test.on.their.
own.brand.with.a.4th.of.July.contest.on.Pinterest.with.a.$1,000.
grand.prize ..Their.beta.efforts.generated.a.LOT.of.buzz.around.the.
web.due.to.their.unique.social.gaming.approach .
The.objective.behind.Dobango’s.4th.of.July.contest.was.to.
develop.more.brand.awareness.around.their.new.Pinterest.gaming.
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
38
platform ..To.do.this.they.asked.participants.to.submit.their.favorite.
4th.of.July.images ..These.pictures.ranged.from.favorite.4th.of.July.
foods.to.a.stylish.patriotic.cat .
Each.participant.had.to.create.a.Dobango.account,.submit.their.
entry,.and.follow.Dobango.on.Pinterest ..The.Dobango.proprietary.
gaming.platform.would.then.upload.these.images.onto.the.4th of
July Pinterest board.found.on.Dobango’s company profile ..The.
most.votes/likes.determined.the.winner.of.the.contest .
The result was a whopping 167% increase in Pinterest referral
traffic and 4,500 new Pinterest followers.
ONE OF THE SUBMISSIONS FOR DOBANGO’S 4TH
OF JULY PINTEREST CONTEST.
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
39
8: USE BOARD WIDGET’S
A.great.tool.that.can.help.attract.Pinterest.followers.is.the.board.
widget ..We.had.a.strategy.to.add.the.board.both.to.our.website.
and.other.websites.using.the.widget.builder ..Realizing.the.huge.
potential.of.Pinterest,.we.partnered.up.with.eBay.on.a.join.board.
and.placed.it.on.their.website ..This.board.displayed.30.of.our.
latest.pins,.and.when.people.clicked.on.it.they.were.sent.to.our.
board—a.strategy.that.increased.our.followers.and.in.turn.eBay’s.
from.10,000.to.over.30,000 ..Win-win!
9: POST ORIGINAL CONTENT (PINS)
Did.you.know.that.80%.of.the.posts.on.Pinterest.are.re-pins?.
This.not.only.demonstrates.immense.viral.qualities.at.work.in.the.
Pinterest.community,.but.also.the.opportunity.to.produce.fresh.
new.original.content.that.is.more.likely.to.be.shared .
Carhoots.has.over.8,000.pins.directing.to.its.site,.a.mixture.of.
product.pins.(car.porn.pictures).and.article.pins.(viral.articles) ..
This.amasses.to.over.80,000.visits.from.the.platform.each.month.
because.of.this.valuable.content .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
40
10: THINK NICHE & DON’T FORGET TO TARGET MEN
If.you.have.heard.of.Pinterest,.chances.are.that.you’ve.been.told.
that.it’s.a.site.most.frequented.by.women ..While.that.was.true.just.
a.couple.of.years.ago,.fully a third of current signups are male, and
that number is growing .
“DID YOU KNOW? A THIRD OF ALL CURRENT SIGNUPS
ARE MALE, AND THAT NUMBER IS GROWING.”
For.men,.those.categories.are.somewhat.different ..While.food.and.
drink.and.do-it-yourself.content.remain.popular.with.the.guys,.
so.too.does.technology,.gardening,.and.humor ..That.last.one.is.
important,.because.it.offers.you.a.way.to.connect.with.those.men.
on.an.almost.universally.understood.level .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
41
Niche.topics.are.still.highly.pinnable ..Just.because.your.business.
is.not.directly.involved.with.those.top.categories.doesn’t.mean.
that.they.have.no.applicability.to.your.marketing.efforts ..Creative.
marketing.and.a.playful.approach.to.your.pins.can.make.it.easier.
to.avail.yourself.of.the.popularity.of.those.top.categories .
“GO NICHE TO TARGET SPECIFIC DEMOGRAPHICS
AND CREATE INSPIRING VISUAL CONTENT,
AND YOU WILL SOON BECOME A THOUGHT
LEADER IN YOUR RESPECTED FIELD. THAT’S
WHAT CARHOOTS DID, AND WE NAILED IT!”
-.JAMES.WADDINGTON,.CO-FOUNDER.VIZIFIED
11: PINS ARE HIGHLY SEARCHABLE: MAKE YOURS EASY TO FIND
No.matter.what.frequency.and.timing.you.choose,.every.pin.you.
share.is.well.worth.it.in.the.long.run ..Pinterest.is.a.visual.search.
engine.and.highly.searchable ..Therefore,.pins.can.have.a.very.long.
shelf.life ..In.fact:
In studying the half-life of pins, Piqora discovered that:
•. .40%.of.clicks.happen.within.the.first.day .
•. .70%.of.clicks.happen.within.the.first.2.days .
•. .The.remaining 30%.of.clicks.come.all.the.way.through.30.
days.and.beyond .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
42
The.key,.Vizified.Co-Founder.James.Waddington.explains.in.an.
interview.with.us,.is.that.Pinterest.visitors.browse.and.search.the.
network.in.a.way.that.makes.it.as.much.like.a.search.engine.as.a.
social.network .
“IN THE WORLD OF GOOGLE, 70% OF SEARCHES
ARE LONG-TAIL, COMPOSED OF FOUR OR MORE
WORDS,” JAMES SAYS. “THE SAME THING IS
HAPPENING ON PINTEREST … SEARCHING, AND
THE WAY THE NEW PINTEREST SMART FEED
WORKS, MEANS THAT OLD PINS ARE RESURFACED
AROUND THE CONTENT YOU WANT.”
-.JAMES.WADDINGTON,.CO-FOUNDER.VIZIFIED
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
43
TIPS TO MAKE YOUR PINS SEARCH-READY
With.Pinterest’s.smart.feed,.we.can.expect.more.people.to.
discover.pins.through.search.and.discovery .
Here are some tips that could help you set yourself up for
search success:
•. .Make.sure.all.your.content.has.rich,.pinnable,.and.well-
captioned images .
•. .Make.sure.your.pins.link.to.a.useful.and.relevant.website .
•. .Move.keywords.toward.the.front.of.board.names.and.pin.
descriptions.to.make.them.easy.to.find .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
44
•. .Optimize.your.headlines.and.image.fields ..Pinterest.pulls.
in.an.image’s.caption ..(If.there.is.no.caption,.it.pulls.alt.
text.instead,.and.failing.that,.the.meta.title .)
•. .Add.advice,.instructions.or.how-tos.when.you.can—
informative.Pins.are.up to 30% more engaging.than.other.
Pins!
12: KEEP AN EYE ON YOUR ANALYTICS
Last.but.not.least,.keep.track.of.your.traffic ..Pinterest.is.definitely.
faster.at.building.a.larger.audience.than.Twitter,.LinkedIn,.and.
Reddit ..So.what.about.your.website?.Pinterest.analytics.can.show.
you.how.much.traffic.your.own.website.gets.from.your.pins .
These.data.include.things.like.how.many.comments.a.pin.receives,.
how.many.times.it.has.been.liked,.and.how.often.it.gets.re-pinned.
by.others .
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
45
Beyond.that,.however,.you.can.also.compare.how.your.board.is.
performing.versus.those.of.your.business.competitors,.while.also.
keeping.a.watchful.eye.on.their.Pinterest.activities ..As.for.your.own.
business,.you.can.see.how.your.brand.is.faring.on.Pinterest,.which.
pins.are.delivering.the.results.you.need,.and.how.your.industry.is.
doing.overall .
FINAL WORD
Pinterest.is.becoming.the.most.popular.social.network.out.there,.
and.more.and.more.brands.are.generating.thousands.of.visitors.
and.in.turn.making.lots.of.money.from.it ..If.you.have.good.
products.or.services,.especially.ones.that.appeal.to.women,.you.
should.definitely.consider.leveraging.it .
Now.over.to.you!.If.you.follow.this.guide.we’ll.guarantee.you’ll.
get.more.Pinterest.followers ..In.return.seeing.a.greater.brand.
awareness,.more.website.visits.and.in.return.increased.sales.and.
conversions .
CHAPTER 5:
HOW.WE.CAN.HELP?
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
47
Meet.Vizified ..We.launch.ambitious.brands.on.Pinterest.and.the.
visual.web ..Our.network.of.social.influencers.exposes.and.pins.your.
branded.content.to.its.own.collective.audience.of.over.2.million.
fans.and.followers ..This.will.see.your.brand’s.engagement.levels,.
impressions,.and.website.hits.go.through.the.roof .
Here is what our client, the e-commerce giant, eBay said:
“In.April,.2014,.we.engaged.in.a.very.successful.pilot.
campaign.with.the.Vizified.team.and.Carhoots,.one.of.
their.automotive.influencers ..The.results.saw.them.increase.
our.Pinterest.following.by.255%.to.over.30,000.followers.
and.generated.over.150,000.social.interactions.with.the.
eBay.brand.to.a.unique.relevant.audience ..A.year.later.and.
Carhoots.consistently.delivers.eBay.with.over.13.million.
impressions.per.month!”
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
48
Vizified.receive.50%.more.engagement.on.average.than.Pinterest.
promoted.pins!
“50% MORE ENGAGEMENT ON AVERAGE
THAN PINTEREST PROMOTED PINS”
So,.if.you.want.to.maximize.brand.awareness.through.optimum.
pin.engagement,.and.in.turn.boost.sales,.Vizified.is.your.number.1.
choice .
CHAPTER 6:
SOURCES
HOW TO GET 2 M ILL ION FOLLOWERS ON P INTERESTTHE ULT I MATE GU I D E
50
IMAGES & INFOGRAPHICS:https://Pinterest.com
https://business.pinterest.com/en/rich-pins
http://www.quicksprout.com/2014/01/17/how-to-increase-your-pinterest-engagement-by-275/
http://blog.wishpond.com/post/44155339712/infographic-how-users-interact-on-pinterest
https://blog.bufferapp.com/pinterest-scheduling-frequency-timing
http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
ARTICLES: https://business.pinterest.com/en
https://business.pinterest.com/en/rich-pins
http://www.socialmediaexaminer.com/how-to-get-more-pinterest-followers/
http://news.sky.com/story/1016596/pinterest-website-can-help-build-business
www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_21852281.html
http://blog.wishpond.com/post/44155339712/infographic-how-users-interact-on-pinterest
http://corp.wishpond.com/pinterest-marketing-resources-for-business/15-facts-you-need-to-know-about-pinterest/
http://searchengineland.com/6-simple-tips-optimizing-pinterest-search-pinterest-engineer-smx-204935
https://business.pinterest.com/en/rich-pins
https://blog.bufferapp.com/pinterest-marketing-guide-tips
http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
https://blog.bufferapp.com/consistency-social-media-blogging
https://blog.bufferapp.com/pinterest-tools
http://techcrunch.com/2014/02/06/now-with-75-of-all-traffic-coming-from-apps-pinterest-revamps-its-mobile-website/
http://www.socialfresh.com/pinterest-infographic/
https://blog.bufferapp.com/pinterest-scheduling-frequency-timing
http://www.vizified.com/featured/how-to-get-more-pinterest-followers/
top related