how to generate leads from social media using hubspot
Post on 08-May-2015
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Virtual Workshop: How to Generate Leads From Social Media Using the HubSpot Software
Rebecca CorlissHead Social Media and ContentHubSpot
Patrick SheaHead of Channel MarketingHubSpot
#HubSpotSocial
RebeccaCorliss
Head of Social Media and Content at HubSpot
@repcor
#HubSpotSocial
PatrickShea
Head of Channel Marketing
@mpatrickshea
#HubSpotSocial
Housekeeping Notes:
Webinar slides + video will be emailed to all
Interact with us on Twitter: #HubSpotSocial2
1
SETTING THE SCENE
#HubSpotSocial
Inbound
marketing is a fundamental shift
in how we relate to potentialcustomers
#HubSpotSocial
RECYCLE/TRASH
44%SAY
‘DO NOT CALL’
200million
SKIP ADS86%
UNSUBSCRIBE91%
#HubSpotSocial
PUSHPAIDRENT
INTERRUPTINVENTORY
VS.
PULLEARNED
OWNATTRACTASSET
#HubSpotSocial
PULLEARNED
OWNATTRACTASSET
#HubSpotSocial
1Tweet
Form
Landing Page Lead
Like CTABlog Post
Landing Page
Post CTAProduct
PageLanding Page
Social to Lead Process
#HubSpotSocial
Social Post Blog Article
CTA
Landing Page
Step-by-Step Example
#HubSpotSocial
KEY TAKEAWAYS
#HubSpotSocial
Publish lovable content to your channels.
#HubSpotSocial
Guide social reach to your best landing pages.
#HubSpotSocial
Measure social ROI per post and channel.
#HubSpotSocial
LET’S DIG IN!
#HubSpotSocial
Goals of Workshop
1. Set up a social account.
2. Make your social content calendar.
3. Post a piece of content to social via HubSpot.
4. Bonus – did anyone click or interact with your post?
HOMEWORK
#HubSpotSocial
1Tweet
Form
Landing Page Lead
Like CTABlog Post
Landing Page
Post CTAProduct
PageLanding Page
Reminder: Social to Lead Process
#HubSpotSocial
Homework
1. Revisit your own social to lead process.
2. After you start posting, check your analytics.
3. Test more content and improve schedule.
4. Review social and lead generation plan with a HubSpot software expert.
Social Post Blog Article
CTA
Landing Page
Discuss With a HubSpot Expert
#HubSpotSocial
THANKYOU
Let’s Talk: http://bit.ly/cshubspot
#HubSpotSocial
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