how to expand your online influence (farmer version)

BLOWING UP!How to expand your online influence

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MYDAIRY.DAIRY.ORG

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WHAT ARE YOU SELLING?

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You are full of crap. You just want to

sell more milk. You don’t care about

animals or your workers or what

milk does to the body. You have to

say these things because it’s your

job but you don’t believe them.

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EVERYONE

HAS THEIR

OWN STRUGGLE.(so be kind)

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WHO ARE YOU SELLING TO?

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You understand some people in your

life very well. You’ve been around

them a long time. Think of these

people when trying to influence.

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don’t talk to strangers13

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WHAT’S A WIN TO YOU?

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WHAT’S

#WINNING?

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DO: TREAT OTHERS

AS YOU WANT TO

BE TREATED.

https://flic.kr/p/bwyGVB

THE PLATINUM RULE

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ALWAYS GIVE

MORE THAN YOU

THINK YOU WILL

GET.

THEN GIVE SOME

MORE.

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EVALUATE

FIRST.

USE “YES,

AND…”

HOW CREATIVE ARE YOU?

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Well, that sucked. In fact, it sucked

so much I want you to give me back

the two minutes of my attention that

I spent on it. If you can’t tell that it

sucked then you shouldn’t be doing

sucky stuff.

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THINK, LAUGH,

CRY…

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TEXT RECOMMENDATIONS

• Marketing Profs

• Copyblogger

• Marketing Rebel

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HEADLINE WRITING

• Write your headline first

• Keywords are important

• Listicles are awesome

• Questions drive search

• Make a promise

• Make it simple

• Use Google Autocomplete

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PHOTOS RECOMMENDATIONS

• Word Swag

• PicStitch

• PicMonkey

• Canva

• Snapseed

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VIDEO RECOMMENDATIONS

• Imovie

• YouTube

• MoviePro

• Videon

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WHAT ONLINE TOOLS SHOULD

YOU BE USING?

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HOMEBASE

(blog/website)28

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Email capture

should be your

main Call-To-

Action

BLOG RECOMMENDATIONS

• Wordpress.org

• Wordpress.com

• Blogger

• Tumblr

• Wix/SquareSpace

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EMAIL DELIVERY SYSTEMS

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EMAIL RECOMMENDATIONS

• MailChimp

• Constant Contact

• MyEmma

• InfusionSoft

• Exact Target

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SOCIAL MEDIA DELIVERY

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FACEBOOK

RECOMMENDATIONS• Not a fan of pages

unless this is where your audience is mainly and you have money

• Use your profile to share

• Embed video/images natively

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TWITTER RECOMMENDATIONS

• Headline writing very important

• Use questions to engage audience

• Check out trending hashtags using ritetag.com

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LINKEDIN RECOMMENDATIONS

• Save time by using

Hootsuite to publish

• Copy blog post into

LinkedIn platform

• Make sure you are in

lots of groups

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INSTAGRAM

RECOMMENDATIONS• Use Wordswag to add

some text

• Use many common

hashtags – put them in

comments

• 15 sec videos as well

• Turn on Post Notifications39

PINTEREST

RECOMMENDATIONS• Always be pinning from

your website

• Set up easy to use

buttons to share

• Change page into biz

page for analytics

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YOUTUBE RECOMMENDATIONS

• Use Closed Captioning

for search

• Longer videos get more

engagement

• Add website URL in text

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POWER TIPS

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MONITORING & MEASURING

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THEY DO HAVE AN APP FOR THAT

(and it will save you time)

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Evernote

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Wunderlist

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Calenmob

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What did we learn today

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02

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You are in sales. Dairy sales. Now act like a good salesman

and earn trust. Always give more than you get.

You have access to a great many tools – blog, email, then

social. Every audience digs a certain tool – master the one

your audience uses.

There are tons of apps to save you time – your most

important prioritized resource. Figure out the ones you

want – test new ones.

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What did we learn today

01

02

03

You are in sales. Dairy sales. Now act like a good salesman

and earn trust. Always give more than you get.

You have access to a great many tools – blog, email, then

social. Every audience digs a certain tool – master the one

your audience uses.

There are tons of apps to save you time – your most

important prioritized resource. Figure out the ones you

want – test new ones.

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donschindler.com

Twitter.com/donschindler

Facebook.com/donschindler