how to drive sales & traffic through video (smx slides)

Driving Traffic & Sales through Video

@JakeLarsen7

24,935,569 Lifetime Views

tv: History

YouTube Marketing AmBADASSador

13,854,569 Views (July 2011- Sept 2012)

tv: Recently

tv: Traffic

tv: Videos

Views Spike Based on Popular Keyword Trends. (Apple Products)

iPhone 5 Unboxing Video Launched

iPhone 4S Released

iPad 3 Released

InvisibleSHIELD EXTREME Launched with iPhone 5

HzO Video(Waterblocking)

tv: Spikes

ResultsClicks: 111,027

Sales (Trackable): $50,894.06

Great Branding: Inexpensive

Increase Sales

* Product Pages with Video have 65% more sales!

7 Secrets to get Views1. Keywords2. Great Content3. Timing4. Grab Attention Early5. Calls to Action6. Optimize Video7. Grabbing Thumbnail

1. Keywords

● Choose them wisely● Relate to Your Product● Highly Searched (Popular)

2. Great Content

The Three i's● Informative● Instructional● Intertaining

(Entertaining)

3. Timing

● Timing is Everything● Launch when interest is high● Current Events

4. Grab AttentionFirst 10 Seconds is the Most important Part of Your Video.

5. Calls to Action

● Subscribers● Link Videos● Link Website

Annotations {

6. Optimize Video

{Catchy, Interesting}

{Link First}

{Lots of Info}

{More the Merrier}

7. Thumbnail

Begging to be Clicked

Views Spike Based on Popular Keyword Trends. (Apple Products)

iPhone 5 Unboxing Video Launched

iPhone 4S Released

iPad 3 Released

InvisibleSHIELD EXTREME Launched with iPhone 5

HzO Video(Waterblocking)

tv: Spikes

Adwords Video

● Guaranteed Views● Targeted Audience● Jump Start Video● Brand Exposure● Increase Sales

TrueView Layouts

In-SearchSearch Results

In-StreamPreview

In-DisplayRelated Video

Targeted AudienceInterestInterests of Person

KeywordsContent of Page

TopicsContent of Page

Re-MarketingContent of Page

Adwords Video

● Guaranteed Views● Targeted Audience● Jump Start Video● Brand Exposure● Increase Sales

YouTube = Wild West

Jake Larsen

Blog: www.JakeLarsen.MeTwitter: JakeLarsen7Email: JakeLarsen7@gmail.com

Download: www.JakeLarsen.Me/SMX