how to dramatically increase client retention

How to Dramatically Increase Client Retention

with

Clayton WoodMarketing Director

Transform and attract long term clientsthat stay with you for years.

Get over the “new client” hump with thisproven formula for new client timelines.

Clayton WoodMarketing Director, SEOReseller.com

linkedin.com/in/claytonwwood

Properly Assessthe Site

Recommend the Right Product

a. Contentb. UXc. Brandingd. PRe. Accessibility & Speedf. KW Targetingg. Competitionh. Much More

Determine which will have an ROI

Invest in areas that will have the most

immediate impact on site performance.

Set Expectations

With Keywords

transactional

No On Page, No Rankings

act like it’s a deal breaker

With a Timeline

Address potential issues before they arise, like fulfillment staff,

ranking expectations or wrong keywords

• Know what else to recommend

• E-mail marketing pairs with lead gen products

• PPC pairs well with online conversion sites

• Social pairs well with social industries(fashion, travel, news, personal)

New Client Touch Points

Month 1 Schedule

• Show huge value in the on page (the report is worth way more than you’re selling it for)

• Watch for increases after OPR implementation

Month 2 Check Up

• Review all traffic increases whenever they happen (send an email)

Monthly Check Up

• Meet with them physically (build rapport the entire time)

• Seed future projects (email marketing, social media or design)

• Show them beating their competition

Take every opportunity to help the client

appreciate positive improvement

Long-Term Retention

• Know your customers’ business

• Is he getting leads? (if not, upsell)

• Every 6 months revamps the keyword

• Sell supplementary products (things that make them go wow)

SEOReseller.com/services