how to diagnose a penguin google algorithm link penalty
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searchmarketingexpo.com@Marie_Haynes
#SMX #22a
IS PENGUIN YOUR PROBLEM?How To Diagnose A Penguin Penalty
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Jan 13, 2015
John Mueller:
“Penguin isn’t
a penalty…”
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Jan 13, 2015
John Mueller:
“Penguin is
a penalty…”
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
? ?
Even Google is confused!
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Is it Penguin?
Semrush.com
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Is it Penguin?
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Nope!
March 23
2012
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Woohoo!
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Penguin != Manual Action
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
April 24, 2012
May 25, 2012
Oct 4, 2012
May 22, 2013
October 4, 2013
October 17, 2014~November 27, 2014 (probable)
~December 2, 2014 (probable)
~December 5-6, 2014 (probable)
www.penguindates.com
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
It’s not always a
huge drop!
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
No Google Analytics Access?
Webmaster Tools impression data
goes back 3 months
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
No Google Analytics Access?
Semrush.com
can give excellent data
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Panguin Tool
www.panguintool.barracuda-digital.co.uk
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Got links?
If you haven’t been cheating…
it’s probably not Penguin.
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
bit.ly/on-page-penguin
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Not all
keyword
anchors
are
Unnatural!
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
Summary
• Penguin is a filter.
• Make sure it’s Penguin.
• Is there a drop coincidental with
a Penguin date?
• Do you have unnatural links?
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
searchmarketingexpo.com@Marie_Haynes
#SMX #22a
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