how to design strong brand identities 4/4
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HELLOWELCOME TO THE "SCARY"Brand & Corporate Communication CLASS
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LESSON 04
HELLO
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I’m BackGIUSEPPE LIUZZOBRAND & GRAPHIC DESIGNERAND ALSO YOUR LOVELY TEACHER FOR TODAY.
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VISUAL IDENTITYIN THIS CLASS
LIKE A BOSS !
WE GOING TO TALK ABOUT
AND LEARN HOW IT WORKS AND HOW TO DESIGN IT
HEM... LIKE A PRO, NOT BOSS, MY FAULT ;-)
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LAST TIME...WATCH THIS MOVIE IT'S YOUR BRIEFINGyoutube.com/watch?v=gBn6093xFaU AND DESIGN A "LOGO" FOR TALK
ABOUT THE STORY BY FOLLOW THEDESIGN PROCESS.
MAKE A GRAPHIC RESEARCH OF THE MOST ICONIC ELEMENTSAND VALUES OF THE MOVIE, HOW OTHER PEOPLE COMMUNCIATE THEM?2 SLIDE PRESENTATION
SKETCH MULTIPLE SOLUTIONS, TRY TO EXPLORE DIFFERENT WAYS.AT LEAST 5 SKETCHES
DESIGN A VISUAL LOGO OF THE MOVIEIT HAVE TO WORKS ON A WIDTH OF 5cmIT IS POSSIBLE TO USE MAX. 3 COLORSWHY YOU CHOOSE THAT COLORS?IT HAVE TO WORKS ALSO IN 1 COLOR
MAX. 10 PAGES PRESENTATION PRINTED ON A4 PAPER
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TODAY WE TALK ABOUTNEW BOUNDARIES
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?
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SOUNDS ARE ONE OFTHE MOST IMPORTANT IMPUT FOR OUR BRAIN...
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SO, BRANDS COULD HAVEA SOUND LOGO.is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commer-cial. It can be seen as the acoustic equivalent of a visual logo.
A melody is the most memorable sequence of sound, since, when a melody starts, the human brain automatically expects the ending.
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VIDEOVIDEO
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LOGOS HAVE ALWAYS LESS SPACE FOR LIVING...TECHNOLOGIES AND MEDIAS BECOME SMALLER...
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SO, LET'S FIX THIS PROBLEMFAVICONS
16 x 16 px
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SO, LET'S FIX THIS PROBLEMICONS
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LOGOS MUST MOVINGVIDEOS & MOTION GRAPHICS ARE EVERYWHERE...
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VISUAL IDENTITY MUST HAVE RULESBUT ALSO MUST BE
IN ORDER TO FIT TO INNOVATIONS.FLEXIBLE!
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STOPWITH THIS BULLSHIT...IT'S TIME TO SEE IF YOU CAN BECOMEA DESIGNER OR YOU REMAIN FOREVER AN IDIOT
STOP
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FINALPROJECT
OF THIS CLASSDEADLINE: JANUARY 29th 2014
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EXTRASAWESOME DOCUMENTARIES AMAZING GIRL CALLED
Secrets of the Superbrands Easy graphic design tutorialAlex Riley thinks he's immune to brands. When it comes to fashion,
technology and food brands he just goes for the cheapest and what works
for him. He's convinced he's not seduced by the advertising, celebrity
endorsements and hype which surrounds the big global brands.
Graphic designer, YouTuber, artist, nerdfighter, just to name a few skills of this girl. She currently live in San Francisco and She is a full-time You-
Tube video blogger and freelance graphic designer.
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IF YOU NEED HELPSEND ME AN EMAIL
BUT ONLY IF YOU REALLY, REALLY NEED
OR COME TO FIND ME IN MY STUDIO
hello@liuzzosfactory.com
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HAVE ANICE DAYGOOD LUCK!
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SEE YA' NEXT WEEK FELLAS...
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