how to crowdfund your project
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CROWD FUNDING– finance your project by engaging your fans
By:larm, Oslo. 18 February 2011
Martin Thörnkvist, @thornkvist
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Business models
Visualization
Mobile
Crowdsourcing
Social media
Gamification
Media industries
AgendaWhat is crowdfunding?Why should we care?Advice on how to do itGood examples
DefinitionCrowdsourcing
Crowdsourcing
”model for distributed
problem solving”
Crowdsourcing
”model for distributed
problem solving”
creation, voting, wisdom, funding
”cooperation by a group of people to montery support a
project”Crowdfunding
Why?Part of your business model
Jill Sobule
$100 - Copper Level:T-shirt saying you're a
junior executive producer on the album.
$500 - Gold Level: This is where it gets good!
At the end of my CD, I'll do a fun instrumental track where I'll mention your
name
$10 000 - Weapons-Grade Plutonium Level: You get to come and sing on my
CD. Don't worry if you can't sing - we can fix that on our
end.
89 000 dollar53 days
638 people
Platformsto launch your project
1. How much money2. How many days
3. What the rewards are4. A selling text
Platformsto launch your project
to launch your project1. How much money2. How many days
3. What the rewards are4. A selling text
kickstarter.com
to launch your project1. How much money2. How many days
3. What the rewards are4. A selling text
fundedbyme.com
8 advicefor a successful crowdfunding project
Good ideaAs always
Emphasize yourselfPeople like people
Tell your storyCreate bond and understanding
Spend time on a videoStraight to people’s heart
SpecifyMake your world easy to understand
Creative rewards”(no art critics please)”
Don’t leave any money on the table
$100 adds most
Create a modular story
30 % = tipping point
Don’t forget to spread the word
15% on Kickstarter doesn’t earn a dollar
1. Recruit ambassadors2. Plant your idea
3. Bloggers are your best friends 4. Spread to thousand networkds
Any interest?The numbers
3900 successful projects386 373 pledges
27,638,318 dollars
=Summary
Not just sellingCreate engagemang
Be creative all the way
Thanks.martin@mediaevolution.se
www.mediaevolution.se@thornkvist
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