how to create your first facebook ad

HOW TO CREATE YOUR FIRST FACEBOOK ADA Walkthrough

WEBINAR HOSTSCaz Bevan

Sani “Sunny” Nielsen

Director of Marketing Communication

Communications Manager

Offers an unbeatable advertising opportunity for savvy marketers

You can targetyour audience in ways like:• Age• Gender• Ethnicity• Relationship

status

You can pinpoint only those

Facebook users who match your

target market.

Facebook Ads are UNIQUE

New toFacebookAdvertising?

We'll walk you through everything you need to

know to create yourfirst Facebook ad

To get started, you will need to have a Facebook Business Page already established.

Creating a page is free, and takes only minutes. For more information on how to setup a Facebook Page, please visit our Social Media “How-To” library at www.Boostability.com/Boost-U

NOW, LET’S GET STARTED!Creating Your First Facebook Ad…

To get started, you will need to log into Facebook as the user that manages your business page.

CREATING AN AD CAMPAIGN

Click on the top right corner of your Facebook page to see all pages you manage under this username.From there, scroll down and click on “Create Ads”

CREATING AN AD CAMPAIGN

Choose an objective for your first advertising campaign.

Types of Objectives:• Boost Your Post:

Gives an engagement “boost” to an existing post on your page

• Promote your page: helps get more Facebook followers

• Send people to your website:drives visitors to your site

• And many more

CREATING AN AD CAMPAIGN

Choose an objective for your first advertising campaign.

Types of Objectives:• Boost Your Post:

Gives an engagement “boost” to an existing post on your page

• Promote your page: helps get more Facebook followers

• Send people to your website:drives visitors to your site

• And many more

CREATING AN AD CAMPAIGN

We recommend focusing on the top 3 choices to start. Once you become more familiar with Facebook advertising, you can branch out and explore other objectives and how they can help your business.

CREATING AN AD CAMPAIGN

CREATING AN AD CAMPAIGN

Left-hand side bar shows your progress in the sign up process.

Select your desired business page (if you have more than one page)Then you will need to Name the campaign.

Click “Create Ad Account”

CREATING AN AD CAMPAIGN

You will need to select:• Country• Currency• Time zone• Account name

STEP 1: CREATE AD ACCOUNT

You can narrow your target audience by age, country, language, gender, and other factors. When choosing location, a map will appear for reference.

STEP 2: CHOOSE YOUR AUDIENCE

You can narrow your target audience by age, country, language, gender, and other factors. When choosing location, a map will appear for reference.

STEP 2: CHOOSE YOUR AUDIENCE

Below the map is a box labeled

"Detailed Targeting."

Detailed targeting allows you to laser-target Facebook users by their areas such as demographics, interests, behaviors, and many other factors.

STEP 2: CHOOSE YOUR AUDIENCE

Let’s see an example…

Example:Selecting “Interest” as a Target

STEP 2: CHOOSE YOUR AUDIENCE

You can choose any of these general interests, such as Entertainment, Family, or Food and Drink.

Or, click on one particular interest to see even more specific choices.

Example:Selecting “Interest” as a Target

STEP 2: CHOOSE YOUR AUDIENCE

You can choose any of these general interests, such as Entertainment, Family, or Food and Drink.

Or, click on one particular interest to see even more specific choices.

Example:Selecting “Interest” as a Target

STEP 2: CHOOSE YOUR AUDIENCE

You can choose any of these general interests, such as Entertainment, Family, or Food and Drink.

Or, click on one particular interest to see even more specific choices.

STEP 3: CHOOSE YOUR BUDGET

Lifetime budget: the MAX amount of money that you will spend for this specific ad campaign regardless of scheduled “end dates”

Daily Limit: the amount of money you want to spend every single day until you turn off the ad or until your scheduled “end date”

Start/End Dates: you can set ads to run for a specified length of time and will run until the end date or the lifetime budget is reached.

STEP 3: CHOOSE YOUR BUDGET

Caution: when starting out, be EXTREMLY aware of which type of budget you have selected so you don’t overspend without realizing it.

Lifetime budget: the MAX amount of money that you will spend for this specific ad campaign regardless of scheduled “end dates”

Daily Limit: the amount of money you want to spend every single day until you turn off the ad or until your scheduled “end date”

Start/End Dates: you can set ads to run for a specified length of time and will run until the end date or the lifetime budget is reached.

STEP 3: CHOOSE YOUR BUDGETYou can choose when you will be charged:

• Impression: every time someone “sees” your ad in their newsfeed(widest audience)

• Page Likes/Clicks:every time someone clicks on your ad (most interested audience)

STEP 4: DESIGNING YOUR ADChoose your imagery

• Single image: good for general ads

• Multiple images: good for a product/service with multiple parts or stages

Then add:• Headline

• Body Text

• Call To Action (CTA)

STEP 4: DESIGNING YOUR AD

Then add:• Headline

• Body Text

• Call To Action (CTA)

STEP 4: DESIGNING YOUR AD

Push the GREEN BUTTON to place your order!

STEP 5: PLACE YOUR ORDER

Input paymentinformation

Your ad campaign will be activated

CONGRATULATIONS!You just created yourfirst Facebook Ad

For more detailed information on Facebook advertising…

Click on “Advertising on Facebook”

FOR MORE INFORMATION

Q&A SESSIONCaz Bevan

Sani “Sunny” Nielsen

Director of Marketing Communication

Communications Manager