how to create video for the your family:your adventure marketing campaign

Creating video for social media

The camera is not important!

How can a small business get video content?

• Use your mobile phone!• Successful social media video content is less

about slick productions and more about engaging content, what do we mean...

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Some useful tips for videoing

• Always hold your phone/camera landscape• Make the most of Apps• Use some gear like a tripod, gorilla grip,

iOgrapher Case or microphone• Use stills in a slideshows• Try time lapse video:

Hyperlapse App:

Editing•Try Cameo for iPad / iPhone TIP – Combine short

clips rather than one long one

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Editing cont...• iMovie – Mac and iPad / iPhone• Movie Maker - Windows• YouTube Editor:

Distribution

• Max 3 minutes per video

• Upload natively as often as possible

• Upload to as many marketing channels as possible

Distribution cont...

• Tag people / businesses• Use #Hashtags• Write titles & descriptions carefully on

YouTube and Vimeo as these are indexed by search engines