how to create social employees through linkedin's publishing platform

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#linkedinpub

FEATURING

Guest Host

Patrick Baynes Co-founder

Your Host

Bernie Borges, CEO

and host of

Guest Host

Michael IdinopulosCMO

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PeopleLinx helps employees be social marketers

Founded 2009

by early LinkedIn employees

SaaS technology personalized guidance at

enterprise scale

Leading clients in banking, insurance,

legal, consulting, tech, media

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Agenda

• LinkedIn History Review• Understanding the Publishing

Platform• Opportunities• Risks• Action Plan

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The Early Years 2003

• 10M Members

• Individual focused

• Job opportunities

• B2B focus

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Evolving Business Model

From: job board

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To Media Site:

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LinkedIn in 2014

• 277,000,000 Members

• Content marketing centric

• Pulse• Slideshare

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- Invitation only- Approx. 500 business influencers

LinkedIn Influencer Program

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LinkedIn Enables Engagement

• Expanded Profiles

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LinkedIn Enables Engagement

• Expanded Profiles• Active news feed stream

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LinkedIn Enables Engagement

• Expanded Profiles• Active news feed• Company pages

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LinkedIn Enables Engagement

• Expanded Profiles• Active news feed• Company pages• Showcase pages

#linkedinpub

LinkedIn Enables Engagement

• Expanded Profiles• Active news feed• Company pages• Showcase pages• Pulse Stream

#linkedinpub

LinkedIn Enables Engagement

• Expanded Profiles• Active news feed• Company pages• Showcase pages• Pulse Stream• Influencer Program

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LinkedIn Opens up Publishing Platform

Initially to 25,000 membersTo everyone later this year

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Not a normal publishing platform

• Ready and waiting audience (270M+)

• Professional context and content• Integrated tools with familiar

platform• Extension of the professional brand

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What’s the opportunity for brands?

• Free publishing platform• Targeted distribution• Search rank

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What are the risks for brands?

• Writing skills• Unified voice• Segmentation• Brand alignment

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6 Ways to Take Advantage of

LinkedIn’s Publishing Platform

20

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ONEFind a few

clear voices

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TWO

Speak with a personal voice

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THREE

Insights…Not

Announcements

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FourLink to your

company website

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FIVEDon’t copy and paste from your

blog

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SIXKeep using

status updates

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Action Plan

• Embrace the platform• Integrate culture & technology• Create guidelines• Create processes• Manage with tools

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Summary

• Plan for the publishing platform

• Document do’s and don’ts • Encourage participation• Monitor participation• Offer feedback

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Profile optimization

Network enhancement

Gamification

Social analytics

1-1 training sessions

Curated sharing

PeopleLinx Functionality At-A-Glance

Twitter integration

LinkedIn integration

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View the Webinar

FindandConvert.com/webinar

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Thank You

PeopleLinx was founded in 2009 by early LinkedIn employees, PeopleLinx helps the world’s

leading enterprises use social tools to outperform their marketing goals. PeopleLinx’s scalable

software solution provides tools for profile optimization, customized training, coordinated content

sharing, and analytics that turn employees into LinkedIn power users and brand ambassadors.

PeopleLinx customers include Fortune 1000 leaders in banking, insurance, law, healthcare, and

professional services.

Find and Convert is a digital marketing agency that works with B2B businesses to develop

and help execute strategies that support a firm’s revenue goals, transforming them

through social business best practices and technologies.

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