how to create a client-attracting counselling listing

Post on 25-Dec-2014

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Clinton Power, founder of Australia Counselling Directory takes you through how to create a counselling listing on a counselling directory or therapist online locator that will attract clients into your private practice. Join Australia Counselling today and receive the benefits of membership at www.AustraliaCounselling.com.au/advertise

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LIVE Marketing Workshop: How to Create a Client-Attracting Counselling Listingwith Clinton Power, Developer and Founder of

www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

Overview of your profile

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Your profile details

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Professional Head Shots

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•Client attracting headline•Write in the 1st person•Connect with the pain, difficulty and struggle•Be unique and make your listing stand out•Have a clear call to action

Writing your copy

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Writing formula

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1. Use a client-attracting headline2. Describe core problems3. Benefits and outcomes4. What makes you unique?5. Additional info6. Clear call to action

Mistakes to avoid

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•Using clinical language or jargon•Writing in the 3rd person•Using long paragraphs or sentences•Being vague and general•Missing keyword/keyphrases•Missing a call to action•Unprofessional photos

YouTube and Full Slate

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YouTube video

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Summary

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http://bit.ly/counselling-listing

Listing Critiques

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