how to correctly set up and manage real estate agent internet profiles

What Happens When You Google You

Setting up Local Internet Profiles for Real Estate Agents

Presenter: Chuck Ward “PRO” Director of Marketing

Here was the Question Posed

What happens when you Google yourself, your brand,

or your business?

Think About These Questions

Have you ever Googled yourself (of course you have)

What happened? ◦ Did you like what you saw the results Google

served to you about yourself, your brand, or your business?

Were you satisfied?

Think About These Questions

Should (or Do) you need to improve

Answer a Question with a Question Are you getting enough leads, phone calls,

closings and commission checks

What Do I Mean When I Say – “Google Myself”

You Probably Fall into One of These Categories

1. Nothing exists 2. What (may) does exist is negative and

derogatory 3. Do have just one profile or many

incomplete ones?

What’s in Your

Profile?

BASIC STEPS TO CREATING SUCCESSFUL

What Happens When You Google You ?

Thursday’s Agenda

Determining Which Local Profiles to Target

How to fill out those profiles ◦ Pieces of Data to Include ◦ Linking to Your Website(s)

Resources, guides and checklists for each separate profile

Step One Go to maps.google.com Search your company office Use the EXACT address that is listed there

Step One

Primary Profile: Google

Gmail.com Create or sign into your account

Use the EXACT same address from the

previous slide (not the company name)

Primary Profile: Google Go to plus.google.com

Upload an image or logo Must be larger than 250 pixels by 250

pixels

More resources are available in your member resource center

Next Profile: LinkedIn ◦ Go to http://linkedin.com ◦ Sign into or up for an account ◦ Go to Profile >> Edit Profile ◦ Tips Use the same address (from Google) Use the Pipe character (|) to separate key terms you

want to be found for in the title bar Include your license number (most states require this) Add in accommodations, classes completed, titles and

designations

◦ When you go to a new company UPDATE your profile

Next Profile: LinkedIn Create a link or two back to any website or

social media profile Use proper search term anchoring This can also be niche terms and phrases

such as “Find Tampa waterfront condos for sale”

Snytax <a href=“xxx”>Your Search Term</a>

(3 to 5 times max)

Next Profile: LinkedIn

Example Snytax <a href=“http://www.bestrealtortampa.com”>Tampa Real Estate Agent</a>

(3 to 5 times max)

Next Profile: LinkedIn

1. Extra Resources a) http://linkedintobusiness.com/LinkedIn-for-Real-

Estate-Agents/ b) http://blog.kw.com/2013/08/16/7-ways-to-use-

linkedin-to-build-your-real-estate-business-network/

c) http://www.pce.uw.edu/career-insights/supercharged-linkedin-profile/

Next Profile: Realtor.com Claiming your account ◦ Realtor.com http://solutioncenter.realtor.com/ControlPanel/Signup.aspx http://solutioncenter.realtor.com/ControlPanel/Login.aspx

◦ Select State and MLS ◦ Need MLS Identifier (NRDS number located on

your membership card) ◦ Call NAR at 800-874-6500 ◦ Add in contact information, image, logo and address

(same as Google Maps from earlier step) ◦ Resource http://support.realtor.com/#iid=rdc_hdr_realtors_support

Next Profile: Zillow.com

Claiming your account ◦ Zillow.com ◦ Click on upper left corner to join Click box that says “industry professional”

◦ Add in your address and phone number ◦ Additional resource https://www.youtube.com/watch?v=ejQfCWjU7X4

◦ You can direct Zillow to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals

◦ Zillow is free

Next Profile: Trulia.com

Claiming your account ◦ Trulia.com https://secure.trulia.com/signup/r/truliapro/?src=000022

◦ Add in your address and phone number ◦ You can also direct Trulia to automatically take your MLS

compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals

◦ Trulia is free, however, Trulia Pro is a cost item 30 – 80 USD ◦ Additional resource to be provided

Other Profiles to Consider

ActiveRain.com Your profile inside your marketing

account Other websites that you may have ◦ Agency provided ◦ PRO provided ◦ Purchased by you

Additional Resources at the bottom of the recording (archive) page

Thanks For Joining Us Today

Got Questions Got Issues Got Concerns Got Problems

Need Help

Contact the Helpdesk

Email: helpdesk@realaccesspro.com

Phone 888-884-0303