how to control your first impression online

Just Google Me

How to control your first impression on the web.

How important is your online presence?

1 BILLION

75%

names are Googled every day

of HR departments are required

to research candidates online

Very important:

In fact, BrandYourself started when my co-founder Pete couldn‘t get an internship because employers were Googling him and finding...

A criminal with the same name The REAL Pete Kistler, NOT a criminal

INSTEAD OF

But, it’s not just about suppressing negative content to protect your reputation…

NEGATIVE CONTENT

It’s just as important to promote positive content that helps your reputation

POSITIVE CONTENT

Good results help you just as much as bad results hurt you.

Most of you are probably not represented by well-branded content about yourselves online.

Most of you fall into 1 of 3 categories…

The Problem:

…the negative category

…the irrelevant category

… or the “hey, that’s not me” category

Pretend you’re a hiring manager…

You have three potential employees:

Building content you

want employers to

find

1. Build a personal site

• Wordpress• Weebly • Blogger

There are so many free and easy ways to build a site.These rank highest:

Our Recommendation:WordPress (flexible design, very SEO friendly)

• Tumblr• About.Me • Many others

Fill it with relevant content about YOU

Tip: Use your real name wherever you can

2. Get on Social NetworksSearch engines love ranking social networks

high because they are credible and constantly updated.

Our Favorites:

3. Start blogging

Unless you are an objectively terrible writer with no intention to improve, you should be

writing blog posts.

Volunteer to write for places like Huffington Post.

Tip: Subscribe to relevant RSS feeds in your interests and write one reaction a

week.

4. Post interesting content:

Good: Bad:

Keep it clean or keep it private

Keep in mind: Nothing is really private online.

Ensuring your content is

visible (SEO tactics)

WRONG…Because, search engines make mistakes.

If I build all this content, Google will automatically find, right?

There are a few reasons why content won’t rank in search

engines

• Search engines don’t understand what it’s about

• Search engines don’t think it’s a credible source

• Search engines simply can’t find it

Solution: SEO“Search Engine Optimization” is the process of creating or improving content to make sure it

shows up as high as possible for a specific keyword (YOUR NAME).

SEO Basics: Factors You Should Understand

On-Page SEO Off-Page SEO

• Architecture/Structure

• Keyword/Content• Relevancy: Keep it

active

• Links• Social Sharing

• Costs about $10 per year

• Make sure you use yourname.com or some variation with your name in it (petekistleronline.com)

• Register it for as long as possible (2 years or more)– Even if you don’t plan on using it immediately, it

keeps someone else from taking it

• Where to get your domain: GoDaddy.com

Step 1: Get Your Domain Name

Step 2: Structure Your Site Well

Make sure your name exists in all of these places and you’ll be off to a

good start:

Tip: Use WordPress All-in-one-SEO-Pack plugin

• Title of website • Headline of each page • Navigation

Step 3: Use your REAL name

Good:

Bad:

Step 3: Use your REAL name

Step 4: Link all your content together

Let search engines know they are all “voting” for each other to rank high

Managing the Process

with BrandYours

elf

Look great when clients, colleagues and employers Google you.

BrandYourself started when my co-founder Pete couldn‘t get an internship because employers were Googling him and finding...

A criminal with the same name The REAL Pete Kistler, NOT a criminal

INSTEAD OF

Online Reputation Management is the process of filling your first page of Google with positive, relevant content

you control.

Turn This Into This

Users simply submit the links they want showing up at the top of Google for their name…

Our software immediately analyzes that link and provides specific steps you can take to make it show up higher…

For example, here are all the steps to make this LinkedIn profile show up higher:

Once you submit links, you can track them as they improve

And get alerts when things change on your first page

Users can also build a BrandYourself profile that’s optimized to show up high for your name in Google

*This is an example profile. Not an actual user

Once you have a BrandYourself profile, we can show you who is Googling you