how to build powerful, profitable relationships on facebook... and beyond!

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MARI SMITHSocial Media Thought LeaderFacebook Marketing Expert

@marismith

How To Build

Powerful Relationships

on Facebook

…and Beyond!

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“I believe in conversations and eye contact.” -Sir Richard BransonFounder and Chairman, Virgin Group

Photo source: Forbes.com

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Be a MEMBER

first

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“Our goal is to reach a point

where ads are as relevant and

timely as the content your

friends share with you.”

~Mark ZuckerbergSource: bit.ly/1h47fzO

Photo credit: bkmag

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The Problem With Facebook Reach

…explained in a single graphic

Organic

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Seeing your content

Not seeing your content6%

Source: BufferApp http://blog.bufferapp.com/facebook-reach-strategies

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• More content, more friends, more pages

• 1,500-15,000 potential stories

• 100,000+ algorithm weights

• 300 stories selected• Experiments by data

scientists

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Declining Reach, Rising Facebook Stock

Source: Jay Baer, ConvinceAndConvert.com on http://blog.bufferapp.com/facebook-reach-strategies

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Collect email addresses!

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Collect Emails

on Facebook

heyo.com

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22s.com/marismith

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Create Lists

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EnableFollow

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FollowOneCourseUntilSuccessful

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Visual Content Strategy

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Make People Feel Important

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IRL

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Customer Service

*Research from Accent Marketing. See Mediapost article: http://bit.ly/1sIgXjb

Image source: grasshopper.com

82% of consumers use Facebook to speak with a customer service rep.

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“Content is KING, but engagement is QUEEN …and she rules the house.”

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Mercedes Benz

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Lisa Spector@ThroughADogsEar

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Eyeballs are monetizable… …so are ears!

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Increase Organic Reach1. Post outside business

hours2. Mix up the frequency3. Mix up the post types4. Test post length5. Include @ tags of other

Pages6. Drive traffic from other

sources7. Repost popular posts

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Include CTAs

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How To Find Influencers

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Paid Reach

Image source: dazeinfo.com

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fb.com/business/success

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Connect with Mari on these sites:Facebook Page: www.facebook.com/marismith

Facebook Profile: www.facebook.com/maris Twitter: @marismith

Instagram @mari_smith Google+: www.google.com/+marismith

LinkedIn: www.linkedin.com/in/marismith Mari’s website: www.marismith.com