how to build passive income through course platforms udemy€¦ · module 3 udemy launch strategies...

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How To Build Passive Income Through Course Platforms

(esp udemy.com)

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Module 2 Recap

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Don’t do this: Putting all your eggs into

one basket

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Story Time!

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When and How to Launch a Course on Udemy

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1. If you have a course already...

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2. If you are prelaunching a live course...

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3. If you are/have now pressed a Udemy course...

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Why are we doing this? More sales and marketing!

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Introduction to Educational Platforms

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Overview of Udemy

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How to Make Amazing Courses

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How to Make Amazing Courses - Modalities (audio, video, PDF, interviews, walkthroughs)

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How to Make Amazing Courses - Modalities - Clear

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How to Make Amazing Courses - Modalities - Clear - Entertaining

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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - program your first app

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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies (sometimes forget this one myself!)

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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies - Positioning - new market, new use, new focus?

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How to Make Amazing Courses - Modalities - Clear - Entertaining - Specific Outcomes - Stories/Case Studies - Positioning - Welcome, intros, recapping, and conclusions

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Udemy Specific

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Udemy Specific - Course Image

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Udemy Specific - Course Image - Title

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Udemy Specific - Course Image - Title - Description = sales page

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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos

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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes

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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks

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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks - Add in CTA’s

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Udemy Specific - Course Image - Title - Description = sales page - Breaking up lectures into small videos - Adding in quizzes - Review tricks - Add in CTA’s - Don’t over-invest

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Making MVP Courses (quickly and easily!)

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Making MVP Courses - Popular blog posts to videos (yours and others)

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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews

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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies

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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content

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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists

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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists - Do stuff…and record it

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Making MVP Courses - Popular blog posts to videos (yours and others) - Interviews - Case Studies - Step by Step Content - Checklists - Do stuff…and record it - Remember this is a good opportunity for feedback

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Initial Udemy Launch Strategies (position and prepare!)

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Udemy Launch Strategies - Look at the market, and make yours stand out!

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Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear keyword) - 6k

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Udemy Launch Strategies - Look at the market, and make yours stand out! - Keyword title strategy (if clear keyword) - Create a circle of “insiders” to get it for free, and prepped to leave a review

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Funnels Teasers! (This week you build, next week you

launch, market, and use the course to build your brand!)

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Quick Recap

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Before Next Week: Put together enough content to start

first Udemy course (even if free)

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See you next week! :-)