how to build an online community
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How to Build an Online Community
“We must hang together or we will hang separately”- Benjamin Franklin
Friday, August 10, 12
Our Flight Plan
Friday, August 10, 12
Our Flight Plan
11:30 - 11:35 Why Do This?
Friday, August 10, 12
Our Flight Plan
11:30 - 11:35 Why Do This?11:35 - 11:45 5 Easy Pieces
Friday, August 10, 12
Our Flight Plan
11:30 - 11:35 Why Do This?11:35 - 11:45 5 Easy Pieces11:45 - 12:00 3 Laws of the Online World
Friday, August 10, 12
Our Flight Plan
11:30 - 11:35 Why Do This?11:35 - 11:45 5 Easy Pieces11:45 - 12:00 3 Laws of the Online World12:00 - 12:15 Tips From the Trenches...
Friday, August 10, 12
Intro
“A group of people regularly interacting online united by a common activity or interest”
definition
Friday, August 10, 12
Intro
“...and over time a sense of connectedness develops.”
definition
Friday, August 10, 12
Introthen
Friday, August 10, 12
Intronow
Friday, August 10, 12
IntroTribes: Then and Now
Friday, August 10, 12
IntroTribes: Then and Now
“mmm. best way to hunt mammoths
be...”
Friday, August 10, 12
IntroTribes: Then and Now
“mmm. best way to hunt mammoths
be...”
The best way to hunt elk
is...
Friday, August 10, 12
Word of
Mouth...is timeless.
Friday, August 10, 12
IntroWord of Mouth
Friday, August 10, 12
IntroWord of Mouth
time = years?
Friday, August 10, 12
IntroWord of Mouth
time = years?
time = instant
Friday, August 10, 12
Why Do We Care?
Friday, August 10, 12
Friday, August 10, 12
how do I harness the Force of online communities?
Friday, August 10, 12
5 Easy Pieces
Friday, August 10, 12
5Study ‘em Like a Science Experiment
Friday, August 10, 12
4Build
Something People Want
Around a Cause
Friday, August 10, 12
3Think About Your Village
Friday, August 10, 12
2Make It Easy to Find and Camp With
You
Friday, August 10, 12
1Keep the Coals Burning Long Into the Night
Friday, August 10, 12
TheoryRecap
Friday, August 10, 12
5. Study ‘Em (research)
TheoryRecap
Friday, August 10, 12
5. Study ‘Em (research)4. Build Value Around a Cause (passion)
TheoryRecap
Friday, August 10, 12
5. Study ‘Em (research)4. Build Value Around a Cause (passion)3. Plan Your Village (culture)
TheoryRecap
Friday, August 10, 12
5. Study ‘Em (research)4. Build Value Around a Cause (passion)3. Plan Your Village (culture)2. Find and Camp Easily (frictionless)
TheoryRecap
Friday, August 10, 12
5. Study ‘Em (research)4. Build Value Around a Cause (passion)3. Plan Your Village (culture)2. Find and Camp Easily (frictionless)1. Stoke the Fires (grit)
TheoryRecap
Friday, August 10, 12
3 Laws
Friday, August 10, 12
TheoryAdoption
Diffusion of Innovations
Friday, August 10, 12
TheoryGrowth
Metcalfe’s Law
Friday, August 10, 12
TheoryGrowth
Metcalfe’s Law
Friday, August 10, 12
TheoryGrowth
Friday, August 10, 12
TheoryGrowth
Friday, August 10, 12
TheoryGrowth
Friday, August 10, 12
TheoryGrowth
Friday, August 10, 12
What Can We Predict?
Friday, August 10, 12
90% are LurkersHeavy Contributors
1%
Contribute Occasionally9%
Never Contribute!!90%
Friday, August 10, 12
Theoryback of the envelope
100,000Potential Community Members
Friday, August 10, 12
TheoryAdoption
Friday, August 10, 12
Theory
2.5%Innovators
2500
back of the envelope
Friday, August 10, 12
Theoryback of the envelope
Friday, August 10, 12
Theory
2500 1% Heavy Contributors
back of the envelope
Friday, August 10, 12
Theoryback of the envelope
Friday, August 10, 12
Theoryback of the envelope
25Active
Participants
Friday, August 10, 12
How To Do
ItFriday, August 10, 12
Jocelyn GleiEditor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
Friday, August 10, 12
1) Quality over quantity
Jocelyn GleiEditor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
Friday, August 10, 12
1) Quality over quantity
2) Don't use your social media channels solely as a marketing push.
Jocelyn GleiEditor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
Friday, August 10, 12
1) Quality over quantity
2) Don't use your social media channels solely as a marketing push.
3) Trust your user's intelligence, and respond to their comments and concerns from that place.
Jocelyn GleiEditor in Chief
2011 & 2012 Webby - Best Cultural Blog
135K Twitter followers
1,000,000+ email subscribers
Friday, August 10, 12
Ashley JablowCommunity Manger
Friday, August 10, 12
1. Communities need managing
Ashley JablowCommunity Manger
Friday, August 10, 12
1. Communities need managing
2 ...But don't over-manage - community members must have the freedom, flexibility and sense of ownership of the platform to make it their own.
Ashley JablowCommunity Manger
Friday, August 10, 12
1. Communities need managing
2 ...But don't over-manage - community members must have the freedom, flexibility and sense of ownership of the platform to make it their own.
3. Balancing quality and quantity - we don't need or want everyone to join in, we just want the right people to join.
Ashley JablowCommunity Manger
Friday, August 10, 12
Vitaly FriedmanFounder
587K Twitter followers95K Facebook Likes
Friday, August 10, 12
1. Create an environment which emphasizes respect and projects passion onto its users.
Vitaly FriedmanFounder
587K Twitter followers95K Facebook Likes
Friday, August 10, 12
1. Create an environment which emphasizes respect and projects passion onto its users.
2. It's important to find right people who really love the project and make them moderators so they can lead the community
Vitaly FriedmanFounder
587K Twitter followers95K Facebook Likes
Friday, August 10, 12
1. Create an environment which emphasizes respect and projects passion onto its users.
2. It's important to find right people who really love the project and make them moderators so they can lead the community
3. It's important to create something like... tradition, so that members of the community have a sense of belonging together.
Vitaly FriedmanFounder
587K Twitter followers95K Facebook Likes
Friday, August 10, 12
Vitaly FriedmanFounder
Friday, August 10, 12
Bonus:
Vitaly FriedmanFounder
Friday, August 10, 12
Bonus:“It's OK to have high standards. You might alienate some users, but the community will be very strong and will have a lot in common.
Vitaly FriedmanFounder
Friday, August 10, 12
Bonus:“It's OK to have high standards. You might alienate some users, but the community will be very strong and will have a lot in common.
....And that's something that every great community has at its core.”
Vitaly FriedmanFounder
Friday, August 10, 12
...Questions?
Friday, August 10, 12
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